Conversion tracking plays such an important role in measuring the success of paid search performance. However, how many times do you revisit the goals and check the tracking? Most of the time, you should only have to setup conversion tracking once and you can forget about it. Or can you? It may be a good idea to go back on occasion and double check the tracking. Audit Your … [Read more...] about Thoughts About PPC Conversion Tracking
Search Results for: bing
3 AdWords Features You Are Underutilizing
Few industries evolve, adapt, and integrate new tech quicker than paid search. Capitalizing on this dynamic environment is a significant aspect of the daily challenges account managers face. Whether the news comes from Inside AdWords or via a Google Representative's beta deck, the announcement of upcoming changes typically triggers a flurry of excitement and preparation. … [Read more...] about 3 AdWords Features You Are Underutilizing
5 Tips for Measuring Social Ad Success
62 Percent of Small Business Owners Say Facebook Ads Don't Work. Results of this study were released by Small Business Trends earlier this year. Inc.com followed up on this study begging the question... Is it user error. This alarming stat was recently presented in an industry update training and prompted a dive into how businesses, both big and small, can measure social … [Read more...] about 5 Tips for Measuring Social Ad Success
5 Steps To Master Facebook Projections NOT Predictions
“Tell me how much I should spend in Facebook and what results I can expect.” This sentence is one we hear frequently from our clients. I used to cringe every time I heard this sentence. When I would hear it the over-analytical side of me would take over and freak-out because A.) I knew the volatility of Facebook’s ever-changing platform, varying audiences, and fewer metrics … [Read more...] about 5 Steps To Master Facebook Projections NOT Predictions
The 7 Things You Wish You’d Known About Facebook
We’ve all been there before - the first time you try a new advertising platform. While there are general consistencies you can prepare for using past experience, there are always learning curves to any new channel. Facebook hosts over 1.87 billion monthly active users as of 2017. No one is arguing that Facebook is a legitimate social media platform, or even that advertising … [Read more...] about The 7 Things You Wish You’d Known About Facebook
Building An Automated PPC Spend Tracker In Google Sheets
With yesterday’s webinar on efficient data analysis through Google Sheets, as well as Tuesday’s post pitting Excel features in their very own March Madness tournament, this week on PPC Hero we’ve highlighted one of the most important pieces of the digital marketer’s toolbox: spreadsheets! Today, we’ll continue the trend by showcasing an application of Google Sheets, utilizing … [Read more...] about Building An Automated PPC Spend Tracker In Google Sheets
A Pool Party, Lucky Strike, and Hundreds of PPC Geeks
Have a Little Fun While You Build a Powerful PPC Network Hero Conf Los Angeles is one short month away. We've told you about the 5, industry-leading keynotes from brands like Facebook, Google and Bing. We've shared the 41 sessions on paid search, social, mobile, programmatic, CRO and more. We touched on the Hero Conf Advanced Track and all new Career and Agency Growth … [Read more...] about A Pool Party, Lucky Strike, and Hundreds of PPC Geeks
5 Second Survey: Do You Trust Your Metric Sources?
Ok PPC Heroes! Hanapin is working on a new report and we need your opinion. Do you trust your metric sources? Meaning, do you trust the metrics that Google AdWords, Google Analytics, Facebook, Bing, Pinterest, Youtube, etc give you? Do you only trust them sometimes or do you use them as guidance only? Do you not trust them at all? This short survey will literally take you 5 … [Read more...] about 5 Second Survey: Do You Trust Your Metric Sources?
Capture User Attention On The SERP And Hold It On The Landing Page
It’s all about attention folks. On a Google SERP, we’re trying to pull in a user by using the words they’ve used and are scanning for along with various other tactics. On Facebook, we’re trying to hook our users into an action while they sit in a mindless browsing mentality. The underlying and crucial principle here is attention. If you can’t catch a user’s attention, … [Read more...] about Capture User Attention On The SERP And Hold It On The Landing Page
New PPC Account Analysis For Beginners
Looking at an account that is unfamiliar to you can be daunting. There are many things to look at and so many reports to pull. How do you know what’s most important? This post will go through some of the common reports/analysis to pull when inheriting an account. Account Health Checkup / Learn The Lay Of The Land KPIs Key performance indicators (KPIs) are what your client … [Read more...] about New PPC Account Analysis For Beginners
Happy 10 Year Anniversary PPC Hero
It's hard to believe, but today is our 10th anniversary! 10 years ago today, John Lee wrote our first ever post, introducing everyone to "PPC Hero, the one-stop blog for all things pay-per-click!" In this post, we laid out our goal: To educate the world on the basic techniques and finer skills of successful pay-per-click campaign management. We've changed our design over … [Read more...] about Happy 10 Year Anniversary PPC Hero
How Do Conferences Fit Into Your Professional Training Plan?
Professional development is a tricky endeavor. It’s about balancing cost and quality, ensuring training is continuous and relevant, and measuring the return on investment. It’s not always precise and takes some experimentation to get just right. Which brings us to one of the most common questions we on the events team face – How does Hero Conf fit into my larger professional … [Read more...] about How Do Conferences Fit Into Your Professional Training Plan?
