Google AdWords has been the leading PPC network for the last 15 years because of the number of
searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results. There are three main reasons you might need to do this:
1. You don’t get enough traffic from Google AdWords.
2. It’s too expensive.
3. Too much traffic.
Find yourself looking at this list and saying “YES THIS IS ME”? Good news bears, we have not 1, not 2, but 10 alternatives to Google AdWords that you can add to your marketing mix to drive quality traffic and results.
Here are some of the platforms you will learn about:
- Bing Ads
- Yahoo! Gemini