Some weeks ago, Kirk Williams wrote an article about custom labels and how to not use them, or better said, discussing the incremental value of using custom labels for structuring your campaigns. He compared to structuring via your originating product type and brand structure. I totally agree on his points, especially if you are running in complex account structures that … [Read more...] about Behold The Hidden Feature Of Custom Labels
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No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
PPC is all about optimization. We’re constantly thinking “how can I improve performance? What are my KPIs and goals? What’s the next step?” However, there are instances where the client isn’t tracking conversions (in the traditional sense, anyway) or conversions just don’t happen all that often. In these situations, we have to get creative in how we think about performance and … [Read more...] about No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
What Is Cost-Per-Click (CPC)?
Cost-per-click, or CPC, is the cost advertisers pay per click on a paid search or social ad. For example, a click on an AdWords ad may cost $0.50. Cost-per-click is a standard metric in all paid advertising platforms, including: Google AdWords Bing Ads Facebook Ads The actual cost-per-click advertisers pay is based on a variety of factors. For example, you may set a … [Read more...] about What Is Cost-Per-Click (CPC)?
Webinar confirmation
You're All Set! You're now registered for Hanapin and Unbounce's webinar, Better Results, Less Money: The Power of Location Marketing. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting Skills Creating … [Read more...] about Webinar confirmation
[New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School Season
With summer almost upon us, now is the time to begin planning your back to school strategy. According to a Think with Google study, search interest for the “back to school” topic increased 12% from 2014 to 2015. This growth comes after search interest grew 48% from 2013 to 2014. Needless to say, more people are searching for back to school related items online, meaning you need … [Read more...] about [New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School Season
How Sales Stays Informed In The Digital Marketing World
When working in the sales department for a digital marketing agency, it’s easy to focus only on sales and your day-to-day responsibilities. However, one of the most important things you must do is stay educated on industry news. Whether you have a background in marketing or not, it’s an industry that needs constant education and is rapidly changing. The basics and best … [Read more...] about How Sales Stays Informed In The Digital Marketing World
Get Your PPC Reporting Right
Reporting can be a tedious part of a client relationship. Either you spend too much time building custom reports or your client spends too much time reading between the lines. However, through considerate planning and automation, you can regain control of your calendar and reinvest that time in creating the perfect dog memes. There are a few stages to creating a … [Read more...] about Get Your PPC Reporting Right
How Micro Targeting And Micro Messaging Drives Your PPC Forward
My father was in the retail automotive industry for most of his working life. He always preached to me ‘location, location, location.’ Last week during Google’s live summit, a major focus of the presentation was the rise of local searches. My key takeaway from the rise of local based searches is that granularity is key to a successful paid search account. Providing a … [Read more...] about How Micro Targeting And Micro Messaging Drives Your PPC Forward
Webinar Confirmation: Better Results, Less Money: The Power of Location Marketing
You're All Set! You're now registered for Hanapin and Unbounce's webinar, Better Results, Less Money: The Power of Location Marketing. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting Skills Creating … [Read more...] about Webinar Confirmation: Better Results, Less Money: The Power of Location Marketing
Webinar Confirmation: Keeping Your Sanity with PPC Reporting
You're All Set! You're now registered for Hanapin and NinjaCat's webinar, Keeping Your Sanity with PPC Reporting: Hacks For Structure and Analysis. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting … [Read more...] about Webinar Confirmation: Keeping Your Sanity with PPC Reporting
How To Get Stellar Results From Facebook And Instagram Remarketing
I am quite sure some PPC specialists are not fully utilizing the Facebook and Instagram advertising platform. A few weeks ago, I had a meeting with one of my clients to ascertain the progress of business. For clarity, I do manage his AdWords account and his company is one of the top retailers in his sector. The client was happy, saying that things were going really well and … [Read more...] about How To Get Stellar Results From Facebook And Instagram Remarketing
Summertime Sadness – How To Adjust For Seasonality In PPC
As we approach the summer months, many businesses are either ramping up or pulling back on PPC and other marketing efforts. It is crucial that as the agency, we fully understand seasonality and the underlying business cycles that drive these decisions. This insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts. Today, we’ll go … [Read more...] about Summertime Sadness – How To Adjust For Seasonality In PPC
