With summer almost upon us, now is the time to begin planning your back to school strategy. According to a Think with Google study, search interest for the “back to school” topic increased 12% from 2014 to 2015. This growth comes after search interest grew 48% from 2013 to 2014. Needless to say, more people are searching for back to school related items online, meaning you need to have a strong presence in order to capture and convert this traffic. In this whitepaper, we’ll cover 4 tactics to make the back to school season a success for your paid search efforts.
In this whitepaper, we’ll discuss tips like:
- How to get a complete picture of your back to school season
- Taking advantage of your promotional calendar
- Making your ad extensions highly specific
- Showcasing your products in Google and Bing Ads Shopping
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