One of the key takeaways I left Hero Conf Philadelphia with is the speed and urgency with which we need to work on our PPC accounts. If we’re slow making changes, we miss opportunities to improve account performance. Lost opportunity means our stakeholder’s top and bottom lines are negatively impacted. One way to increase how quickly I work in accounts is to use AdWords … [Read more...] about How To Use AdWords Filters To Improve Account Efficiency
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All That Glitters Isn’t PPC Gold
I have been in the PPC industry just long enough to realize that we are entering the Golden Age of digital advertising. Social platforms are allowing us to interact with consumers in a whole new way. Programmatic gets ads in front of specific audiences like never before. Bing and Google constantly change the ball game for us. You and I, the PPC Heroes, we aren’t just managing … [Read more...] about All That Glitters Isn’t PPC Gold
We’re off to Philly, and You Can Still Come!
Hero Conf Philadelphia starts Sunday at the Pennsylvania Convention Center. All your PPC friends will be there. That means you have until Friday to claim your seat at the World's Largest All-PPC Event and join in. We've finalized the schedule, the networking and the fun, and we hope you can still make the time to be part. The biggest names and brightest minds in PPC … [Read more...] about We’re off to Philly, and You Can Still Come!
New! 6 OnDemand Webinars & Slides Featuring Hero Conf Speakers!
Hero Conf is a killer annual conference, offering its attendees cutting edge tactics and inspiring insights from some of the brightest minds in PPC. At Hanapin and PPC Hero, we get the pleasure of working with many of these speakers all year round through webinars. Sign-up now to watch 6 different on demand webinars featuring speakers at this year’s Hero Conf and from past … [Read more...] about New! 6 OnDemand Webinars & Slides Featuring Hero Conf Speakers!
Analyzing Facebook Performance Thru Multi Channel Funnels
When judging Facebook performance it’s easy to look at last click (or last non-direct click) data and assume Facebook isn’t performing as well as other platforms. It’s then easy to conclude that you should either reduce the budgets in Facebook or, worse yet, pull out of the platform entirely. Yet, Facebook as a social platform with its rich media ad formats and a vast … [Read more...] about Analyzing Facebook Performance Thru Multi Channel Funnels
Maximizing Trade Show & Expo Sales with PPC
As the hosts of our own PPC conference Hero Conf, we know how much time and planning goes into organizing events. If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC can help lift your ROI. In this post, I’ll be explaining 4 crucial steps that have lead to success for our clients when building a PPC strategy for promoting ticket sales for … [Read more...] about Maximizing Trade Show & Expo Sales with PPC
Hero Conf OnDemand
More about these Webinars Hero Conf is a killer annual conference, offering its attendees cutting edge tactics and inspiring insights from some of the brightest minds in PPC. Hanapin gets the pleasure of working with many of those speakers all year round through webinars. Register now to get 6 different on demand webinars featuring speakers at this year’s Hero Conf and from … [Read more...] about Hero Conf OnDemand
Hero Conf Special On Demand Webinars
Hero Conf is a killer annual conference, offering its attendees cutting edge tactics and inspiring insights from some of the brightest minds in PPC. Hanapin gets the pleasure of working with many of those speakers all year round through webinars. Below you'll find 6 different on demand webinars featuring speakers at this year's Hero Conf and from past Hero Confs, including … [Read more...] about Hero Conf Special On Demand Webinars
Why Setting Clear Expectations For Potential PPC Hires Is Crucial
Editor’s Note: This week on PPC Hero we're talking about the interview process and how to find the right candidates. Make sure to tweet us your comments @ppchero. Today, Cassie Oumedian looks at the importance of setting clear expectations for potential hires. The costs for not hiring the right PPC candidate can be disastrous to an organization and the candidate, including … [Read more...] about Why Setting Clear Expectations For Potential PPC Hires Is Crucial
Secrets Of The Interview Process: My Pet Peeves
Editor's Note: This week on PPC Hero, we'll be writing about the interview process and how to find the right candidates. Some posts will be highly specific to PPC roles while others will be general hiring tips. Make sure to tweet us your comments @ppchero. Jeff Baum begins the week with a look at his pet peeves when interviewing candidates. One of my primary roles as an … [Read more...] about Secrets Of The Interview Process: My Pet Peeves
Our Networking Schedule is Complete!
With only 2.5 weeks until the 5th Annual Hero Conf, live from the Pennsylvania Convention Center April 25-27 in downtown Philadelphia, our impressive list of networking events is complete! Check out the incredible opportunities you'll have to meet up with your PPC colleagues: Hero Conf Welcome Reception Sunday, April 24, 8 - 10 pm at the Philadelphia Marriott Downtown: … [Read more...] about Our Networking Schedule is Complete!
Flash Series Template Page
More about this Webinar Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can't just start a campaign right away. There are multiple steps along way, numerous settings, … [Read more...] about Flash Series Template Page
