An Incomplete PPC Cinderella Story There once was a young girl who lived in a quaint Bavarian cottage with her step-mother and two step-sisters. This young girl was a hard-working, kind girl who loved all and hated none. She did much of the hard work that was customarily required in a household, yet, sadly her step-sisters took credit for everything. They would sit in bed all … [Read more...] about It’s Time For PPC To Stop Ignoring Client Management
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Helpful Excel Functions For Building URLs
Building URLs is a common pain point for marketers of all experience levels. Tagging isn’t something you do every day, making it easy to miss out on common tips and tricks. Without knowing the standard tools, you are often left with the daunting process of building URLs piece by piece in the Google URL Builder or one by one in the interface. I wouldn’t wish that on … [Read more...] about Helpful Excel Functions For Building URLs
[New Webinar with Fred Vallaeys!] 6 Unique Ways To Grow Your PPC Account
As 2015 comes to a close, you should be analyzing and evaluating your overall marketing strategy. What worked for you this year and what didn’t? How can you expand beyond the scope of what you’re doing now? In this webinar, Founder of Optmyzr, Fred Vallaeys and Associate Director of Services at Hanapin Marketing, Jeff Baum, discuss 6 unique ways you can grow your PPC account … [Read more...] about [New Webinar with Fred Vallaeys!] 6 Unique Ways To Grow Your PPC Account
NEW Poll Question Feature Now On PPC Hero!
At Hanapin Marketing and PPC Hero, we are constantly evaluating our efforts and working to provide a better experience for our readers. That also means we want to hear what YOU have to say and what you think about next year's trends, how well the new features in Google AdWords or Bing are working for your accounts, what channels are performing well or really bad, etc. That's … [Read more...] about NEW Poll Question Feature Now On PPC Hero!
Nice To Meet You: Making Good First Impressions With Ads
Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past. Be too aggressive with your words and the ad becomes a choking bear hug, ultimately turning someone away from your brand. So what is the right combination? How can we … [Read more...] about Nice To Meet You: Making Good First Impressions With Ads
3 Steps For Troubleshooting Conversion Tracking Issues
Issues with conversion tracking will throw off any campaign. As simple as it is, small issues may lead to inaccurate counts or no tracking at all. So what do you do when an issue pops up? Oftentimes there are worries about the technical side of the problem. Thankfully, you only need to understand the basics of conversion tracking to solve almost all of your … [Read more...] about 3 Steps For Troubleshooting Conversion Tracking Issues
5 Things You Can Do Today To Improve Account Performance
In the PPC world, things are constantly changing. With new products and features being introduced all the time, there’s a possibility that something can be missed or that something we intended to do has fallen through the cracks. For this reason, it’s important to periodically take the time to look through your accounts and ensure that you’re doing everything necessary for … [Read more...] about 5 Things You Can Do Today To Improve Account Performance
Google Releases New Interactive Ads For Mobile
Just months after Google released its Mobile App Marketing Insights Guide, Google is releasing two new types of mobile app advertisements. Why? The Insights Guide revealed that one in every four downloaded apps never gets used. In order to increase the number of apps that actually get used after a download, Google is trying increase the level of user intent before the user … [Read more...] about Google Releases New Interactive Ads For Mobile
Webinar: 6 Unique Ways To Grow Your PPC Account
More about this Webinar As 2015 comes to a close, you should be analyzing and evaluating your overall marketing strategy. What worked for you this year and what didn't? How can you expand beyond the scope of what you're doing now? In this webinar recording, Founder of Optmyzr, Fred Vallaeys and Associate Director of Services at Hanapin Marketing, Jeff Baum, discuss 6 unique … [Read more...] about Webinar: 6 Unique Ways To Grow Your PPC Account
How To Create Better Ad Extensions At The Ad Group Level
It's hard to believe that ad extensions have been around since 2009. When the new ad formats were introduced, there were only 4 extensions. Furthermore, these extensions were only available at the campaign level. Since then, both Google and Bing have released, tested, and retired at least 20 extensions over the years. What was once simply an "add-on" feature to your text … [Read more...] about How To Create Better Ad Extensions At The Ad Group Level
5 Steps For Creating A Solid PPC Competitor Strategy
Analyzing the PPC competitive landscape can help provide key insight into performance trends and determine how your ads stack up to competition. By not taking the time to analyze PPC competitors, you could be missing out on huge gaps in your program that could leave your account vulnerable to deep-pocketed competitors driving up costs and stealing impression share. Below, we … [Read more...] about 5 Steps For Creating A Solid PPC Competitor Strategy
How To Fix Lead Quality Problems
Remember the first time you received an email in your inbox that a user filled out the form on your landing page? Suddenly, your PPC campaign was actually working. After all the prep work, the stress and hassle of setup you were actually getting leads from real live people. It was time to start making some sales! Or was it? With every follow up sales call the lead had … [Read more...] about How To Fix Lead Quality Problems
