We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what will someone uncover when they audit your account? While your account may be in good, even great, shape, there is always something to find. Today I break out 8 specific oversights … [Read more...] about 8 Fixable Shortcomings That A PPC Audit Would Uncover
Search Results for: bing
How to Keep Your Broad Match Keywords in Check
This week our blog series is taking a look at the most expensive "set it and forget it" mistakes. Sam has already focused on Display campaign pitfalls and how to avoid them. Carrie has brought up the horrors of zombie keywords, while Jake has tackled the secrets of the Search Partner network. Today? We'll discuss how to get a handle on your broad match keywords. Broad match … [Read more...] about How to Keep Your Broad Match Keywords in Check
Are You Being Fooled By Search Partners?
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. While search partners is not necessarily expensive, its distortion of common metrics may mislead you. By recognizing search partner performance and how it affects your metrics you can then adjust accordingly. Search partners are one of the largest causes of data discrepancies in … [Read more...] about Are You Being Fooled By Search Partners?
5 Different Ways To Approach Sitelinks
Sitelinks are pretty great. They help our ad rank, improve click-thru-rate and give us a little bit more space to talk about ourselves. Anyone, who writes ads, understand that sometimes hitting that 35-character limit before you can squeeze in a call-to-action or feature can be frustrating. This is where sitelinks can come swoop in to help us! They obviously cannot change the … [Read more...] about 5 Different Ways To Approach Sitelinks
How Hero Conf Grew My Account by 500% Before I Even Attended
Just imagine if your boss told you that you had the opportunity for an all-expense paid trip to Austin, Texas to attend Hero Conf. All you had to do was pick a single client and have the best month-over-month percentage growth in five different key metrics: average cost-per-click, total clicks, click-through-rate, cost-per-lead, and conversion rate. Which client would you use? … [Read more...] about How Hero Conf Grew My Account by 500% Before I Even Attended
3 Alternative Platforms For Recruitment PPC
The recruitment pay-per-click vertical is a slightly different animal, especially when it comes to job aggregators like Indeed and Simply Hired. While I’ve seen success with traditional AdWords and Bing campaigns for recruitment pay-per-click programs, expanding into job aggregators and social career networking platforms can help increase your qualified candidates and … [Read more...] about 3 Alternative Platforms For Recruitment PPC
Hero Conf 2014 Recap News Roundup!
HeroConf 2014 has finally come to a close and boy was it a BLAST! From the networking with fellow awesome PPC heroes to the tasty treats for snack break and morning sessions (there was a Build Your Own Bloody Mary Bar...no, I'm not kidding) to the off-the-chart sessions and keynotes that literally brought down the house (John Gagnon aka "Clark Kent of PPC" from Bing dropped … [Read more...] about Hero Conf 2014 Recap News Roundup!
Eight Steps to Craft the Ultimate PPC Landing Page
From time to time, PPC Hero will publish a stellar post from an equally stellar author, and this is one of those times. This post was written by Oli Gardner, landing page expert and co-founder of Unbounce, one of our favorite optimization and testing tools for landing pages and CRO. Follow him at @OliGardner. -- If you care about your conversion rates, you know that every … [Read more...] about Eight Steps to Craft the Ultimate PPC Landing Page
Dynamic Data and Presentation Pizzazz With Excel PowerMap
When it comes to analyzing and optimizing search advertising campaigns, Microsoft Excel is one of the most powerful tools available, and can be found pinned to just about every search marketer’s taskbar or even home screen. When it comes to visualizing certain complex datasets, however, traditional Excel displays such as graphs, conditional formatting tricks and even pivot … [Read more...] about Dynamic Data and Presentation Pizzazz With Excel PowerMap
Ready, Set, Hero Conf Networking!
Hero Conf is only days away and if you're not registered yet, you better hurry, seats are filling up fast! Not only does Hero Conf give you the best PPC content, it also strives to give you stand-out entertainment and networking opportunities. Rub elbows with the biggest names and brands in PPC, enjoy spectacular entertainment like the Bar Takeover powered by Bing, and walk … [Read more...] about Ready, Set, Hero Conf Networking!
Now Hiring: Entire Companies, Part Two
We received a fantastic response from my first post, “Now Hiring: Entire Companies.” It generated lots of activity, comments, and most importantly: we’re currently in three active and promising discussions. Since there was so much attention, I figured that a follow-up post was in order- to thank everyone for their interest, and also to answer some FAQ’s. We received a lot of … [Read more...] about Now Hiring: Entire Companies, Part Two
Excel Tips for Working With Modified Broad Keywords
We’ve mentioned it before, but Excel can be a lifesaver when working in PPC. If you know the right tips and tricks, Excel can not only save time, but help you be more accurate. I always create an Excel file to document any changes, or new campaign structure, that I want to implement in the AdWords Editor. Creating an Excel file with my changes helps me back-up updates I am … [Read more...] about Excel Tips for Working With Modified Broad Keywords
