Thanks to the fun of Enhanced Campaigns, 2013 was an extremely interesting year for PPC. Google made a ton of changes that we all had to learn to adapt to. Looking ahead to 2014 don't expect anything as radical again, but there will be some major areas of change for us to focus on: Ads Will Be More Obvious Have you seen the orange Google "Ad" images yet? If not, you'll … [Read more...] about 6 Exciting Changes Coming To Google & PPC In 2014
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7 Ways To Boost PPC Performance
Do you have an account where performance has gone stagnate? Volume tends to remain relatively flat despite your ongoing optimizations? Or maybe you have a new account and you are looking for ways to grow volume and have an immediate impact on performance? These are both very common scenarios that PPC managers face on a regular basis. To help combat the sleepy account syndrome, … [Read more...] about 7 Ways To Boost PPC Performance
Planning Your 2014 Budgets With Search Trends
Ahh the beginning of winter – the start of cold weather, stuffy noses and chapped lips always reminds me that this is a special time of year. Tis the season for shopping, eating and holidays sure, but it’s also the most challenging time of the year: budgeting & planning season. Often be thought of as the bane of existence, budgeting season can be a trying, repetitive and … [Read more...] about Planning Your 2014 Budgets With Search Trends
Expand Your PPC Reach This Holiday Season With Yahoo Stream Ads
Are you looking for a way to expand your PPC reach this holiday season outside of AdWords, Bing or Facebook? What about Yahoo Stream Ads?? Yahoo released the newest native ad format back in April and has been evolving ever since. Yahoo Stream Ads helps connect advertisers with their consumers through the highly personalized content stream on Yahoo.com. Yahoo Is not dead my … [Read more...] about Expand Your PPC Reach This Holiday Season With Yahoo Stream Ads
Tracking Made Simple – How to Create AdWords & Analytics Tags in Google Tag Manager.
Tracking seems to be a major pain point for most online marketers. Google Tag Manager is an easy to use free tool that helps ease some of those frustrations by allowing you to place one snippet of code on all your pages in your site and then giving you the freedom to add as many additional tags as your heart desires - without having to go through a Webmaster or developer. How … [Read more...] about Tracking Made Simple – How to Create AdWords & Analytics Tags in Google Tag Manager.
How To Increase ROAS For Your PLA Campaign
All accounts have their ups and downs. This week, we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality, Carrie showed you how to double your conv. Rate with Display, then Sam talked about … [Read more...] about How To Increase ROAS For Your PLA Campaign
3 Tips to Troubleshoot Your Lead Quality
This week on PPC Hero, we're all about the practical application of PPC know-how to solve major mysteries plaguing your account's performance. Today, I'm going to share with a you a few pointers on how to troubleshoot where your bad leads may be coming from. With a little bit of time, effort, and ongoing vigilance you can keep your leads squeaky clean with these tips. 1) Have … [Read more...] about 3 Tips to Troubleshoot Your Lead Quality
How to Create a PPC Budget
New companies enter the PPC marketplace daily. We see it first-hand as we bring on new clients who require their accounts to be built from scratch, or with our current clients as they see increased competition in their vertical. Whether it’s your first time diving in to paid search marketing or you’re opening up a test budget for a new segment – the following tips will help you … [Read more...] about How to Create a PPC Budget
Optimizing What You Can’t See: The Lead Quality Challenge
Lead Generation. These two words have the ability to strike fear in the hearts of PPC Heroes everywhere. Leads can be as elusive as Bigfoot himself when it comes to identifying the value your client associates with each conversion. All of my lead gen clients appreciate when I can bring them buckets of leads, but they are even more excited when the leads are actually qualified … [Read more...] about Optimizing What You Can’t See: The Lead Quality Challenge
6 Excel Tricks to Save Your PPC Life
It comes as no surprise to most of you, but we get a lot of mileage out of Excel in PPC. Seeing as how the AdWords and Bing Editors are capable of accepting spreadsheet uploads, and how each interface can turn out roughly a billion Excel-based reports, it doesn't hurt to brush up on your Excel skills from time to time. While every function listed here isn't always useful 100% … [Read more...] about 6 Excel Tricks to Save Your PPC Life
9 Tips for Improving Cost-Per-Lead
When it comes to PPC account management, I feel like most techniques are geared towards growth and forward progress…and for good reason! I mean, who would prefer to only get the yellow part of the cotton candy and miss out on the blue and pink?! If you can have all three – what would that take? If you can find more conversions for your account – what would THAT take? However, … [Read more...] about 9 Tips for Improving Cost-Per-Lead
Create Enticing Display Ads With Google’s Ready Creatives
Every week brings something new from Google or Bing regarding their advertising platforms. There have been quite a lot of changes over the months especially in the search engine side. This week was stolen by display when Google unveiled Ready Creatives at the IAB (Interactive Advertising Bureau) MIXX Conference. What is it? Google’s Ready Creatives add further enhancements to … [Read more...] about Create Enticing Display Ads With Google’s Ready Creatives
