/ad-writing-tips-for-a-new-account/ Bing Dynamic Ads: https://bit.ly/h39SDt Improving Ad Texts: https://bit.ly/aFnrwV Dynamic Keyword Insertion: /creating-killer-ads-using-bing-dynamic-text-2/ … [Read more...] about Ad Writing
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Hero Conf – Early Bird Pricing Ends Next Week! Save $200!
Happy New Year Fellow PPC Heroes! Hero Conf 2013 is just around the corner and we want all of you to join us! Get your tickets before next Friday, January, 11 and save $200 with our Super Early Bird pricing. (Starting Saturday 1/12 our Super Early Bird prices will be gone!) Just a reminder our ticket types are as follows: Hero Pass: Join us for 3 days of PPC and PPC only. … [Read more...] about Hero Conf – Early Bird Pricing Ends Next Week! Save $200!
The Two Most Powerful Words in Discount
I saw this really pretty solid ad on my Facebook page and thought it was worthy of analysis: This ad does one thing well and one thing extraordinarily well. The picture is solid and interesting, because it’s a high quality image of an odd-looking, but still fashionable boot that manages to catch your eye because of the red laces and blue suede-like material. In other … [Read more...] about The Two Most Powerful Words in Discount
Hero Conf 2013 Speaker Interview: Chad Summerhill
We had the opportunity to interview Chad Summerhill, who will be speaking about how to build an in-house PPC team at Hero Conf 2013. Want a chance to meet Chad Summerhill and other big names in the PPC industry yourself? Well, by attending Hero Conf 2013 you can! The design of the conference allows for a low speaker to attendee ratio, making your chances of meeting and … [Read more...] about Hero Conf 2013 Speaker Interview: Chad Summerhill
The 10 Reports that Made Me Fall in Love with Pivot Tables
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about The 10 Reports that Made Me Fall in Love with Pivot Tables
UPDATE: 47 Big Names To Speak At Hero Conf 2013!
We can officially announce that we’ve scheduled 47 speakers for Hero Conf 2013! Check out the updated speaker list below & don’t forget to register at heroconf.com. Make sure you take advantage of our super early bird registration pricing (ends 1/11/13) & meet all 47 speakers face-to-face! Register here » We look forward to seeing you … [Read more...] about UPDATE: 47 Big Names To Speak At Hero Conf 2013!
Introduction to Google Tag Manager
Ever had issues keeping track of which tracking codes go where? Whether it’s Google Analytics, Bing, AdWords or remarketing, the simple truth is that there are a lot of different snippets you need to keep track of these days. That’s where Google Tag Manager comes to help out! What’s the scoop? Google Tag Manager was launched back in October as a way to keep all of your tags … [Read more...] about Introduction to Google Tag Manager
More Speakers and An Even Better Reason to Register for Hero Conf Now!
We've just finished our speaker outreach, and while we're still waiting on a few confirmations, we can officially announce that we've scheduled 47 speakers for Hero Conf 2013! You can view 32 of them here. Hero Conf will feature some really outstanding speakers and companies like Google, Bing, Dell, Keurig, Brookstone... oh, and Bryan Eisenberg, did we mention that the … [Read more...] about More Speakers and An Even Better Reason to Register for Hero Conf Now!
Hero Conf 2013 Speaker Update
The Hero Conf Speaker list just keeps growing! We're up to 32 speakers now — stay tuned to see the final 13. Check out the updated speaker list below & don’t forget to register at heroconf.com. The Super Early Bird discount will soon be gone! We look forward to seeing you there! ____________________________ Chad Summerhill - Director of Digital Marketing at ABF U-Pack … [Read more...] about Hero Conf 2013 Speaker Update
Why PPC Agencies Should Include Call Tracking in All AdWords Plans
In early 2012, we here at White Shark Media were at a cross roads. We had acknowledged the need for call tracking for quite some time, but the interest to sign up with our call tracking partner wasn’t as high as we wanted it to be. We wanted 90% of all local-based Clients to sign up for dynamic call tracking, which would allow us to optimize AdWords a lot more … [Read more...] about Why PPC Agencies Should Include Call Tracking in All AdWords Plans
Update: Google Impression Share Reporting Changes Live
It's finally here! As mentioned in a previous news update, Google has been hard at work updating AdWords Impression Share reporting. As of November 7th, that work has finally come to the PPC general public as detailed on the AdWords Blog here. If this particular change caught you unawares, then you'll need to be updated on the new features, and more importantly - the biggest … [Read more...] about Update: Google Impression Share Reporting Changes Live
The Danger of Having Narrow Keyword Themes
Oh the sweet old days. We all remember, or most of us have been told about, the tales of greatness from using very specific keywords and how it allowed for extraordinary profits. But where did these days go and what happened? It’s certainly not like that anymore. There are no magic low CPC keywords that all of a sudden start producing huge profits. What is a Narrow Keyword … [Read more...] about The Danger of Having Narrow Keyword Themes
