This week we had the pleasure of hearing from Shawn Livengood, Online Marketing Manager at BuildASign.com and author of the blog PPC Without Pity. Shawn will be speaking about Account Structure at Hero Conf (April 16-17, 2012, Indianapolis, IN). In the following article, Shawn discusses how his degree in Information Architecture has helped him in PPC Management. Remember if … [Read more...] about Information Architecture For Your PPC Account – By Hero Conf Speaker Shawn Livengood
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Ad Testing Made Easy: Running An Ad Test
In the third installment of our series, Ad Testing Made Easy, I’ll be talking about implementing your ad test. After reading Felicia’s post yesterday, I’m sure it’s safe to assume you accepted her mission and are ready to dig in and implement some ad testing. So, where do you start? Where do you end? This is your field guide to putting effective PPC ad testing into … [Read more...] about Ad Testing Made Easy: Running An Ad Test
Ad Testing Made Easy: The Set Up
Welcome to the second part of our series on Ad Testing Made Easy. Your mission, if you choose to accept it, is to better your account by implementing proper ad testing. Today we will discuss how to set up proper ad testing in both Bing and Google. Ethan Hunt didn’t become a super spy over night, did he? No, he did not. So keep in mind that it takes some time and effort to … [Read more...] about Ad Testing Made Easy: The Set Up
Ad Testing Made Easy: Best Practices
This is the first installment of our Ad Testing Made Easy series for this month. For the purpose of today’s post, we will discuss our list of ad testing best practices that can be applied to your own accounts. Ad testing can be a tricky process to master. It requires both time and money, both of which are oftentimes difficult to come by as busy paid search managers. … [Read more...] about Ad Testing Made Easy: Best Practices
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
Your Competition is Set to Crush You in 2012
Your competition is gearing up to crush you next year. They’ve spent this year learning your tricks, perfecting their own, and are now ready to unleash everything they have on you. That’s because they know what’s at stake. Profits. 2012 is set to be a record year for many businesses that rely on PPC, but there is only so much room at the top. The competition is going to get … [Read more...] about Your Competition is Set to Crush You in 2012
Heroview: PPC for SMBs
Today’s Heroview featured Robert Brady (@robert_brady). Robert is the Director of PPC & Conversion at Trafficado and is a Google AdWords Certified Partner & Microsoft adExcellence member. He has managed PPC for a variety of SMBs including a small grass-fed beef grower in Idaho, sun room installers, and a Washington DC lawyer. PPC Hero: Welcome to today’s Heroview, … [Read more...] about Heroview: PPC for SMBs
Tips For Managing Accounts Simultaneously in AdWords and AdCenter
If you’re managing accounts in multiple search engines, implementing universal changes can be a challenge. Clunky user interfaces, variances in data column names, inconsistent report type availability, all contribute to less than efficient management of otherwise similar information. So, I thought it would be helpful to provide some best practices in managing your PPC campaigns … [Read more...] about Tips For Managing Accounts Simultaneously in AdWords and AdCenter
How to Test Broken Conversion Tracking
The need for conversion tracking in PPC marketing has definitely infiltrated the ‘Land of Best Practices’ and most PPC managers accept it as a factor that can ease the management process by a large degree. But what happens when it goes haywire and breaks…or you suspect it has, at the very least? As with many things in PPC, the trick is to test it and I’m going to give you a … [Read more...] about How to Test Broken Conversion Tracking
Our Greatest Hits for November 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! One of our newest resident PPC experts, Jeff, hits the top with his post, Google Bottom Ad Placements Eroding CTR. Jeff … [Read more...] about Our Greatest Hits for November 2011
adCenter Search Partner Quality: Why You Might Be Wasting Money
November was going great for my account. Leads in adCenter had doubled in the last month and since the CPC is much lower than AdWords, our cost per leads was significantly below goal. It seemed too good to be true... and it was. About half way through the month, the client reached out to tell me something very strange was happening with their Bing leads. When the sales team … [Read more...] about adCenter Search Partner Quality: Why You Might Be Wasting Money
Guide to Google’s Multi-Channel Funnels for PPC Managers
As PPC managers, we all know that to get a clear understanding of PPC performance you can’t just look at AdWords alone, but the discrepancies between AdWords and Analytics data due to click attribution can be frustrating. With the release of Multi-Channel Funnels, Google has helped to resolve this issue by showing how different marketing channels work together to create … [Read more...] about Guide to Google’s Multi-Channel Funnels for PPC Managers
