Guide to URL Tagging and Tracking in Google Analytics

Over the years, we’ve written a lot of articles on a wide variety of topics related to PPC. Even though we post new content almost every day, there are some posts that seem to resonate more with our readers over time. Each time we look at our most popular posts, PPC Hero’s articles about URL tracking in Analytics are always at the top even though some of them were written in 2008! Since it is still a topic that is important to our readers, we’ve combined all this great information into one, complete guide to URL Tracking in Google Analytics.


In this guide you’ll learn:


  • What URL tracking is
  • Why you should be tagging all of your destination URLs
  • The types of Analytics URL tagging
  • How to track outside PPC data in analytics (Bing, Facebook, etc.)
  • Other uses for URL tagging and tracking


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