For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. -- This month we're looking at the exciting world of changes. More specifically … [Read more...] about 25 Ways PPC Has Changed In The Past Year
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Google’s Auction Insights Just Got Even More Awesome
Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing. We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re powerful, and it’s sort of crazy that Google is even willing to share that information with all of us. It makes sense, as being … [Read more...] about Google’s Auction Insights Just Got Even More Awesome
Facebook’s Partner Categories: The Complete List (So Far)
Facebook has actually been trying over the past six months or so, which has been so tremendous for us advertisers. (I wonder if it has anything to do with this.) One of the more prominent of Facebook's new options for marketers is the release of partner categories in April of 2013, which uses third party data to create new categories for targeting. This powerful new feature … [Read more...] about Facebook’s Partner Categories: The Complete List (So Far)
What PPC Certifications Should Really Be Testing For
PPC Certifications have been a hot topic as of late. One of the most popular posts on PPC hero is about Google’s Fundamentals Exam. I also receive a lot of questions about the best certification programs during webinars and at conferences. (MarketMotive is the non-Google PPC Certification, ipassexam is a great one for preparing for Google Certifications and I liked the most … [Read more...] about What PPC Certifications Should Really Be Testing For
Chasing the Long Tail: How Long Should Your Keywords Be?
A great long tail keyword is one of the prized possessions in PPC. If you've found an awesome keyword that no one else is using, you can make a lot of profit in running unopposed. But there's a question I've always wondered: just how long should you let your keywords get? To help you understand what I'm talking about, this is a common graphical representation of long tail … [Read more...] about Chasing the Long Tail: How Long Should Your Keywords Be?
Last Chance! Final Day to Bid on Hero Conf Sponsorships
Just a friendly reminder that your chance to own a piece of Hero Conf ends TONIGHT! Pockets of competition have been fierce (who knew people loved Twitter so much? Oh wait...), but there is still plenty left to bid on if you're so inclined. We've updated the prices below to reflect where they now stand after a week of bidding. We've also added two new auctions to go along with … [Read more...] about Last Chance! Final Day to Bid on Hero Conf Sponsorships
Finalist: Labeling Your Search Funnel
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Bruno Giosa is a paid search manager with Eotica in Brazil. Lately there is a lot of talk about search funnels, how do they work, how to incorporate them and how to better use the new columns recently added by Google Adwords to understand how our keywords work along that funnel. It is not an easy … [Read more...] about Finalist: Labeling Your Search Funnel
Bid on Hero Conf Sponsorships Today – Starting at $0.99!
We're big fans of competition here at PPC Hero (had you not noticed?). So when we were trying to come up with fun ways to promote some of our favorite sponsorships for Hero Conf this year, the idea of an auction-style bidding war instantly grabbed our attention. And thus the sponsorship auctions listed below were born! Ever wanted your logo emblazoned in the shuttle that … [Read more...] about Bid on Hero Conf Sponsorships Today – Starting at $0.99!
It Might Be Time To Revisit Your Account’s Structure
For this month's series PPC Hero decided to go back to the basics, but with a twist. We'll be tackling all of the standard best practices for bids, ads, and keywords. But we'll also share some of our personal insights about what works, what doesn't, and what you can apply to your own accounts. Account Structure 101 For today's lesson, we're going to start at the very … [Read more...] about It Might Be Time To Revisit Your Account’s Structure
Migrating to Enhanced Campaigns: A Two-Week Trip Report
Since I made the jump to Enhanced Campaigns, Mobile devices are now my highest-spending, highest-traffic device. I didn't do it out of desire, mind you, but because of necessity. It made sense for several of our accounts to opt in for different reasons. One account has made great use out of the geographic bid modifiers. Another one was facing some minor ad approval issues, … [Read more...] about Migrating to Enhanced Campaigns: A Two-Week Trip Report
Never Send A Bad PPC Report Again
PPC reports are not tasks. They are not something merely to be completed and sent along in the hopes that the client or boss is getting what he or she wants or even worse, sent hoping that he or she does not read the reports at all. Reports should shed light on activity, give the reader insight into performance and engage the reader so he or she feels compelled to dive along … [Read more...] about Never Send A Bad PPC Report Again
A detailed look at Google’s new Enhanced Sitelinks
This week on PPC Hero we’ve been focusing on all the big new and exciting changes happening in the PPC world. If you haven’t heard yet, Google is rolling out its new Enhanced Campaigns at present and you’ll be forced to switch over come June. For more info have a look at Eric’s reaction earlier this week. Today we’re going to take a look at the new Sitelink features in … [Read more...] about A detailed look at Google’s new Enhanced Sitelinks
