Let me preface this post by stating clearly: this is not the best way to work all accounts. With that said, I can think of a few scenarios where it is worth a shot as there are many pros to working an account from more targeted to less. There are also some cons so I’ll start by addressing both. Pros: You’ll have less initial financial waste while prospecting keywords It is … [Read more...] about How To Expand An Account From Exact Match to Broad Match
Search Results for: branded
How To Create A PPC Keyword List
This is part 1 of our week-long series on starting an AdWords account from scratch. The series will walk you though each step of the process, from creating your initial keyword list to activating your campaigns. Give us 5 days and we'll teach you how to start you very own AdWords account! You've heard of the three little PPC pigs right? The first PPC pig started building his … [Read more...] about How To Create A PPC Keyword List
Diagnosing a Problem Account
At some point in our tenure as a PPC account manager, we all encounter an account that just seems flat out stuck. Conversions start to steadily decrease, click-through rate starts to slide, and if you’re especially unlucky you’ll start seeing your traffic numbers stall too. I recently had an account that had all these problems for no easily identifiable reason, and thought it … [Read more...] about Diagnosing a Problem Account
The What, Why, and How on Low Search Volume Keywords
Whether you are starting up a new AdWords campaign, expanding on a current campaign using PPC Hero’s keyword research best practices, practicing a long-tail keyword strategy, or working on a B2B account, I think we can safely assume Google has branded some of your best keyword phrases with the low search volume keyword status. Alas, all of the hard work put into a targeted, … [Read more...] about The What, Why, and How on Low Search Volume Keywords
PPC News Roundup for November 12, 2010
On September 8, 2010 Google caused an uproar in the PPC community with the release of Google Instant. Would fewer long-tail words be seen? Would broad terms become more effective then exact terms? Well it’s been 2 months and PeterD of PPCBlog has written a post on exactly how Google Instant affects PPC campaigns. His article summarizes the findings of a study of Instant search … [Read more...] about PPC News Roundup for November 12, 2010
Cybersquatting and Paid Search: What Brands Need to Know
By Frederick Felman, CMO, MarkMonitor According to The Search Engine Marketing Professional Organization (SEMPO), search advertising has grown 286% in the last five years and will increase from $14.6 billion to $16.6 billion in 2010. The future for search engine advertising is bright. However, it’s the very vibrancy of search that leads to abuses and scams by counterfeiters, … [Read more...] about Cybersquatting and Paid Search: What Brands Need to Know
New Excluded Keywords/Blocked Domains Limit, Plus New Yahoo! Search Network Reporting & Features
I have to say I really love my Yahoo! Rep. He calls me whenever there are new features coming out in Yahoo! And, instead of depending on other bloggers for the info I’m hearing it straight from the horse’s mouth. There have been some new advances made in the Yahoo Network (finally!) that may help decrease spend on non-converting domains and increase conversions are high … [Read more...] about New Excluded Keywords/Blocked Domains Limit, Plus New Yahoo! Search Network Reporting & Features
PPC News Roundup for 11/20/2009
Have you heard of the Google Content Network Blast? The blast apparently serves up an advertiser’s ad on several of Google’s CN sites over a shorter time frame, geographic region, audience segment or high traffic sites. These blasts can deliver 100 million impressions over a 24 – 48 hour time period. See how you can sign up for one today. When it comes to PPC, making sure … [Read more...] about PPC News Roundup for 11/20/2009
PPC News Roundup for 11/6/2009
AdWords has made it even easier to track conversions. The tool has been redesigned and now includes 3 tabs – Conversions, Webpages and Code to help manage your data. Emily Williams at Inside AdWords gives a quick run down on each of the tabs. Ad copy is the first impression a potential customer has of your business, so it is an important part of your PPC campaign. As part of … [Read more...] about PPC News Roundup for 11/6/2009
PPC Hero Landing Page Optimization Podcast – KidsCoats.com
Today’s PPC Hero Landing Page Optimization Podcast will focus on the KidsCoats.com PPC landing page, submitted by Alan. Alan submitted the page because he’s looking for ideas to increase his conversion rates. The PPC Hero team has provided an analysis of the well-formatted elements of the landing page, as well as some ideas which could be tested to continually improve PPC … [Read more...] about PPC Hero Landing Page Optimization Podcast – KidsCoats.com
Learn More about The Search Monitor – SWEEPSTAKES SPONSOR
In case you haven't heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we're going to give you some details on the software prizes that are up for grabs in the sweepstakes. And if you haven't done so, enter now! The Search Monitor provides real-time competitive intelligence to … [Read more...] about Learn More about The Search Monitor – SWEEPSTAKES SPONSOR
PPC Hero News Roundup for Friday 9/4/2009
If you want successful PPC ads, you have to do much more than just insert calls-to-action and hope visitors will respond. Great ad-writing is all about the language - understanding the language of your customers and enforcing the bond between ad and landing page. Are PPC marketers sneaky bastards? You bet! Just kidding. Actually, Greg over at SEM Geek has interesting take on … [Read more...] about PPC Hero News Roundup for Friday 9/4/2009
