Google Ads trademark issues can cause delays to your campaign if you are trying to run on trademarked terms and also cause issues when other advertisers are violating your trademarked terms. You will likely encounter the first issue as an agency, running ads on behalf of your clients. If a client creates a new account on your behalf, versus granting access to the current … [Read more...] about Google Ads Trademark Policies: What You Need To Know
Search Results for: branded
Gmail Ads Made Easy: The Perfect Guide To Getting Started
A beginner's guide to breaking out of simple Display campaigns and exploring Gmail ads. Google offers a vast variety of campaign types and is continuously developing new features for advertisers to use. Sometimes it can be overwhelming deciding which campaigns and placements are right for your business, especially when considering budgets and creative asset limitations. … [Read more...] about Gmail Ads Made Easy: The Perfect Guide To Getting Started
Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
Have you found yourself scrambling during a client meeting? Dealing with an unexpected performance question or new promotion that the client has sprung on your team last minute? Or perhaps participating in an old-fashioned game of conference line awkwardness? Meetings should feel productive and move your team forward together. Meetings should never be draining or distracting … [Read more...] about Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
Negative Keywords: How to Use Them and Why They’re Important
Chances are that if you’re reading this blog post right now, you’re at least familiar with the fundamentals of PPC. If not, check out this awesome blog post to get a basic understanding of Pay Per Click advertising. In case you need a quick recap on how keywords play a role in PPC, I will cover that first. With Pay Per Click, the idea is to bid on keywords that are related … [Read more...] about Negative Keywords: How to Use Them and Why They’re Important
Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
YouTube is the gateway to audience targeting; ads supplement search and elevate brand awareness. You have a lot of opportunity to share more information about your products and services compared to the standard search/display ad. There are many reasons why SaaS businesses should be running YouTube ads, but here are our top 4: Low Risk, High Reward More ad formats are … [Read more...] about Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
How To Create A Great PPC Campaign Structure
The way you structure your PPC campaigns is extremely important. Your structure is basically the skeleton or the backbone of your account, and a fantastic structure supports so many other important parts of your account, including your account’s performance. Campaign structure is one of the most crucial pieces of a successful PPC effort, but there are thousands of ways to … [Read more...] about How To Create A Great PPC Campaign Structure
July Updates to Paid Advertising Platforms
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled Details: This update is clearly in response to feedback Google has received from those of us utilizing the Editor. The key … [Read more...] about July Updates to Paid Advertising Platforms
Look Me in the AI: A Glimpse Into Target Impression Share Bidding
I like automated bidding, but I can’t help but side-eye many methods with a healthy dose of distrust. When I feel this way, it’s typically because I don’t have all of the information I want. As a deeply curious person, I don’t like the black box nature of automated bidding. I want to tear down the fourth wall and peer into automation and see what the heck the bots are doing … [Read more...] about Look Me in the AI: A Glimpse Into Target Impression Share Bidding
Investing in Brand Campaigns? Post-Click Experience is Key
The question is: are branded campaigns worth your time and budget? In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click. Where are you driving your brand traffic? What is their first impression when they land on your site? The key to an effective branded campaign requires you to marry best … [Read more...] about Investing in Brand Campaigns? Post-Click Experience is Key
What Is A Good Click Through Rate (CTR)?
What is a good click-through rate? It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better, much debate remains as to what constitutes a good vs. subpar account CTR. Below, I’ll give a definitive answer, though I acknowledge that many factors are at play. Additionally, I’ll be answering this question only regarding Google … [Read more...] about What Is A Good Click Through Rate (CTR)?
4 Steps To Saving Money & Lowering ACoS on Amazon Advertising
How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients. It can be a challenging question to answer as there are often several factors going into the ACoS. However, in my time managing Amazon accounts I’ve come up with a simple 4-step Excel tool that lowers overall cost and helps decrease … [Read more...] about 4 Steps To Saving Money & Lowering ACoS on Amazon Advertising
How I Lowered Brand CPA By 90% While Increasing Conversions
At this point, keyword targeting can seem a little antiquated and probably the most univocal part of account management. I tend to view keywords as more supplemental to a mixed bag of strategies, campaign types, audience targeting, and more. However, while they may seem straightforward on the surface, we must still remain vigilant as match type evolution can cause some … [Read more...] about How I Lowered Brand CPA By 90% While Increasing Conversions
