In the last few months, Hanapin released a report for ecommerce marketers revealing that over half of marketers still aren’t advertising on Amazon. Considering Amazon is a giant in this industry, it’s surprising at first to understand why so many are not taking advantage of the platform. I mean, it’s Amazon, why not right? 56% of Ecommerce Marketers are NOT advertising on … [Read more...] about 9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
Search Results for: branded
Programmatic Guide: Google Display & Video 360
If you’re interested in expanding your digital marketing efforts in 2020, programmatic display is a great option to increase branded traffic. According to the 2019 State of PPC Survey, 55% of marketers say that their PPC Budget is bigger than the previous year, but only 27% denote programmatic as part of their current marketing mix. Expanding to new platforms can be … [Read more...] about Programmatic Guide: Google Display & Video 360
The Beginner’s Guide To Setting Up A Google Ads Account
01/22/2020 Want to know how to st up Google Ads? Diving into the world of PPC Advertising can be intimidating. As PPC Hero bloggers we know this and have put together a helpful, “Beginners Guide to Setting Up a Google Ads Account.” The Google platform is typically the first engine we recommend testing when new to PPC advertising. The guide is designed to not only … [Read more...] about The Beginner’s Guide To Setting Up A Google Ads Account
Google Ads Trademark Policies: What You Need To Know
Google Ads trademark issues can cause delays to your campaign if you are trying to run on trademarked terms and also cause issues when other advertisers are violating your trademarked terms. You will likely encounter the first issue as an agency, running ads on behalf of your clients. If a client creates a new account on your behalf, versus granting access to the current … [Read more...] about Google Ads Trademark Policies: What You Need To Know
Gmail Ads Made Easy: The Perfect Guide To Getting Started
A beginner's guide to breaking out of simple Display campaigns and exploring Gmail ads. Google offers a vast variety of campaign types and is continuously developing new features for advertisers to use. Sometimes it can be overwhelming deciding which campaigns and placements are right for your business, especially when considering budgets and creative asset limitations. … [Read more...] about Gmail Ads Made Easy: The Perfect Guide To Getting Started
Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
Have you found yourself scrambling during a client meeting? Dealing with an unexpected performance question or new promotion that the client has sprung on your team last minute? Or perhaps participating in an old-fashioned game of conference line awkwardness? Meetings should feel productive and move your team forward together. Meetings should never be draining or distracting … [Read more...] about Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
Negative Keywords: How to Use Them and Why They’re Important
Chances are that if you’re reading this blog post right now, you’re at least familiar with the fundamentals of PPC. If not, check out this awesome blog post to get a basic understanding of Pay Per Click advertising. In case you need a quick recap on how keywords play a role in PPC, I will cover that first. With Pay Per Click, the idea is to bid on keywords that are related … [Read more...] about Negative Keywords: How to Use Them and Why They’re Important
Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
YouTube is the gateway to audience targeting; ads supplement search and elevate brand awareness. You have a lot of opportunity to share more information about your products and services compared to the standard search/display ad. There are many reasons why SaaS businesses should be running YouTube ads, but here are our top 4: Low Risk, High Reward More ad formats are … [Read more...] about Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
How To Create A Great PPC Campaign Structure
The way you structure your PPC campaigns is extremely important. Your structure is basically the skeleton or the backbone of your account, and a fantastic structure supports so many other important parts of your account, including your account’s performance. Campaign structure is one of the most crucial pieces of a successful PPC effort, but there are thousands of ways to … [Read more...] about How To Create A Great PPC Campaign Structure
July Updates to Paid Advertising Platforms
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled Details: This update is clearly in response to feedback Google has received from those of us utilizing the Editor. The key … [Read more...] about July Updates to Paid Advertising Platforms
Look Me in the AI: A Glimpse Into Target Impression Share Bidding
I like automated bidding, but I can’t help but side-eye many methods with a healthy dose of distrust. When I feel this way, it’s typically because I don’t have all of the information I want. As a deeply curious person, I don’t like the black box nature of automated bidding. I want to tear down the fourth wall and peer into automation and see what the heck the bots are doing … [Read more...] about Look Me in the AI: A Glimpse Into Target Impression Share Bidding
Investing in Brand Campaigns? Post-Click Experience is Key
The question is: are branded campaigns worth your time and budget? In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click. Where are you driving your brand traffic? What is their first impression when they land on your site? The key to an effective branded campaign requires you to marry best … [Read more...] about Investing in Brand Campaigns? Post-Click Experience is Key
