Bounce rate. It’s one of the metrics you must keep tabs on as you run your digital marketing campaigns. And if you’re running a lead generation campaign, your landing page bounce rate is one of the most important metrics to track. That’s because if your bounce rate is high, you won’t capture as many email addresses as you should. That’s why you must know how to … [Read more...] about How to Decrease Landing Page Bounce Rate & Capture More Email Addresses
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Adobe Media Optimizer Set Up for Beginners
Learning a new platform can be intimidating for even the most experienced digital marketer. I have a client that uses Adobe Experience Cloud, which is a host of different marketing platforms ranging from bid management, audience management & creation, to direct media buys. As I learned the new platform, there were a few need-to-knows that are important to have when … [Read more...] about Adobe Media Optimizer Set Up for Beginners
Analytics: What Sources are Stealing Your Paid Revenue Attribution?
“Where should we attribute revenue?” is a question every digital marketer has asked themselves at some point. In two different accounts, we found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic. These two clients both use Analytics revenue for the account’s target ROAS goals rather than the platforms. At times, we had to pull back … [Read more...] about Analytics: What Sources are Stealing Your Paid Revenue Attribution?
How to Optimize Your PPC Campaign For SaaS Products
The usage of SaaS products has exponentially skyrocketed over the years. So much so that companies have reportedly spent over $343 k on an average on SaaS products every year. The rapid growth is a result of companies collaborating with PPC or the Profit per Click marketing style. While this may be great news, it brought about a massive increase in competition in the SaaS … [Read more...] about How to Optimize Your PPC Campaign For SaaS Products
How to do ASO in 2021: App Store Optimization Tips
The pandemic has dramatically affected the mobile app & game industry, and while some app categories have experienced unprecedented growth, others had to adjust to the market situation hoping for quick recovery. But that’s not the only surprise 2020 brought to the mobile app & game publishers: with the IDFA deprecation announced last year and that to be enforced soon in … [Read more...] about How to do ASO in 2021: App Store Optimization Tips
What Advertisers Need to Know About Apple’s & Facebook’s Changes
Anyone who's advertising on Facebook Ads has been seeing plenty of updates about the feud that's going on between Apple and Facebook over the past few months. In this post, we will try to walk you through what they are quarreling about, why you should care, and what can you do to keep your campaigns performing well. What's been happening This recent conflict stems a long … [Read more...] about What Advertisers Need to Know About Apple’s & Facebook’s Changes
BMM Keywords are Dead: Google Ads Latest Update
Yesterday, Google announced the matching of Broad Match Modifier and Phrase Match keywords. This blog post will go over what this means, best practices, adjusting strategy, and my opinion as an agency strategist on how this will impact the future of paid search. The Down Low TL;DR - This allows for more granular targeting. This change, along with Google’s recent … [Read more...] about BMM Keywords are Dead: Google Ads Latest Update
How to Use Video Ads to Build Consumer Trust in Your eCommerce Company
When you have an eCommerce business, consumer trust can never be taken for granted. It is a key element that allows you to build a solid online reputation, attract new prospects, and nurture them into becoming loyal customers. The thing is, consumer trust is usually slow to build and easy to lose. You need to strategically and consistently convey brand messages that inspire … [Read more...] about How to Use Video Ads to Build Consumer Trust in Your eCommerce Company
NEW Hero Conf & SearchLove Virtual Summit
Canceling our 2020 events left us missing you: the shakers and movers of digital marketing. We aren’t patient enough to wait until we’re back face-to-face... So we are bringing together our networks, virtually, with 20+ sessions aimed at arming the marketers of today with the newest updates, strategies, and efficiencies available in SEO & paid media. Without … [Read more...] about NEW Hero Conf & SearchLove Virtual Summit
How to Automate Excel Solver
In How to Get More out of Excel Solver I covered techniques to enhance your model and empower your analysis. One of the topics I received the most questions on is the automating the solver to solve for multiple values. There was a brief explanation in the previous article, but nothing dedicated to how to implement it from start to finish. In this article we’ll go in depth from … [Read more...] about How to Automate Excel Solver
Dynamic Search Ads For Beginners
Dynamic search ads (DSAs) are a fantastic way to capture the “who would have thought” traffic. They catch unique searches, which can then lead to expansion opportunities. No matter where your account stands, DSAs help to fill in the gaps where your other search campaigns may be slacking. Today I’ll walk you through a summary of what they are, how to set them up and how they … [Read more...] about Dynamic Search Ads For Beginners
Review Ads on Social for eCommerce Brands [Case Study]
I don’t know about you, but once I find a social advertising strategy that works, and I mean really works in driving my goals....I just can’t leave it alone. There’s always something we could test! New things we haven’t thought of! Things we could change! New audiences that we never even thought of finding! I love testing to see what resonates with specific audiences, to get to … [Read more...] about Review Ads on Social for eCommerce Brands [Case Study]
