Today's post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score. Picture this: You arrive at work before the birds begin to chirp. Before you can be "bothered" by email, you log into AdWords and compulsively check your previous day's stats. Quickly thereafter, a discovery makes your jaw hit the floor. Those wonderful new keywords you … [Read more...] about Keywords Inactive Due to Quality Score in Google AdWords? Here are 3 Actions to Take!
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7 ways to create better ads: Insights from eye-tracking research
In the crowded world of advertising, one essential question remains: how do you know if your ad is any good? Most marketers judge their ads based on key performance indicators including CTR, CPM, CVR, CPC, ROI, and so on. As valuable as these metrics are, they offer only a partial view of an ad’s effectiveness - the proportion of views that led to an action. They don't tell you … [Read more...] about 7 ways to create better ads: Insights from eye-tracking research
How to Design High-Converting Landing Pages for PPC Campaigns
Do you know that the average conversion rate of landing pages is 9.7%? That is why businesses now understand that landing pages function as silent performers. They are essential for achieving successful performance marketing results. The well-designed landing pages, in fact, function as main conversion drivers that turn random clicks into meaningful customer actions. So, let’s … [Read more...] about How to Design High-Converting Landing Pages for PPC Campaigns
You Have 1 Second to Grab Attention with Social Ads: How to Maximize That Moment
Digital advertising formats give your business one second - maybe two, if you're lucky – to capture a user's attention. This presents a significant challenge, particularly when targeting younger demographics known for their shorter attention spans. If an advertisement fails to visually engage within this short timeframe, it's often dismissed. Creating powerful promotional … [Read more...] about You Have 1 Second to Grab Attention with Social Ads: How to Maximize That Moment
7 Common eCommerce PPC Mistakes and How to Avoid Them
PPC (Pay-Per-Click) advertising is a cornerstone of eCommerce marketing. It drives traffic, generates sales, and helps businesses compete. However, many campaigns fall short due to easily avoidable mistakes. Discover how our eCommerce PPC services can help you achieve better ROI. This article highlights 7 common PPC mistakes and how to steer clear of them, ensuring … [Read more...] about 7 Common eCommerce PPC Mistakes and How to Avoid Them
Your Perfect Pre-Launch Campaign Checklist
Pay-per-click (PPC) campaigns elevate marketing efforts by bidding on specific keywords that bring highly targeted users to your site. While it’s possible to run PPC campaigns on Facebook, LinkedIn, or Instagram, the most popular platform is Google, where marketers plan strategic Google Ad campaigns. As a team of marketers experienced in PPC campaigns across platforms, we’ve … [Read more...] about Your Perfect Pre-Launch Campaign Checklist
The Most Common Mistakes We See in SaaS PPC Campaigns
Building successful PPC campaigns for SaaS presents unique challenges even to the most seasoned marketers. First off, sales cycles are lengthy compared to other industries, which makes tracking final conversions tricky. Moreover, the specifics of the SaaS niche requires that PPC campaigns align with the customer’s journey and product/pricing model. And that’s just the tip of … [Read more...] about The Most Common Mistakes We See in SaaS PPC Campaigns
A walkthrough guide to Meta instant form ads
Meta instant forms ads are in-platform lead forms for Meta. They are designed to help you qualify leads directly on Meta by asking people to fill out a form attached to your ad. This way you can cut down the conversion path and capture customer data without asking users to leave the platform. The information captured will be kept for 90 days in Meta, so you it's important to … [Read more...] about A walkthrough guide to Meta instant form ads
How to Capture Your YouTube Ads Audience in 5 Seconds
You could have the best product in the world, but if your ideal customers don’t know it exists, you’re just spinning your wheels. YouTube ads are a great way to get your video content in front of your audience – but it’s not enough to simply make a video. Low video engagement is the scourge of many business owners, but it doesn’t have to be. You can increase brand awareness, … [Read more...] about How to Capture Your YouTube Ads Audience in 5 Seconds
How to Craft Compelling Google Ads for eCommerce
Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search queries than the creative side of advertising. With Google doing more and more of the heavy data lifting, marketers need to understand that the two things AI and machine learning struggles to replicate are creativity, and a deep … [Read more...] about How to Craft Compelling Google Ads for eCommerce
7 Simple Tips For Creating Instagram Story Ads That Convert
Instagram stories drive a ton of engagement. People see them at the top of the feed as soon as they log in, and users want to check them out before they vanish in 24 hours. You can certainly reach a lot of people by just publishing organic stories – in fact, a third of the most viewed stories are from businesses. But to scale your organic presence, you need to turn to … [Read more...] about 7 Simple Tips For Creating Instagram Story Ads That Convert
Five Crucial Aspects of the Most Popular PPC Ad Platforms
Nowadays, it's rare to find a business that isn't trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn't always easy. As a newbie in the world of paid media, navigating your way around all the major PPC platforms … [Read more...] about Five Crucial Aspects of the Most Popular PPC Ad Platforms
