One of the most important aspects of managing an account is making sure tracking is implemented and set up correctly. The data that conversion tracking and final URLs bring in, is a crucial part of the steps you take to further optimize your paid search efforts. Let’s go through two important tracking changes and updates happening in Bing Ads. First, starting October 31st, … [Read more...] about All The Bing Ads Tracking Updates You Need To Know In One Place
Search Results for: call to action
High CTR? Low Conversion Volume? Where’s The PPC Disconnect?
Dear Reader, Welcome to the wondrous world of PPC advertising, where digital marketers play the game of persuading potential customers to click on paid ads, and ultimately ‘convert’ in some meaningful way. Conversions come in many different shapes and sizes. A conversion could be something as simple as a customer signing up for your newsletter, a free trial of your product or … [Read more...] about High CTR? Low Conversion Volume? Where’s The PPC Disconnect?
In-Market Audiences: Bing’s Latest Targeting Feature
Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences. These new in-market audiences are designed to allow advertisers to target users that Bing determines are ready to make a purchase. Bing Ads’ in-market audiences are now available for search campaigns in the U.S. market. What are they? Bing Ads’ in-market audiences … [Read more...] about In-Market Audiences: Bing’s Latest Targeting Feature
Facebook Ads Auction: How Does It Work?
If you have not realized it yet, Facebook's ad delivery system works on an auction system. This method Facebook has developed runs automatically to determine which ads will be seen in a user's feed. A traditional auction system works on a "highest bid wins" system but let us make one thing abundantly clear, that is not how Facebook's auction works. So how exactly does it work? … [Read more...] about Facebook Ads Auction: How Does It Work?
AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google's official announcement of the consolidated networks points out, is multi-fold: ...marketers have more opportunities to reach consumers across channels, screens and formats. Advertising … [Read more...] about AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Leveraging Custom Intent Audiences on YouTube
In the middle of March, Google announced they would be extending custom intent audiences to YouTube and also launched TrueView ads with more prominent calls to action. This is a potential big win for anyone currently advertising or thinking of advertising on YouTube. In my experience, it has always been a bit more difficult to drive action with YouTube for a variety of … [Read more...] about Leveraging Custom Intent Audiences on YouTube
You came to PPC Hero to learn, so why not go one step further
Our all-PPC conference is created specifically for digital marketers and PPC fanatics, new and old. It's a place to gather, to share and collaborate on solutions, and simply have fun while learning about strategy and the latest trends. It’s an event tailor-made for digital marketing professionals like you who want to discuss tactics and actionable ideas to implement … [Read more...] about You came to PPC Hero to learn, so why not go one step further
Facebook Dynamic Creative Tool: A Breakdown and How-To Guide
How to Use Facebook's Dynamic Creative Tool source: Facebook Split testing Facebook ads got you down? Do you have tons of great images and copy variations just waiting to be used, but you don't know how you could possibly A/B test them all? Great news! Facebook has a time-efficient, automated tool for determining the best combinations of all of your creative assets. In … [Read more...] about Facebook Dynamic Creative Tool: A Breakdown and How-To Guide
How to Supercharge Your Google Shopping Ads
Running a successful Google Shopping campaign isn’t rocket science, but there’s definitely an art to it. Whenever I get asked to audit an account, the same issues or areas for improvement come up time and time again. So, I’ve put together this article to tackle some of those common problems and help you get the most out of your Google Shopping ad campaigns. The first thing to … [Read more...] about How to Supercharge Your Google Shopping Ads
Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
The new AdWords interface is here, and everyone has an opinion about the new layout. This blog is not an opinion piece. You won't find me crying into my pillow about the AdWords interface updating by the end of 2018, scrapping our old AdWords dashboard navigation for good. This blog will teach you the more technical side of actually navigating the interface, for those of us … [Read more...] about Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
The Top 25 Most Influential PPC Experts of 2018
The final list is ready. Are you ready? Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. This year, we had over 25,000 votes! BEFORE YOU SCROLL DOWN, READ THIS FIRST! While we love the vast amount of participation we receive for this competition, it came to our attention that not … [Read more...] about The Top 25 Most Influential PPC Experts of 2018
New Facebook Analytics Updates from F8
Facebook recently, during its F8 Conference, introduced a few new additions to its Facebook Analytics product that can prove helpful in understanding how people interact across your website, Facebook Page, app, and more. What is Facebook Analytics you might ask? It’s an omni-channel analytics tool provided to advertisers inside the Facebook advertising platform. It takes … [Read more...] about New Facebook Analytics Updates from F8
