In the world of expertise, where you focus on honing your skills in one facet of digital marketing, sometimes you’re required to perform outside of that facet. Digital marketing is an environment affected by a myriad of variables both controllable and erratic. We can be insanely brilliant PPC gurus but when it comes to optimizing the post-click experience CRO can become a … [Read more...] about Breaking CRO Best Practices: You Can Do It!
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New Yahoo Gemini Power Editor Features And More
Back in October, the new Yahoo Gemini Power editor beta was released and I could not have been more excited. Yahoo finally released an editor that allows for bulk uploads and easier control over all Yahoo Gemini campaigns. This post is going to walk you through the features of the new power editor and how it can save you valuable time that could be better spent sending gifs and … [Read more...] about New Yahoo Gemini Power Editor Features And More
How to Visualize Last Year’s PPC Data – and Learn From It
As a PPC professional, you hold yourself accountable for developing smart strategies and delivering optimized results. It’s critical to know how your Google AdWords campaigns performed last year and what you can do differently this year to improve. With all the reports available, it should be easy, right? Sadly, there’s a catch. But Orbiter PPC Data Visualizations can … [Read more...] about How to Visualize Last Year’s PPC Data – and Learn From It
AdWords Cross-Account Conversions: Look Out For These 5 Things
Cross-account conversion tracking is not a new feature of AdWords, a matter of fact, it has been around since 2013. However, you may need a reminder that this exists, a refresher on specifics, or maybe you’re just new to the PPC game. What Is It and Why It’s Useful Firstly, cross-account conversion tracking requires an MCC. An MCC also called a manager account, is an AdWords … [Read more...] about AdWords Cross-Account Conversions: Look Out For These 5 Things
Why Digital Marketing: Traditions Aren’t Always the Best
Down the straight and narrow. Right? Right. Not right. Think outside the box. Too outside the box? Yes. No. I don’t know. Tasks vs. Strategy The business world is all about balancing task-driving and strategy-driving. Marketing is no exception. Tasks and strategies go hand in hand, but it’s important to have every task point toward an overarching strategy or a strategic goal. … [Read more...] about Why Digital Marketing: Traditions Aren’t Always the Best
Roadmap for a Solid B2B Facebook Advertising Strategy
Facebook has long been accepted as a great platform for B2C advertisers to reach their customers, but clients in the B2B sector have historically asked us at Hanapin Marketing whether Facebook ads would be a beneficial use of their ad spend dollars. I'm here with good news! I have seen success with B2B clients in Facebook firsthand, and it boils down to ensuring that a solid … [Read more...] about Roadmap for a Solid B2B Facebook Advertising Strategy
How To Boost Post-Holiday Sales with Conversion Rate Optimization
As we wrap up the holiday season, we often see e-commerce sales start to take a dive as customers fall into a post-holiday slump. However, today I would like to focus on how to boost those post-holiday sales with a few conversion rate optimization tips. Conversion Rate Optimization for E-commerce As conversion rate optimizers, we may think it’s pretty easy to list out … [Read more...] about How To Boost Post-Holiday Sales with Conversion Rate Optimization
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Work Habits & Resources for the Stressed-Out PPC Manager
I don't think I need to remind anyone that having good work habits are important during the stressful holiday season. As online marketers, the holiday season is often the busiest time of the year with promotions, holiday sales, and pressure to close the gap as the fiscal year ends. Meanwhile, the days get shorter and colder and we find ourselves sitting in pitch dark rooms, … [Read more...] about Work Habits & Resources for the Stressed-Out PPC Manager
6 Pro Tips for Managing PPC Client Relationships
Whether living the agency life or working in house, managing the relationship with your client or boss is a critical, but often ignored, skill set that is necessary for success. The fast paced PPC industry forces us to constantly train up on the latest and greatest technology, but stepping back and honing the fundamentals of client relationship management will set you up for a … [Read more...] about 6 Pro Tips for Managing PPC Client Relationships
4 Easy Ways to Bring Diverse Thinking to Your Company
First and foremost, I do not want to belittle the true meaning of diversity and the importance of diversity with this article. This article will define diversity in a broad sense speaking more toward industry knowledge, and it is not to takeaway from other meanings of diversity. Assistant Professor of Sociology, Adia Harvey Wingfield explained in an article from The Atlantic … [Read more...] about 4 Easy Ways to Bring Diverse Thinking to Your Company
Are My YouTube Ad Campaigns Successful?
This post is shared with you from Joe Martinez, Senior Manager, Paid Media & Community at Granular Marketing. Joe ranked in the Top 10 highest rated speakers, voted by attendees, at Hero Conf Los Angeles and is joining our 2018 lineup once more. See him live at Hero Conf Austin, April 16-18. Early Bird tickets have sold out, but we have extended the 40% off rate through … [Read more...] about Are My YouTube Ad Campaigns Successful?
