Snapchat Geofilters have been around for some time now, however, they have only recently become a part of the marketer’s toolkit. I feel like a kid at a candy store! In this post, I’ll detail what Geofilters are, how to create them, why to use them, and share some tips and the results from our first campaign. What is a Geofilter Geofilters are special graphic overlays that … [Read more...] about Snapchat Geofilters: A Valuable Marketing Tool
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Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
The common consensus among the many paid search professionals I speak with is that you need to love digging into data to do this job well. I’ve heard terms such as “data nerd,” “data junkie,” “numbers guru,” and many more. Whatever the classification, the implication is that you should have a love for numbers and crunching the data to most effectively optimize … [Read more...] about Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
Analyzing Facebook Performance Thru Multi Channel Funnels
When judging Facebook performance it’s easy to look at last click (or last non-direct click) data and assume Facebook isn’t performing as well as other platforms. It’s then easy to conclude that you should either reduce the budgets in Facebook or, worse yet, pull out of the platform entirely. Yet, Facebook as a social platform with its rich media ad formats and a vast … [Read more...] about Analyzing Facebook Performance Thru Multi Channel Funnels
4 Simple Tips For Better Client Communication
I’m sure you’ve heard the saying that relationships make the world go around. This statement is no different in regards to PPC. In fact, relationships can make or break a PPC engagement. Communication is the number one thing that can break down relationships in a hurry. Follow these 4 tips and you’ll be communicating like a pro in no time, making your relationships rock … [Read more...] about 4 Simple Tips For Better Client Communication
4 Ways Google Tag Manager Will Help Your PPC
I’m always looking for new ways to save time and better optimize my accounts. There are scripts and third party software tools that work, but how many PPC marketers are using Google Tag Manager? If you haven’t tried it yet, I’m hoping this blog will convince you. Here are four reasons why you need to try it. 1) Less Time Talking To Developers This is not, by any means, a … [Read more...] about 4 Ways Google Tag Manager Will Help Your PPC
The Tale Of 2 Landing Pages: An Ecomm Fable
Testing is an important part of running a successful marketing campaign. Strike that – testing is an integral part of a successful campaign. Assuming anything can lead you to miss entire insights and opportunities for optimization. That’s why you read article after article, watch webinars and speakers, and study up on how to best test your content and targeting. As a lover … [Read more...] about The Tale Of 2 Landing Pages: An Ecomm Fable
Our Learn with Google Classroom Agenda is Set!
PPC Heroes, don't miss the inaugural Learn with Google Classroom at Hero Conf Philadelphia! Join Google experts as they share the latest tactics, tips and tricks to help you get the most out of your paid search campaigns. Check out the expert sessions coming your way from the Pennsylvania Convention Center, April 25-27: Calls: Converting Customers Through Conversation As … [Read more...] about Our Learn with Google Classroom Agenda is Set!
Excel Macros – The Unsung Hero Of PPC
Show me a PPC professional, and I’ll show you an avid Excel user (most of the time). We tend to be wizards at formula writing, concatenating, and calculating cell length. Templates are pretty easy to set up (utilize formulas and simply dump in the data when you’re ready), but this process can get a bit messy depending on what you’re trying to accomplish. Enter the Macro. … [Read more...] about Excel Macros – The Unsung Hero Of PPC
A Sensationalist’s Survival Guide To PPC Marketing
01Editor's Note - Today, we present the second submission in our Hero Conf Guest Blog Post Giveaway. The winner receives a free conference pass to Hero Conf Philadelphia. Today's post is from Gil Hong, PPC Account Manager at SEER Interactive. Let’s just face it, the PPC industry can be a scary place.You have competitors lurking around every ad position, clients/bosses that … [Read more...] about A Sensationalist’s Survival Guide To PPC Marketing
Sidebar Ads – My Conspiracy Theory
The best, and sometimes worst, thing about paid search is that while everything changes…it all stays the same. I’m specifically talking about the ever-dynamic world that is Google AdWords. There are always small tweaks and adjustments, and usually, the wide-sweeping changes are few and far between. The latest and greatest of these changes has been the removal of sidebar … [Read more...] about Sidebar Ads – My Conspiracy Theory
AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
AdWords is clearly moving towards higher automation, even if a fully automatic long-lasting optimization is still to come. It is possible to create accounts which automatically react to competitors’ activities and maintain performance for long times without manual activities. Since I created my first campaign (more than 12 years ago) I have always been striving toward better … [Read more...] about AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
How To Turn A Client Visit Into A Collaborative Success
As account managers, a lot of our time is spent interacting with our clients. After all, part of our job is to keep our clients abreast of what we’re doing and why we’re doing it. For me, most of my client interaction occurs on weekly calls and email updates. While effective, sometimes a face-to-face meeting can really help an account turn from day-to-day management to a … [Read more...] about How To Turn A Client Visit Into A Collaborative Success
