While paid search advertisers have utilized AdWords custom columns for over a year now, a recent announcement by Google will add an additional element of personalization. Custom columns will now support the inclusion of custom built formulas. Custom columns, which grant marketers the ability to segment unique key metrics, have acquired an extra layer of potential … [Read more...] about Build Custom Formulas Within Custom Columns
Search Results for: call to action
The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
You hang up the phone and smile. That prospect you've been reeling in just saw the light. They are ready to jump on board. Congratulations, you just won the account! Your hard work has paid off and you can sit back and... Ok, who am I kidding, now is when the real work begins. Unless you work in-house, it is probably likely that you have worked on a full account setup at … [Read more...] about The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
Use These 2 Excel Tools To Find Your Next Keyword Target
There are many optimizations to be made in the daily life of account management. In Google AdWords and Bing Ads, specifically, you have a wide selection of bid adjustments, budget changes, and settings revisions to choose from. But one of the most significant and potentially impactful is that of the search term report. Your search term report, formerly the Search Query … [Read more...] about Use These 2 Excel Tools To Find Your Next Keyword Target
Project-Based PPC Engagements – The Real Story
I took a moment to sit back this weekend and think about what area of PPC I’m most surprised by as we head into 2016. For the first time in a while, it’s not a particular tactic, engine, etc. In fact, it’s a type of client engagement that started showing up at Hanapin’s doorstep at a much higher rate than usual in Q4 of this last year and isn’t showing any signs of slowing up … [Read more...] about Project-Based PPC Engagements – The Real Story
3 Steps To Guide Your Client Through A Website Redesign
Trends change. And do so at the most inconvenient times. When it comes to your website after you’ve finally hit a sweet spot of performance and usability, here comes a new trend that renders your site outdated. You’ve decided that now it’s time to make a change and redesign your entire site. Whether it’s a few page layouts or updating so that it’s responsive across multiple … [Read more...] about 3 Steps To Guide Your Client Through A Website Redesign
Painless Promotions Management In AdWords
Promotions come and go. They can provide big boosts in sales and interest but short turnarounds and odd hours can make them hectic to manage. Thankfully, there are a few ways you can streamline the process to lessen the burden. Labels Labels make organization easy. They are easy to create, modify and apply to any part of your account. They can also serve as reminders or … [Read more...] about Painless Promotions Management In AdWords
How To Determine Your Next CRO Test – Part 1
Have you ever struggled with determining what your next conversion rate optimization (CRO) test should be? Coming up with landing page tests can be difficult, especially if you have a wide range of pages that can be optimized. Maybe you aren’t sure which page to test, what part of the page to focus on or maybe you have a handful of testing ideas but you aren’t sure which test … [Read more...] about How To Determine Your Next CRO Test – Part 1
New Ad Extensions In Town – Check Out Bing’s Latest
There’s no better time than at the start of a new year to get your PPC accounts in order. One of the biggest things that I do during this time is audit all of my accounts and make sure I’m taking advantage of all features. As you know, in the PPC world it’s easy to miss out on adding new features to your accounts. This year, Bing is going to be high on my priority list, as … [Read more...] about New Ad Extensions In Town – Check Out Bing’s Latest
10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search as many platforms have released a number of updates and new features. For most retailers, a new and exciting change was the ability to have a Black Friday and a Cyber Monday structured data as an ad extension. On the other hand, Bing has also made an array of changes to their advertising platform in 2015, with the … [Read more...] about 10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
It’s Time For PPC To Stop Ignoring Client Management
An Incomplete PPC Cinderella Story There once was a young girl who lived in a quaint Bavarian cottage with her step-mother and two step-sisters. This young girl was a hard-working, kind girl who loved all and hated none. She did much of the hard work that was customarily required in a household, yet, sadly her step-sisters took credit for everything. They would sit in bed all … [Read more...] about It’s Time For PPC To Stop Ignoring Client Management
How To Onboard New Clients In 4 Steps
I spend a ton of time leading the onboarding of new clients. Onboarding new clients can be both exciting and scary at the same time. Adding a new client and the revenue that’s associated with it is always the fun part. However, reality sets in pretty quickly. Questions like: Who's going to manage the account? How complex is the client's business? Is PPC meeting … [Read more...] about How To Onboard New Clients In 4 Steps
Meeting User Expectations: The Good, The Bad & The Ugly
For those of you who missed our flash webinar a couple of months ago, today’s post will focus on meeting user expectations. As CRO manager, one of my main focuses is making sure users aren’t left confused or wondering where they are when they land on a page. We’ll look at a handful of examples today and discuss how the user expectations are or are not met. To do so, we’ll be … [Read more...] about Meeting User Expectations: The Good, The Bad & The Ugly
