In the world of digital marketing, you may have heard about SA360/DV360 and have at least a basic understanding of the tools. Though, one of the biggest questions advertisers or clients have when onboarding a new tool is how it will impact their business and is it worth the investment? As a reminder, SA360 & DV360 are part of the Google Marketing Platform stack … [Read more...] about Creating Impactful Marketing With SA360 & DV360
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Real-Time Bidding and How it is Transforming Digital Marketing
Real-time bidding (RTB) has been gaining traction as programmatic advertising gains momentum. In fact, most ad tech platforms today have enabled RTB. It is, therefore, important that digital marketers understand what it is and how they can use it to improve their marketing endeavors. To understand RTB, let’s start with exploring the first-generation exchange model. In this … [Read more...] about Real-Time Bidding and How it is Transforming Digital Marketing
LinkedIn Dynamic Ads for B2B
Have you ever scrolled through a social media platform and noticed a lot of the ads are very similar and look repetitive? If so, you’re not the only one. Chances are, your target audience feels the same way. There are tons of B2B marketers leveraging LinkedIn advertising to spread brand awareness and drive lead generation. With competition at an all-time high, it is most likely … [Read more...] about LinkedIn Dynamic Ads for B2B
5 Tips To Running A Successful Google Ads Campaign This Black Friday
Autumn is well and truly here! The days are getting shorter, the wind is colder and Black Friday will soon be upon us. Over the years, Black Friday has become an increasingly important event for retailers and marketers alike. For PPC marketers, this means higher budgets, higher targets, and higher returns. But with this increase in performance comes competition - So how do you … [Read more...] about 5 Tips To Running A Successful Google Ads Campaign This Black Friday
8 Types of Google Ads Extensions For Higher CTR
Google Ads extensions help advertisers show more useful information in their paid ads and increase SERP real estate, leading to an increase in CTR. Think about phone numbers, addresses, additional links to pages, and much more. Using appropriate ad extensions will boost the CTR which leads to a higher Quality Score. This means your CPC will go down, and your ads can get more … [Read more...] about 8 Types of Google Ads Extensions For Higher CTR
From Beginner to Beginner: How to Best Manage your Marketing Budget
As someone who is soon going to be handed an account to lead for the first time in their digital marketing career, one of the things that must feel the most universally daunting is handling the budget that comes with it. Of course, it’s important to be able to maximize the marketing potential for any account but, how can one use the data provided overtime to figure out where to … [Read more...] about From Beginner to Beginner: How to Best Manage your Marketing Budget
How to Decide Where to Invest in Paid ECommerce Ads: 4 Questions to Ask
Source: Unsplash Having money invested in the right activities is one of the biggest concerns eCommerce business owners have. The problem is that there are so many potential investment points available. How do you choose the right one? To help you find an answer, this post will look at five questions most eCommerce shops should answer to understand past purchasing … [Read more...] about How to Decide Where to Invest in Paid ECommerce Ads: 4 Questions to Ask
12 Important PPC Trends To Watch In 2021
Technology is getting advanced day by day, hence making it necessary for brands to function according to the new trends. By understanding these new PPC trends, brands and marketers can stay ahead of the competition and provide better ROI. Otherwise, businesses will fall behind those who invested the time and resources to keep up with the latest trends. Brands and marketers … [Read more...] about 12 Important PPC Trends To Watch In 2021
Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over. The platform reaches 59% of the world’s population, and is the third most-visited website in the world. As such, it can certainly be leveraged for brand growth in a number of ways: paid advertising being one of the most lucrative ones. Let’s … [Read more...] about Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
How to Enhance Your PPC System with Artificial Intelligence
It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for marketers. Experts predict that AI and machine learning will generate up to $2.6 trillion in value by solving problems associated with sales and marketing over the next three … [Read more...] about How to Enhance Your PPC System with Artificial Intelligence
Facebook Dynamic Ads: Your Complete Guide
Facebook is an important sales and marketing channel for marketers. Facebook enables companies to reach potential paying customers and generate better results. But finding that extra edge that keeps your company ahead of the rest of the field isn’t always easy. That’s where Facebook Dynamic Ads comes in. Facebook Dynamic Ads allows companies to deliver more relevant, … [Read more...] about Facebook Dynamic Ads: Your Complete Guide
The New AI Tools On the Scene in Digital Marketing
Artificial intelligence, or AI, is revolutionizing the digital marketing world from advertising, to content creation, to SEO, and more. It has been named the biggest marketing activity, projected to make the largest impact on business. Gone are the days when an actual human would have to sit down and handle the hundreds of minor tasks that need attention when running a … [Read more...] about The New AI Tools On the Scene in Digital Marketing
