As the New Year approaches, everyone loves to talk about what they are going to do differently, things they want to try, and new habits they want to have. This is what I call; Resolution Vomit. What people don’t talk about as much are the things you shouldn’t be doing as the new year starts, so today I am going to cover some common PPC mistakes you will want to avoid making. … [Read more...] about 2020 PPC Un-Resolutions: What Not to Do in the New Year
Search Results for: conversion rate
AI For PPC Is Only Useful If You Use External Tools
Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. This was a topic that we ran with when we wrote for Search Engine Land. But generally, saying that AI is essential is only half the story. When it comes to managing your PPC campaigns, you don’t just need AI. You need the best tools and strategies that are available. You can’t … [Read more...] about AI For PPC Is Only Useful If You Use External Tools
PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall for those conversations would be an informative experience! We want to bring some of those fascinating conversations to PPC Hero for our readers. In this video, Hanapin's Dani Gonzales and John Williams discuss the … [Read more...] about PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
Bridging the Online-Offline Gap with Facebook Offline Events
We all know Facebook campaigns with Conversion objectives. The idea is to define a standard or custom event tracked by Pixel as a conversion action so Facebook Algorithm can optimize the ad delivery by showing ads to users who are more likely to complete that action. This can be visits to a “thank you” page, e-book download confirmation or in more complex cases we get to set a … [Read more...] about Bridging the Online-Offline Gap with Facebook Offline Events
November Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads conversion reporting issues and fix Details: Conversion reporting was impacted between 11-9-19 through 11-20-19. During that time, a bug caused Google Ads Search and Shopping campaigns to be overreported for those using non-last click attribution models. At this time, the … [Read more...] about November Updates to Paid Advertising Platforms
The Definitive Search Campaign QA Checklist
If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a checklist for my checklists. There’s something very satisfying about ticking off all of the boxes and knowing you’ve covered all your bases. If you can’t already tell, we here at Hanapin love a good checklist. We also love a well-built search campaign. So here to give you the … [Read more...] about The Definitive Search Campaign QA Checklist
Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
Have you found yourself scrambling during a client meeting? Dealing with an unexpected performance question or new promotion that the client has sprung on your team last minute? Or perhaps participating in an old-fashioned game of conference line awkwardness? Meetings should feel productive and move your team forward together. Meetings should never be draining or distracting … [Read more...] about Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
Freelance Advertisers Need Parental Coverage Too
"Love your family. Spend time, be kind and serve one another. Make no room for regrets. Tomorrow is not promised and today is short." -unknown AKvertise, Inc. is an advertising agency that has recently launched a non-traditional service offering parental coverage for freelance advertisers and small agencies that need temporary coverage while spending time with their … [Read more...] about Freelance Advertisers Need Parental Coverage Too
How to Pivot Paid Search Data in Excel
Learning how to use Pivot tables in your PPC reporting helps you find insights in a quick and easy manner. I create Pivot tables to look at how our campaigns are performing across different marketing platforms for brand, non-brand, and specific client goals. Let’s dive into how you can feel confident with your data and start pivoting your way into data analysis. The … [Read more...] about How to Pivot Paid Search Data in Excel
Listen, All Marketers Should Be Considering Podcast Ads
According to this year's State of PPC, Podcast ads are a big opportunity for marketers; while over 50% of the U.S. population is listening to podcasts, only 4% of marketers are advertising in the channel. The average performance marketer is going to hesitate to jump into podcast advertising due to conversion attribution limits, relative to Google or Facebook ads. However, … [Read more...] about Listen, All Marketers Should Be Considering Podcast Ads
October Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google rolls out conversions by time reporting Details: Reporting can now be viewed based on the date in which the measured action took place. Impact: Previously, Google Ads prescribed the conversion action to the date of the click. Much like Google Analytics, this update allows an … [Read more...] about October Updates to Paid Advertising Platforms
How to Grow a Startup With Paid Search on a Low Budget
If you want your startup business to succeed, you can’t wait for your SEO marketing strategies to bring in your desired traffic. Time is of the essence. Fortunately, you have a tool like the PPC to give your startup a kick start. With the right PPC advertising campaign, you can increase the organic traffic of your website. Your startup business needs solid proof of concept. … [Read more...] about How to Grow a Startup With Paid Search on a Low Budget
