One of Google’s most recent YouTube expansions is YouTube for Action. YouTube for Action allows you to reach your audiences using intent signals on YouTube. And now, you can drive conversions with new ad formats optimized for action, like Lead Form Ads. YouTube Lead Form Ads drive leads via in-line form submissions, meaning the user no longer has to navigate off of YouTube in order to complete a form fill.
In this new lesson on Hero Academy, Google Agency Account Strategist Imani Parker, does a step-by-step breakdown on how to get YouTube Lead Form Ads set-up and the things and settings you need to be aware of when you are implementing this new format.
Hero Academy features short and basic how-tos on paid advertising in a variety of platforms. The topics range from the basics of Google, Facebook, and Microsoft ads to creating a pivot table in Excel to learning how to set up an ad campaign in Amazon DSP.
Hero Academy is FREE to all marketers. Once you sign-up, you’ll have access to all 25+ videos currently in the Academy and all the new ones added thereafter.