The full scale integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some of which are forced updates). When they work, these tools drive major increases in productivity … [Read more...] about Target CPA Bidding: Avoiding Over-Delivery
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The Definitive Programmatic Guide for PPC Managers
Written by Hanapin Marketing Programmatic Advertising is a sector of paid media that is growing rapidly and shows no signs of slowing down. According to eMarketer, in 2020, the US programmatic digital display ad spend is expected to grow 20.1%, to $68.97Bn. That’s 86.3% of total digital display spend. The way in which brands and advertisers reach the masses is changing, … [Read more...] about The Definitive Programmatic Guide for PPC Managers
Guide to Facebook Advertising: Beginner Edition
Written by The Hanapin Marketing Team In this guide, we’ll go over the basics of Facebook Ads Manager. After you launch a few campaigns, you’ll quickly see how much insight into your audience Facebook provides to optimize your account. In this guide, we will cover: Ads Manager InterfaceAccount Organization (Campaigns, Ad Sets, Ads)Campaign ObjectivesAd Set … [Read more...] about Guide to Facebook Advertising: Beginner Edition
July Updates to Paid Advertising Platforms
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled Details: This update is clearly in response to feedback Google has received from those of us utilizing the Editor. The key … [Read more...] about July Updates to Paid Advertising Platforms
How to Exclude Mobile Apps in Google Ads
In a previous article, I discussed how to target and exclude mobile apps in Google Ads Display. This initial approached seemed to work, but then the mobile app spend began to increase sharply for several accounts. Honestly, my opinion about mobile app traffic has not improved. Mobile app traffic may have low CPCs, but the costs add up quickly with few tangible results. In fact, … [Read more...] about How to Exclude Mobile Apps in Google Ads
Actionable Takeaways on Amazon Ads, Pinterest, CRO and More
Become a better digital marketer with real-world advice, PPC best practices, and a healthy to-do list after leaving Hero Conf London, 21-22 October at etc.venues St. Paul's. This year's program is well on it's way to becoming our largest UK event yet, and there is no better time than now to convince your boss to attend. Leave Hero Conf knowing your training spent with us was … [Read more...] about Actionable Takeaways on Amazon Ads, Pinterest, CRO and More
Advertising Platforms for Podcasts
I’m back to talk about podcast advertising! In my last blog post I talked about some learnings I gained while running paid ads for podcasts. This time I’ll be discussing in detail different platforms and a couple of their positives and negatives. Google Ads Early on, one of the first platforms we tested was Google Ads and it continues to be one of our top performers. An … [Read more...] about Advertising Platforms for Podcasts
3 FAQs about Midwest Digital Marketing Day
1. What is Midwest Digital Marketing Day? A free, virtual event for all digital marketers, hosted in the heartland Three actionable webinar sessions led by PPC Pros Slack discussions to deepen learnings A networking event Opportunity to participate in a mentor/mentee program Exclusive content and discounts for registrants only 2. What are the webinar sessions … [Read more...] about 3 FAQs about Midwest Digital Marketing Day
#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write Hamilton in a day, or even a year. In fact, more than a decade after Miranda first picked up the biography by Ron Chernow and years after its Broadway opening, the Hamilton story continues through Hamildrops, six professional … [Read more...] about #Ham4PPC: A Tribute to Digital Marketing
Stranger Things for Digital Marketing
“The Battle of Starcourt” : Stranger Things for Digital Season three of Stranger Things released last week and I spent my weekend watching it. (Don’t worry, this post doesn’t contain any spoilers. Read with ease). Episode eight (and much of the previous episodes too) took place in the new, groovy Hawkin’s mall, Starcourt, where the cast battled the frightening Mind Flayer, … [Read more...] about Stranger Things for Digital Marketing
New Client New Industry? Where to Begin
Agencies gain and lose clients all the time. Churn is a natural part of the business and as volatile as the weather. So you just received a new client in an industry that you are unfamiliar with. Where do you begin? How do you prepare for those initial conversations? How do you begin to sound like a subject matter expert? This blog post will provide initial strategies and … [Read more...] about New Client New Industry? Where to Begin
Early June Updates to Paid Advertising Platforms
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a campaign to specific conversions was not possible. Impact: Advertisers will not need to create multiple … [Read more...] about Early June Updates to Paid Advertising Platforms
