I’m back to talk about podcast advertising! In my last blog post I talked about some learnings I gained while running paid ads for podcasts. This time I’ll be discussing in detail different platforms and a couple of their positives and negatives. Google Ads Early on, one of the first platforms we tested was Google Ads and it continues to be one of our top performers. An … [Read more...] about Advertising Platforms for Podcasts
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3 FAQs about Midwest Digital Marketing Day
1. What is Midwest Digital Marketing Day? A free, virtual event for all digital marketers, hosted in the heartland Three actionable webinar sessions led by PPC Pros Slack discussions to deepen learnings A networking event Opportunity to participate in a mentor/mentee program Exclusive content and discounts for registrants only 2. What are the webinar sessions … [Read more...] about 3 FAQs about Midwest Digital Marketing Day
#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write Hamilton in a day, or even a year. In fact, more than a decade after Miranda first picked up the biography by Ron Chernow and years after its Broadway opening, the Hamilton story continues through Hamildrops, six professional … [Read more...] about #Ham4PPC: A Tribute to Digital Marketing
Stranger Things for Digital Marketing
“The Battle of Starcourt” : Stranger Things for Digital Season three of Stranger Things released last week and I spent my weekend watching it. (Don’t worry, this post doesn’t contain any spoilers. Read with ease). Episode eight (and much of the previous episodes too) took place in the new, groovy Hawkin’s mall, Starcourt, where the cast battled the frightening Mind Flayer, … [Read more...] about Stranger Things for Digital Marketing
New Client New Industry? Where to Begin
Agencies gain and lose clients all the time. Churn is a natural part of the business and as volatile as the weather. So you just received a new client in an industry that you are unfamiliar with. Where do you begin? How do you prepare for those initial conversations? How do you begin to sound like a subject matter expert? This blog post will provide initial strategies and … [Read more...] about New Client New Industry? Where to Begin
Early June Updates to Paid Advertising Platforms
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a campaign to specific conversions was not possible. Impact: Advertisers will not need to create multiple … [Read more...] about Early June Updates to Paid Advertising Platforms
YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
Hello PPC nerds & nerdettes! In this post, I will be talking about YouTube strategy, but more specifically, I will be talking about turning prospects into customers with TrueView for Action Lead Form Ads. I’ll cover what you need to know about YouTube Lead Form Ads before you start putting forth time and energy into an endeavor such as this. Before I begin, if you’re … [Read more...] about YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
Making Ends Meet: Combining Lead Data for Closed Loop PPC Reporting
When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. When we focus on generating leads, we often say (hopefully), “Look! I have increased your leads 20% YoY!”. But what is happening to those leads? Last fall I tested Lead Form Ads for … [Read more...] about Making Ends Meet: Combining Lead Data for Closed Loop PPC Reporting
The Top 25 Most Influential Experts of 2019
It's that time of year again! The time to release our newest edition of the Top 25 and honor some of the hardest workers in our tight-knit PPC community. There is a complex formula that goes into calculating what makes someone truly influential in our industry. You can read more about the methodology on how we arrived at the rankings below the infographic. The scores took into … [Read more...] about The Top 25 Most Influential Experts of 2019
3 PPC Techniques to Strengthen your Brand
Branded campaigns can help increase awareness to your product and services and capture the demand generated by your upper funnel campaigns. Through the process of Brand Building, you can help strengthen your brand and enhance the performance of your campaign. If you’re not sold on the idea of paying for your branded terms, read what happened when one of our clients paused their … [Read more...] about 3 PPC Techniques to Strengthen your Brand
The Case For Time Flexible PPC Budgets
"Just wanted to let you know your campaign has a limited budget. You're hitting your goals so might as well raise it!" I'm guessing I'm not the only one who hears this from platform reps, account executives, and sales associates. In a perfect world, every client has an unlimited budget restricted only by the maximum scale at which ROI remains positive. In the real world, that … [Read more...] about The Case For Time Flexible PPC Budgets
Guide To Google Ads Performance Planner
On May 13, Google Ads announced a new tool in the UI called Performance Planner. The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with caution. What Does Performance Planner … [Read more...] about Guide To Google Ads Performance Planner
