Crafting a smart and effective PPC campaign can be a vital ingredient to a successful student enrollment strategy. It can help you reach areas you’ve been wanting to break into, geo-target personalized messages to specific campuses if you have multiple locations, and strategically remarket to those students that may have landed on your site but haven’t converted yet. In … [Read more...] about The [FUN]damental Guide to PPC for Education Marketers
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Using Supermetrics To Report PPC Projected Lag Revenue
Do you ever wonder why your Analytics revenue for the month is higher than your AdWords revenue during the same time period? Wouldn't AdWords be more likely to give itself credit? What is more than likely occurring in this situation is that Analytics is attributing revenue to the current month from clicks that occurred last month, while AdWords attributes that revenue back to … [Read more...] about Using Supermetrics To Report PPC Projected Lag Revenue
Fight Click Fraud In Your Bing Ads Lead Gen Accounts
Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there are a couple tactics that can be deployed to find … [Read more...] about Fight Click Fraud In Your Bing Ads Lead Gen Accounts
Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce attributes: Healthcare. The Complexity Of Healthcare … [Read more...] about Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
Navigating Location Based Bid Adjustments In Bing
Are you interested in further building out your bidding strategy? If you serve ads across the country or the world this new Bing Ads tool could help. If you visit the Opportunities tab in Bing you will see new suggestions for your location bid adjustments. These new suggestions are based on how your campaigns are performing in different locations. Let’s look a little further … [Read more...] about Navigating Location Based Bid Adjustments In Bing
5 Steps To Master Facebook Projections NOT Predictions
“Tell me how much I should spend in Facebook and what results I can expect.” This sentence is one we hear frequently from our clients. I used to cringe every time I heard this sentence. When I would hear it the over-analytical side of me would take over and freak-out because A.) I knew the volatility of Facebook’s ever-changing platform, varying audiences, and fewer metrics … [Read more...] about 5 Steps To Master Facebook Projections NOT Predictions
Why PPC Clicks And PPC Sessions Never Match
If your goal is to maximize revenue, generate higher lead volume, or simply improve your brand exposure, it can be confusing when your data appears to have discrepancies. Google Analytics is a beast on its own without trying to make sense of why there are differences in data points. There have been many occasions where the data does not line up in Analytics. Sometimes it is … [Read more...] about Why PPC Clicks And PPC Sessions Never Match
The 7 Things You Wish You’d Known About Facebook
We’ve all been there before - the first time you try a new advertising platform. While there are general consistencies you can prepare for using past experience, there are always learning curves to any new channel. Facebook hosts over 1.87 billion monthly active users as of 2017. No one is arguing that Facebook is a legitimate social media platform, or even that advertising … [Read more...] about The 7 Things You Wish You’d Known About Facebook
Capture User Attention On The SERP And Hold It On The Landing Page
It’s all about attention folks. On a Google SERP, we’re trying to pull in a user by using the words they’ve used and are scanning for along with various other tactics. On Facebook, we’re trying to hook our users into an action while they sit in a mindless browsing mentality. The underlying and crucial principle here is attention. If you can’t catch a user’s attention, … [Read more...] about Capture User Attention On The SERP And Hold It On The Landing Page
How to Scale Facebook Ads with Automation
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sahil Jain will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Facebook, and its extended network, provides incredible reach for marketers to find, engage with, and … [Read more...] about How to Scale Facebook Ads with Automation
3 Ways Facebook Automation Can Help You Manage Ads
Automation. It’s being discussed everywhere from self-driving cars to Bing’s Associate Account Manager in a Box. While some fear it and others welcome it, it’s already been around us in the digital marketing space for a while. If you’ve created automated PPC reports, used automated bidding rules, or ever relied on things like targeted CPA, you’ve been utilizing pieces of … [Read more...] about 3 Ways Facebook Automation Can Help You Manage Ads
2017: The Year You Launch Your Video Ads
I was reading an article recently about Generation Xers and how they consume content on YouTube and how to best engage with this coveted consumer cohort. The article noted that Gen Xers, who were born between mid-1960 and late 1970s, are predominantly using YouTube for trips down memory lane, for news content and for DIY videos. I am a Gen Xer and I agree with this theory, but … [Read more...] about 2017: The Year You Launch Your Video Ads
