The [FUN]damental Guide to PPC for Education Marketers

Crafting a smart and effective PPC campaign can be a vital ingredient to a successful student
enrollment strategy. It can help you reach areas you’ve been wanting to break into, geo-target
personalized messages to specific campuses if you have multiple locations, and strategically
remarket to those students that may have landed on your site but haven’t converted yet.


In this guide, you’ll find all of our greatest Education pieces, all rolled into ONE download! Need help with the Google Display Network? We got you. Just need some general tips about how to succeed in the education industry? Yuuup, that’s in there. Want to take your ad copy to the next level? Look no further.


You’ll learn expert tips about:


  • How to use the Google Display Network to your full advantage
  • Tips to improve your ad copy and increase conversions
  • What reports you need to be using in your marketing strategy
  • How you can increase your conversions by 425% with ad customizers



Get the guide


Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.