The [FUN]damental Guide to PPC for Education Marketers

Crafting a smart and effective PPC campaign can be a vital ingredient to a successful student
enrollment strategy. It can help you reach areas you’ve been wanting to break into, geo-target
personalized messages to specific campuses if you have multiple locations, and strategically
remarket to those students that may have landed on your site but haven’t converted yet.

In this guide, you’ll find all of our greatest Education pieces, all rolled into ONE download! Need help with the Google Display Network? We got you. Just need some general tips about how to succeed in the education industry? Yuuup, that’s in there. Want to take your ad copy to the next level? Look no further.

You’ll learn expert tips about:

  • How to use the Google Display Network to your full advantage
  • Tips to improve your ad copy and increase conversions
  • What reports you need to be using in your marketing strategy
  • How you can increase your conversions by 425% with ad customizers

Get the guide

The Future of Ad Copy in an AI World

In this webinar, AdFury’s Christopher Hoover and Hanapin’s Lauren Rosner will discuss the hot topic of AI and what the future could look like when automation becomes more and more popular in our industry – the good, the bad, and the challenging.

Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.

Amazon Launches Seller Central Sponsored Products Dashboard

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.