Over the years, mobile traffic has continued to increase, which has made it increasingly difficult to track customers as they cross over from one device to another. The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the … [Read more...] about Coming Soon – New Cross-Device Reports And Benchmarks
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Adwords Event Recap: Device-Specific Bid Adjustments
On Tuesday, August 9, Google invited users to an on-air hangout centered around new device-specific bid adjustments. For those who missed this broadcast from Product Expert Sally Chung and Product Manager Leo Sei, you can watch it here and check out PPC Hero’s recap and reactions below. Hangout On Air Device-specific bid adjustments, first announced on July 26, 2016, now … [Read more...] about Adwords Event Recap: Device-Specific Bid Adjustments
3 Tips For Better Mobile Advertising On Bing Ads
Most advertisers focus their mobile efforts in Google AdWords. It has been shown that Google brings in a younger crowd that is generally more tech friendly than Bing users. Nearly 40% of Bing's audience is between the ages of 35-54. But nearly three-quarters of adults use smartphones and spend an average of 108 minutes each day on them. How do we successfully capture … [Read more...] about 3 Tips For Better Mobile Advertising On Bing Ads
Can You Be Squeezing More Out Of Your Brand Campaign?
One of the first lessons you are taught as a PPC professional is to separate your brand and non-brand keyword campaigns. Not only will your ad be more relevant to searchers, but your cost-per-click (CPC) will most likely be lower because the keywords have high quality scores. Additionally, if users are searching for your brand, they are more likely to convert. However, creating … [Read more...] about Can You Be Squeezing More Out Of Your Brand Campaign?
Be In The Know About Upcoming Improvements To AdWords Automated Bidding
Last week, Google announced Smart Bidding for AdWords and DoubleClick Search as the new name for automated bidding. Smart Bidding is considered auction-time bidding since bids are decided on an auction by auction basis. If you are using any of the bidding strategies listed below, you are already taking advantage of Smart Bidding. Target CPA Target ROAS Enhanced … [Read more...] about Be In The Know About Upcoming Improvements To AdWords Automated Bidding
How Should You Use Display Advertising?
Working at an agency, we hear similar questions from clients on a regular basis, especially those who are new to PPC and the paid advertising world. One question we hear often is “How do your other clients use Display Advertising?” and is usually followed by “What kind of results can we expect?” Display advertising is the closest thing to traditional advertising online. … [Read more...] about How Should You Use Display Advertising?
Bidding Farewell to Adwords Converted Clicks: Don’t Panic
The PPC world was recently informed by Google that the “Converted Clicks” metric in AdWords will soon be retired within the platform. In its stead will remain the now-customizable “Conversions” metric, which is generally capable of delivering the same information after a few minor adjustments. Although the platform change should have little to no negative impact for members … [Read more...] about Bidding Farewell to Adwords Converted Clicks: Don’t Panic
Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing represents the low hanging fruit of the digital marketing world. This cliche or some analogous iteration is parroted throughout the paid search community to no end. It's a safe assumption that this mentality has either been repeated or embraced by nearly every account manager, myself included. And while the frequency becomes repetitive, its prevalence is well … [Read more...] about Leveraging Analytics For Remarketing: Picking The Ripest Fruit
How To Analyze Time-Of-Day Performance For Luxury Products
Time of day analysis and bid adjustments are not new in the PPC world. However, the importance of ad schedules varies across industries, services, and products. For ecommerce companies that sell luxury goods, ad schedules are more crucial. Why? Online shoppers still want to talk to a salesperson when making a relatively expensive purchase. They want to double check the … [Read more...] about How To Analyze Time-Of-Day Performance For Luxury Products
One Week Left to Save 25% at Hero Conf London!
Don't Miss Discounted London Tickets You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out. We've sold over 50% of our seats and Early Bird rates expire at midnight BST on 29 July. Act now to ensure your seat at London's Only All-PPC Event, before it's too late. The Return … [Read more...] about One Week Left to Save 25% at Hero Conf London!
Mobile Price Extensions Rolling Out In AdWords
Google seems to be celebrating an unofficial “Christmas in July” this year. On Monday, the official AdWords blog announced another new addition to the mobile marketer’s tool chest: the long-awaited price extensions! As more and more users turn to mobile for research and purchase decision help, the need to qualify clicks grows ever more significant. Google’s new price extensions … [Read more...] about Mobile Price Extensions Rolling Out In AdWords
The 2016 Top 25 Most Influential PPC Experts
The time has come again Heroes! After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community. We also included the Top Rising … [Read more...] about The 2016 Top 25 Most Influential PPC Experts
