Every PPC hero worth their salt knows that attribution and tracking represents the backbone of optimization. In the absence of accurate data, paid search advertisers are practically left flying blind. While a large portion of businesses are already tracking conversions, Smarts Goals powered by Google Analytics helps identify high quality traffic and optimizes for those visits … [Read more...] about Implement Smart Goals Via Google Analytics
Search Results for: conversion rate
Flash Series: Practical A/B Testing Statistics – 5 Tips to Help You Get Reliable Data
More about this 20-Minute Webinar “How do I know when I can stop my test?” This is one of the most common questions asked by marketers learning about split testing. In this practical webinar, Michael Aagaard, Senior Conversion Optimizer at Unbounce, will help you answer that question by giving you 5 actionable tips that will help you run cleaner tests with more reliable … [Read more...] about Flash Series: Practical A/B Testing Statistics – 5 Tips to Help You Get Reliable Data
Smart Keyword Mining And Growth Is Still Important
Strong campaigns start with a solid foundation of keywords. In order to build the right set of keywords you need to work with your client. If you can gain a fundamental understanding of consumer search behavior you will set the stage for growing the keywords in the account. Most searchers perform multiple if not 10 or more searches prior to conversion. How the consumer … [Read more...] about Smart Keyword Mining And Growth Is Still Important
Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
My Google rep recently shared a study with me that stated people spend an average of 5 hours per day online and visit over 10 different sources before converting. For instance, potential customers in my PPC accounts are spending ever-increasing amounts of time on social media platforms such as Facebook and Twitter and review sites like Yelp. They’re researching and discussing … [Read more...] about Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
Creating Better Client Facing Reports With Excel
One of the most effective ways to relay information to your client is via Excel. The plus side is that it’s easy to pull data from most PPC platforms into Excel. The negative side is that it’s not so easy to make this data easy to digest. By taking the time to create a template that you can plug data into, you can save precious time that you can spend on analysis and … [Read more...] about Creating Better Client Facing Reports With Excel
How To Fix Lead Quality Problems
Remember the first time you received an email in your inbox that a user filled out the form on your landing page? Suddenly, your PPC campaign was actually working. After all the prep work, the stress and hassle of setup you were actually getting leads from real live people. It was time to start making some sales! Or was it? With every follow up sales call the lead had … [Read more...] about How To Fix Lead Quality Problems
Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords. Despite Black Friday and Cyber Monday driving large amounts of traffic, Google says, “mobile will make every day a shopping day.” Retailers will need to be able to adjust budgets and campaigns quickly, so AdWords has released new tools that will … [Read more...] about Google Releases New Tools In Time For the Holiday Season
Your Guide To Setting Up Gmail Ads
For a newer article on this topic visit: Gmail Ads Made Easy: The Perfect Guide To Getting Started According to Google, based on the current growth since 2014, 96% of adults use email and 56% of these users use Gmail as their provider. Within the Google Display Network (GDN), you can use Gmail Ads (formally known as Gmail Sponsored Promotions) to reach targeted … [Read more...] about Your Guide To Setting Up Gmail Ads
Are Your Match Types Functioning The Way You Think They Are?
We all know that in AdWords there are three main match types: broad, phrase, and exact. Broad can be further narrowed down to regular broad match and modified broad – signified by “+” markers. When we analyze our accounts we often look at match type performance and search query reports, but one thing is often overlooked - queries can “exact match” to broad match keywords. What … [Read more...] about Are Your Match Types Functioning The Way You Think They Are?
Easy Ways To Measure The Value Of Branded Campaigns
Pay-per-click brand campaigns have many benefits for advertisers. The messaging can be controlled and they also provide a great way to increase customer engagement. Brand campaigns can be rolled out on a strategic schedule driving to interactive landing pages that tell a story and persuade audiences. These purchase decisions also tend to be more emotional vs. rational for … [Read more...] about Easy Ways To Measure The Value Of Branded Campaigns
PPC Account Audit Survival Guide: Part 2
In our previous article, we discussed ways you can audit account performance. In this article, we are going to discuss additional auditing options for campaigns, ad groups, and keywords. Campaigns All Settings At the campaign level, there are other settings you might want to be aware of in case a previous manager had settings that might not be aligned with the account’s … [Read more...] about PPC Account Audit Survival Guide: Part 2
Your Resource Guide To Learning PPC
Last week a friend asked me, "Outside of hands-on experience, where are the best places to learn PPC on the Internet ." This got me thinking about something Seth Godin said, "We're not going to outgrow our need for information." We live in a time where there's so much information freely shared across the web. Some of it is good and some of it is crap. Either way we're … [Read more...] about Your Resource Guide To Learning PPC
