For a newer article on this topic visit: Gmail Ads Made Easy: The Perfect Guide To Getting Started According to Google, based on the current growth since 2014, 96% of adults use email and 56% of these users use Gmail as their provider. Within the Google Display Network (GDN), you can use Gmail Ads (formally known as Gmail Sponsored Promotions) to reach targeted … [Read more...] about Your Guide To Setting Up Gmail Ads
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Are Your Match Types Functioning The Way You Think They Are?
We all know that in AdWords there are three main match types: broad, phrase, and exact. Broad can be further narrowed down to regular broad match and modified broad – signified by “+” markers. When we analyze our accounts we often look at match type performance and search query reports, but one thing is often overlooked - queries can “exact match” to broad match keywords. What … [Read more...] about Are Your Match Types Functioning The Way You Think They Are?
Easy Ways To Measure The Value Of Branded Campaigns
Pay-per-click brand campaigns have many benefits for advertisers. The messaging can be controlled and they also provide a great way to increase customer engagement. Brand campaigns can be rolled out on a strategic schedule driving to interactive landing pages that tell a story and persuade audiences. These purchase decisions also tend to be more emotional vs. rational for … [Read more...] about Easy Ways To Measure The Value Of Branded Campaigns
PPC Account Audit Survival Guide: Part 2
In our previous article, we discussed ways you can audit account performance. In this article, we are going to discuss additional auditing options for campaigns, ad groups, and keywords. Campaigns All Settings At the campaign level, there are other settings you might want to be aware of in case a previous manager had settings that might not be aligned with the account’s … [Read more...] about PPC Account Audit Survival Guide: Part 2
Your Resource Guide To Learning PPC
Last week a friend asked me, "Outside of hands-on experience, where are the best places to learn PPC on the Internet ." This got me thinking about something Seth Godin said, "We're not going to outgrow our need for information." We live in a time where there's so much information freely shared across the web. Some of it is good and some of it is crap. Either way we're … [Read more...] about Your Resource Guide To Learning PPC
How Programmatic Display Can Give Your Clients The Boost They Need
At this point in the ever-changing digital marketing world, most of us have either worked on programmatic display campaigns for our company and/or clients or have at least heard about how programmatic is a strong marketing channel. To understand the power of programmatic, you must first educate yourself on the various targeting options and “data sources” provided by the … [Read more...] about How Programmatic Display Can Give Your Clients The Boost They Need
[New Guide!] The Complete Guide to PPC Hero’s Creative Ad Testing Cycle
Generating compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and acquiring more revenue. The Creative Testing Cycle is a unique, formalized ad testing process that Hanapin Marketing has developed and instituted for our clients. The objective is to continuously rotate and test ad copy to … [Read more...] about [New Guide!] The Complete Guide to PPC Hero’s Creative Ad Testing Cycle
PPC Account Audit Survival Guide: Part 1
There are many reasons why you might want to perform a PPC account audit. You could be taking over an account from another agency, previous manager, or colleague or perhaps you just want to make sure your account set-up is optimal for your company goals. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface. Over the years Google … [Read more...] about PPC Account Audit Survival Guide: Part 1
Workflow and Campaign Performance Are High Priorities In New Bing Updates
Bing Ads recently announced a number of improvements to Universal Event Tracking (UET), the fairly new conversion and goal tracking, that will also soon power retargeting on search. If you haven’t yet implemented UET, there is now a simplified workflow and documentation that will make it easier to get started and understand how it works. Likewise, if you are still using … [Read more...] about Workflow and Campaign Performance Are High Priorities In New Bing Updates
Confronting Prospects Prior to the Agreement
Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs. You’ll ask all the basic questions about their experience in the industry, what issues they currently face and where they’d like to take things from here. They’ll ask you about the … [Read more...] about Confronting Prospects Prior to the Agreement
How Pay Per Click Advertising Helps Level The Playing Field For SMBs
The beauty of pay per click advertising is that it isn’t dependent on who has the most money to spend or who has the most clout. If that were the case, small businesses wouldn’t bother with this method of attracting new customers because they simply wouldn’t be able to keep up with the big budgets of their larger competitors. Instead, small to medium businesses (SMBs) have the … [Read more...] about How Pay Per Click Advertising Helps Level The Playing Field For SMBs
[New Toolkit!] The Fundamental Toolkit to Call-Only Campaigns
Get the fundamentals you need to set up and optimize successful call-only campaigns! In 2014, mobile marketing generated more than 17 billion ad dollars, according to eMarketer. With the rise of mobile search, consumer behavior has changed. Not only should you understand the new mobile consumer, you should be revising old practices and breathing new life into your mobile search … [Read more...] about [New Toolkit!] The Fundamental Toolkit to Call-Only Campaigns
