How old are your Facebook campaigns? I have a Facebook account that has just recently turned three years old. Over its first three years, creative has been updated, ad testing concluded, and new ad types added, but the account structure has been left alone. However, a lot has changed in the last year in Facebook. What Has Changed? Ad Sets – Also considered the ad … [Read more...] about Reassess How Your Facebook Campaigns Are Structured
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4 Tips To Better Diagnose Your Display Network Performance
Looking at your Display Network automatic placements history can be scary. We all “clean it up” once in a while by: Making exclusions Updating negative lists Changing bids Moving converting placements to managed But what happens when you don’t seem to see anything but a waste of money? Trying to justify that spend with saying “it builds brand and awareness” only gets … [Read more...] about 4 Tips To Better Diagnose Your Display Network Performance
Why The Purchase Funnel is Important For Your Campaign Structure
We all know the typical structure for campaign build outs. Usually we segment by product type, theme, or category. Our keyword lists are filled to the brim of purchase-intent phrases such as “buy __” or “order ___ online”. This strategy is great and all, but those who are still in the top of the funnel are a bit neglected. With a full-funnel PPC strategy, we can increase our … [Read more...] about Why The Purchase Funnel is Important For Your Campaign Structure
On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
On Demand Webinar Leveraging Micro-Moments: Using PPC When It Matters Most Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. A webinar transcript is available below. Click here for a pdf of the webinar transcript. Webinar Transcript Kevin: Hello everyone, welcome to a webinar presented by … [Read more...] about On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
The Greatest PPC Excel Function You’ve Never Heard Of
A little while ago, I wrote about the importance of understanding the difference between causation and correlation, and how the failure to do so could potentially be problematic for the management of your PPC accounts. Sometimes when having the causation versus correlation conversation, the erroneous takeaway is this: correlating relationships are not actionable, only causal … [Read more...] about The Greatest PPC Excel Function You’ve Never Heard Of
How PPC Helps Your SEO Efforts
Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts. PPC & SEO PPC campaigns can help determine which keywords are highly searched and which keywords are driving conversions (sales/leads). You’ll also derive what kind of messaging from ad copy testing is the most … [Read more...] about How PPC Helps Your SEO Efforts
6 Google Analytics Features You Need To Understand
Google Analytics, best friend or worst nightmare? I remember when first starting out in PPC, I was completely overwhelmed with all the features and reports that Analytics provides. It can be a bit daunting to figure out, but I have learned that it can be an invaluable tool to be used in conjunction with your paid search efforts. I’ll outline some basic features in Analytics … [Read more...] about 6 Google Analytics Features You Need To Understand
How To Go About Adding To Your PPC Mix
The first questions that should be answered for any new PPC account need to cover goal identification. What will make this a successful marketing channel for us? How many conversions and at what cost per acquisition will put us in the black? After that can come many different questions, including ones related to the specific business or industry you’re working in. … [Read more...] about How To Go About Adding To Your PPC Mix
Webinar
Live Webinar Ask Me Anything About CRO With Brian Massey, Joanna Wiebe, and Roopa Carpenter More about this Webinar We’ll cover how to use CRO to increase your conversions, best practices on strategy and what to test, as well as live feedback on submitted landing pages from top industry experts. You'll get expert-level CRO tips like: How to assemble an awesome … [Read more...] about Webinar
Facebook Custom Audiences – Targeting Those Who Know You Best
While recently dealing with a lead gen client, I was confronted with an all-too-typical scenario: the CPCs and cost-per-lead were rising and lead volume was declining. With both cost-per-lead and volume being top priority, I was motivated to seek out ways to combat the issues. After thoroughly reviewing the client’s Google and Bing campaigns, it seemed as if all best … [Read more...] about Facebook Custom Audiences – Targeting Those Who Know You Best
[New Webinar with Acquisio!] PPC Bidding Hacks: 8 Ways To Supercharge Your Account
A major factor that determines the success or failure of your paid search campaign is your bidding strategy. Are you maximizing every dollar spent on your campaign? Are you reaching the right customer? In this webinar on April 23rd at Noon EST, experts from Acquisio and Hanapin Marketing discuss a number of areas including the economics of the bidding auction, winning at … [Read more...] about [New Webinar with Acquisio!] PPC Bidding Hacks: 8 Ways To Supercharge Your Account
Is Your Account Leaving Money On the Table From Lost Impression Share?
Two questions that we get asked frequently are: How much more should I spend for our PPC account? How many more conversions can I expect to get from the increase in spend? When asked these questions the first thing I look at is what campaigns are performing well and how much impression share is being lost. However, analyzing impression share can be a bit cumbersome and … [Read more...] about Is Your Account Leaving Money On the Table From Lost Impression Share?
