It’s the time of year where advertisers are planning New Year resolutions for PPC accounts. However, if you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good. A few months back we discussed the multi-channel attribution templates available in AdWords and Google Analytics. If you’ve taken the time to understand and … [Read more...] about How To Create Google Analytics Custom Attribution Models
Search Results for: conversion rate
Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Digital analytics is entirely about discovery. As data analysts we are pursuing fresh insights we can turn into actionable business improvements. Campaign optimizations such as improving the click-through rate of your ads, or reducing cost-per-click are great places to start. Today I am going to cover a fantastic way to focus on your customers using Google Analytics … [Read more...] about Discover The Gold Mine Of Remarketing Lists Using Google Analytics
5 Ways Location Targeting Delivers Big Results [Webinar]
If your company is based in a certain area or you have branches of your company that service a number of geographic locations, it’s only logical that you want to advertise to the area you service. Search engines have a pretty wide array of targeting options so its easy to make the mistake of advertising to too many locations or ones that are not even serviced by your company. … [Read more...] about 5 Ways Location Targeting Delivers Big Results [Webinar]
Determining The Most Impactful Ad Types
With 2015 quickly approaching, it’s the perfect time to look back at what happened this past year. There is valuable information we can take from 2014 that we should be aware of for implementation in the coming year. In this 2014 State of Paid Search survey, the most popular industries for PPC consist of retail, lifestyle and education. What ads are most important to those … [Read more...] about Determining The Most Impactful Ad Types
Canceling eCommerce Summit, What We’ve Learned + Two Requests for Hero Conf
It’s best to just rip the Band-Aid off… Unfortunately, I’m announcing that we’re canceling Hero Conf eCommerce Summit. We’ve already taken a number of steps towards this, one of them being that we’ve removed the eCommerce Summit pages from heroconf.com. Registration is closed, and our sponsors, speakers, and attendees know too. This public announcement is one of the last … [Read more...] about Canceling eCommerce Summit, What We’ve Learned + Two Requests for Hero Conf
2015 Prediction: The Year of Bid and Budget Automation
2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’. As the business of PPC grows in complexity and the amount of levers that need to be monitored and pulled within accounts increases, it's not only a need, but also a necessity to automate these two critical areas. After all, if budgets are not … [Read more...] about 2015 Prediction: The Year of Bid and Budget Automation
Predicting RLSA Expansion In 2015
Welcome to another edition of series week at PPC Hero! This week we'll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. According to Google, “49% of customers now visit 2 to 4 sites before they decide to buy and 96% of shoppers … [Read more...] about Predicting RLSA Expansion In 2015
Two New AdWords Features You Should Start Using Today
It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently. These changes are Custom Columns and AdWords Editor version 11. Both have sweet, new stuff for you to sink your teeth into! Custom Columns This past Tuesday, Google announced Custom Columns as a new feature. The feature lets advertisers create and view … [Read more...] about Two New AdWords Features You Should Start Using Today
Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories. One of the key points of this event is to better help advertisers "with everything you need to connect to your customers" as 2015 approaches. Google states that the presentation will conclude "with an announcement you won't want to miss." Follow our … [Read more...] about Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
Find Your Optimal Cost-Per-Click
If you were to ask a PPC specialist which metrics are most important, most of them probably would not list cost-per-click (CPC) as one of them. While it usually isn’t something that is optimized in PPC accounts, it’s definitely something we should be aware of. This article will walk through the basics of the average CPC metric. Setting Initial Bids When you upload new … [Read more...] about Find Your Optimal Cost-Per-Click
Webinar: 5 Ways Location Targeting Delivers Big Results
More about this Webinar If your company is based in a certain area or you have branches of your company that service a number of geographic locations, it’s only logical that you want to advertise to the area you service. Search engines have a pretty wide array of targeting options so its easy to make the mistake of advertising to too many locations or ones that are not even … [Read more...] about Webinar: 5 Ways Location Targeting Delivers Big Results
DIY: Easy URL Tracking
URL tracking takes time to set up, but the rewards make it time well spent. Why is it worth it? Google Analytics. The whole purpose of tracking URLs is that we get the reward of having Google Analytics data for each platform or campaign. Everything In One Place When paid search can incorporate more than five different platforms, it is nice to have that one place that … [Read more...] about DIY: Easy URL Tracking
