Welcome to another edition of series week at PPC Hero! This week we'll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. According to Google, “49% of customers now visit 2 to 4 sites before they decide to buy and 96% of shoppers … [Read more...] about Predicting RLSA Expansion In 2015
Search Results for: conversion rate
Two New AdWords Features You Should Start Using Today
It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently. These changes are Custom Columns and AdWords Editor version 11. Both have sweet, new stuff for you to sink your teeth into! Custom Columns This past Tuesday, Google announced Custom Columns as a new feature. The feature lets advertisers create and view … [Read more...] about Two New AdWords Features You Should Start Using Today
Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories. One of the key points of this event is to better help advertisers "with everything you need to connect to your customers" as 2015 approaches. Google states that the presentation will conclude "with an announcement you won't want to miss." Follow our … [Read more...] about Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
Find Your Optimal Cost-Per-Click
If you were to ask a PPC specialist which metrics are most important, most of them probably would not list cost-per-click (CPC) as one of them. While it usually isn’t something that is optimized in PPC accounts, it’s definitely something we should be aware of. This article will walk through the basics of the average CPC metric. Setting Initial Bids When you upload new … [Read more...] about Find Your Optimal Cost-Per-Click
Webinar: 5 Ways Location Targeting Delivers Big Results
More about this Webinar If your company is based in a certain area or you have branches of your company that service a number of geographic locations, it’s only logical that you want to advertise to the area you service. Search engines have a pretty wide array of targeting options so its easy to make the mistake of advertising to too many locations or ones that are not even … [Read more...] about Webinar: 5 Ways Location Targeting Delivers Big Results
DIY: Easy URL Tracking
URL tracking takes time to set up, but the rewards make it time well spent. Why is it worth it? Google Analytics. The whole purpose of tracking URLs is that we get the reward of having Google Analytics data for each platform or campaign. Everything In One Place When paid search can incorporate more than five different platforms, it is nice to have that one place that … [Read more...] about DIY: Easy URL Tracking
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The Importance of PPC Landing Pages
A landing page at its most basic is any web page that a person can visit or “land” on when navigating the Internet. These pages can be structured and organized in different ways for a variety of purposes. News sites have pages that are full of the latest news, arranged so that a visitor will engage with that content. Ecommerce sites are designed to showcase products and guide … [Read more...] about The Importance of PPC Landing Pages
Making Good Use Of Those Location Extensions
When the time comes to really push your accounts, it’s helpful to know where to push and what will help connect users to your product or service. This can be especially vital when you have both online retail business as well as brick & mortar locations. Sure you have location extensions enabled (you do, right??) but do you simply bid up all of those locations with bid … [Read more...] about Making Good Use Of Those Location Extensions
Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Ron Swanson. The name brings a smile to my face as I think of his wisdom for Leslie, his kindness for his team (as much as he tries to hide it), and his skillful use of hand tools. Ron Swanson prides himself on using the right tool for the right job... and he does that extraordinarily well. While you, PPC account manager, are likely familiar with the basic tools of … [Read more...] about Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Win the Mobile Bid Battle with 3 Easy Excel Reports
Of all the issues we deal with in PPC, the question of what to do with mobile traffic seems to come up more often than the rest. In many ways, it's the next big problem we have to face (alongside attribution in general)- is there any value to this traffic? If so, how do we properly account for its value? And what role does it play in our marketing efforts as a whole? While … [Read more...] about Win the Mobile Bid Battle with 3 Easy Excel Reports
Defining Cost-Per-Click (CPC)
CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked. Ideally, this click would result in a conversion but that is not always the case. Therefore, advertisers must be strategic in what they are willing to pay for every click. That being said, advertisers set a max CPC for their keywords. A max CPC is the maximum amount an … [Read more...] about Defining Cost-Per-Click (CPC)
