Today's post is from PPC Hero Ally, Jacob Sterrett. Jacob Sterrett is the digital marketing specialist for Pioneer Services. Jacob graduated from Northwest Missouri State University with a double major in Business Management and Marketing. He has been working in the PPC field for two years and he is Google and Bing certified in paid search. --- There are plenty of small … [Read more...] about Niche vs. Big Competitors: How to Level the Playing Field
Search Results for: conversion rate
Easily Increase Sales With Assisted Impressions & Clicks
Google has recently added search funnel data as a column in the AdWords interface. This data allows you to modify bids based on an impact a keyword has on both direct conversions (which have always been counting in the conversions column) and indirectly through a click that eventually led to a conversion through a different keyword or even an ad that got an impression from a … [Read more...] about Easily Increase Sales With Assisted Impressions & Clicks
Tap into Foreign Markets With International PPC Campaigns
Want to reach further with your marketing? An international PPC campaign can be a key part of getting the word out about your product or service. Overseas consumers are coming online at an incredible rate. According to Internet World Stats, the Middle East and Africa have the fastest growing online populations, while Asia accounts for 44.8 per cent of internet users. A … [Read more...] about Tap into Foreign Markets With International PPC Campaigns
Search Funnels Have Arrived in the AdWords Interface. Use Them.
Lost amid last week’s reactions to Google’s new Enhanced Campaigns was a pretty nifty enhancement to the Google interface. Search funnel information is now available for inclusion in the AdWords reporting, right alongside the rest of your data. As long as you have conversion tracking active in your account, you can add in these columns to get even more insight to how your ads … [Read more...] about Search Funnels Have Arrived in the AdWords Interface. Use Them.
The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 3
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2 see here, for part 1 see here. -------------------------------------------------- This is a three-part series that helps you identify the areas of optimization during the first month of your Google … [Read more...] about The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 3
The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 2
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2, for part 1 see here. -------------------------------------------------- This is a three-part series that helps you identify the areas of optimization during the first month of your Google AdWords … [Read more...] about The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 2
Google To Force You To Go Mobile With Enhanced Campaigns
So for those of you in PPC land who were stuck under a rock for the past 24 hours – Google announced their exciting new ‘Enhanced Campaigns’. The main idea seems to be two-fold. On the one hand, make things easier to manage – fewer campaigns to work with, but on the other, more money for Google as more advertisers use mobile. In fact, I wrote something back in October about … [Read more...] about Google To Force You To Go Mobile With Enhanced Campaigns
11 Important Questions You Must Ask Yourself About Your Google Display Campaigns
For the final part of our January series – Things to test in your account in 2013 – I’m going to be diving into the wonderful world of the Google Display Network, or GDN for those of us who love pointless acronyms! Anyway, acronyms aside, there are plenty of things you want to be testing in your display campaigns this year. I’d wager that the majority of us in PPC land tend … [Read more...] about 11 Important Questions You Must Ask Yourself About Your Google Display Campaigns
Heroview: Randomness, Black Swans and Fragility and How they Affect SEM
Yesterday we had an amazing opportunity to talk to Andrew Goodman who talked about Randomness, Black Swans and Fragility & How They Affect SEM. ________________________________________ PPC Hero: Could you start by telling us a little bit about your background in PPC? Andrew: It's nearly as simple as having tinkered with AdWords Select in Mar 2002 & being blown away by … [Read more...] about Heroview: Randomness, Black Swans and Fragility and How they Affect SEM
Maximize Your PPC’s Efficiency With e-Commerce Tracking
In the world of ecommerce one idea is king: profit. As the old saying goes ‘revenue is vanity, profit is sanity’ and it is for this reason that properly optimized PPC can help keep all e-commerce website owners very sane and very happy. By setting up Google Analytics’ e-commerce tracking to integrate with your PPC data you can track the exact amount of revenue made on your site … [Read more...] about Maximize Your PPC’s Efficiency With e-Commerce Tracking
Reporting
/how-to-prepare-a-landing-page-report-in-excel/ /step-by-step-guide-to-creating-custom-reports-in-google-analytics/ /how-to-set-up-analytics-funnels-use-them-for-conversion-rate-optimization/ /google-adwords-reporting-an-update-since-summer-changes/ … [Read more...] about Reporting
Google Analytics
/inheriting-large-pay-per-click-accounts/set-proper-ppc-analytics-tracking/ /improving-conversion-rates-using-google-analytics/ /guide-to-url-tracking-in-google-analytics/ … [Read more...] about Google Analytics
