Mobile advertising has grown exponentially during the past few years. You can shop, check bank accounts, tweet, play video games and more, all from the comfort of your own smartphone. Thinking back to the first cell phone my father owned, which resembled something like a large brick, it’s hard to believe technology has come so far. For this reason, adapting your website for … [Read more...] about Seven Tips For Creating Killer Mobile Landing Pages
Search Results for: conversion rate
Harvest Keywords & Scale Up with Broad Modified Campaigns and Exact Match Negatives
So if you haven’t already implemented broad match modifier terms into your existing PPC strategy I hope this article will provide some insight and inspiration for taking the plunge. I was recently tasked with reviewing the PPC campaigns in my new role at Ties.com and was both sad and happy with what I found. I was sad to find that there was 1 campaign with 2 ad groups and a … [Read more...] about Harvest Keywords & Scale Up with Broad Modified Campaigns and Exact Match Negatives
UPDATE: Google’s New Ad Rotation Settings are NO LONGER the Devil
Back in May, Google released a new change to their ad rotation settings that set off somewhat of an uproar in the PPC world. That change has been walked back big time, and it's a victory for advertisers. Apologies for the lateness in updating this post. We were too busy celebrating these changes over the past 30 days instead of posting about them. Here are the details of … [Read more...] about UPDATE: Google’s New Ad Rotation Settings are NO LONGER the Devil
Getting Your Ads Right First Time! Case Study: $300 For An Ad?
When it comes to writing ads, even the best of us can be guilty of getting a little lazy. Considering how easy it is to swap ads in and out with AdWords Editor, it’s no wonder that we often just throw some ads up and think we’ll switch out the one that isn’t doing so well once we have some data. However, what if you had an account where you had to pay for every new ad you … [Read more...] about Getting Your Ads Right First Time! Case Study: $300 For An Ad?
Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
Now that you've got Client Buy-In for Mobile and learned about Mobile Landing Page Best Practices, It's time to build a mobile site if you don't have one! If you have a Google Rep, I don't think there's any way you've gotten around hearing all about HowToGoMo. If you or your client don't have the resources for a mobile site, this is A GREAT way to start testing mobile traffic. … [Read more...] about Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
The 25 Most Influential PPC Experts
The paid search industry is full of people blogging, tweeting, and sharing PPC wisdom. But which experts are considered the best of the best- when they speak, we listen? We researched over 100 PPC experts to find out who are the most influential and took into consideration social media networks and connections, blog contributions and publications, speaking engagements, etc.- … [Read more...] about The 25 Most Influential PPC Experts
Heroview- The World of Facebook Advertising
Today, we interviewed Facebook advertising expert, Merry Morud, of aimClear. For those of you who recall Merry's Hero Conf presentation last month, we couldn't wait to dig into this topic! See the recap below. PPC Hero: Welcome to today's Heroview everyone, real-time interviews featuring PPC experts from around the industry! Today, Merry Morud will talk with us about Facebook … [Read more...] about Heroview- The World of Facebook Advertising
Google to Force More Automation Down Our Throats
On June 30th custom alerts will no longer be offered by Google. In a blog post released today, Google announced that enough people have adopted automated rules to justify discontinuing alerts. On June 15th you will not be able to create these alerts anymore and on June 30th they will no longer appear in your account. E-mail notifications will also cease on June … [Read more...] about Google to Force More Automation Down Our Throats
Google Analytics Test Lab: Drive Your E-Commerce PPC Account
Welcome to the third post in our Google Analytics Test Lab blog series. Today I’ll be walking you through using Google Analytics to get the most of you’re your e-commerce PPC account. If you’re running a PPC account for e-commerce, you likely already understand the importance of dynamic reporting capabilities, so I’ll try not to make this article sound like a sponsored plug … [Read more...] about Google Analytics Test Lab: Drive Your E-Commerce PPC Account
Using Google Analytics for Lead Generation
The best thing about Analytics is also the worst thing about Analytics. If utilized correctly, Analytics can open up a whole new world of possibilities within your accounts. On the other hand, trying to digest all of the different facets and capabilities can be a difficult and time-consuming process. This is why we decided to host the Analytics Test Lab this month in order to … [Read more...] about Using Google Analytics for Lead Generation
Google Analytics Test Lab: Finding New Test Subjects
Day two in the Google Analytics Test Lab is all about deciding what to test on next. Determining the areas in Analytics to use to compare performance and metrics is one thing, but using the interface to find new opportunity for your paid search accounts is a completely different beast. So here’s a look at my favorite three places to find new opportunity in Analytics! Goals … [Read more...] about Google Analytics Test Lab: Finding New Test Subjects
How to Improve Low Quality Score Keywords: A Case Study
Google is judging your keywords for quality, judging them hard. There are a lot of ways to improve low quality score keywords, and with Google's new improvements to quality score, they're making it a little more transparent as to what you need to do to improve your low quality score keywords. I've found in my accounts that it's most often ad relevancy and/or expected … [Read more...] about How to Improve Low Quality Score Keywords: A Case Study
