Starting a PPC account from scratch is a far cry from taking on an existing PPC Account. In this month's Heroview Kayla Kurtz covers new & existing client accounts, their differences and why you should care! -------------------------------------------------------- Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! … [Read more...] about Heroview — Onboarding New & Existing Client Accounts
Search Results for: conversion rate
How To Fix Your PPC Lead Quality When It Tanks
It’s a PPC manager’s worst nightmare – you hear from your sales team that suddenly the leads you are sending them are no good - An unexpected decline in lead quality that can affect any account. The question is, what steps can you take to deal with this shocking news? Your first step should be identifying the cause of your lead quality issues. Check back over everything you … [Read more...] about How To Fix Your PPC Lead Quality When It Tanks
3 Time-Saving Techniques For PPC Managers Using Excel Filters
Mounds of data, MS Excel and large coffee; these are three things that I’ve come to know and love as a PPC manager. In fact, these things go hand-in-hand with each other (some would argue about the coffee) because Excel provides us with ways to manipulate and analyze all of the data we’re confronted with on a daily basis. Perhaps this is why we’ve decided to pursue the topic … [Read more...] about 3 Time-Saving Techniques For PPC Managers Using Excel Filters
PPC Myth Busting! Myth 5: Broad Match Isn’t Worth Pursuing
I have to admit that I’m guilty of buying into this myth myself. I’ll be setting up a new campaign with super strict cost per acquisition goals, and think “I just can’t afford to waste money on broad!”. This might be a good strategy to begin with, but what happens when you’ve finished building your account, you’re hitting cost goals, but your volume is teeny tiny? This is … [Read more...] about PPC Myth Busting! Myth 5: Broad Match Isn’t Worth Pursuing
Heroview – PPC Account Structure & Organization
Organization in PPC is essential! Today our Heroview focused on just that: PPC account structure & organization. Cassie Allinger (@CassieAllinger), a Sr SEM Strategist at @dealerdotcom, pulled back the curtain on her organization and account structure techniques & showed us how it's done! Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts … [Read more...] about Heroview – PPC Account Structure & Organization
Converting Facebook Leads into Sales
Last year my friend and mentor, Bryan Eisenberg, exposed the biggest lie of pay-per-click marketing: “Keywords don’t fail to convert!!! It’s we who fail to convert visitors from those keywords.” Bryan’s point is that as long as: the keyword phrase is relevant to your business, and the keyword-based ads are relevant enough to your prospects to cause them to click on the … [Read more...] about Converting Facebook Leads into Sales
ABC’s of PPC – A Guide for the Basics!
We’ve been posting some pretty advanced optimization techniques recently at PPC Hero to make sure our audience is getting the next level of PPC advice. That doesn’t mean new advertisers aren’t getting in the paid search game daily or that you all-star vets couldn’t use a little reminder of the basics. The following alphabetical list is going to seem a little simple, but you … [Read more...] about ABC’s of PPC – A Guide for the Basics!
Christmas in July: Considerations for Holiday Planning
The holidays loom for retail marketers, making July the time to start thinking about paid search campaign planning if you want to ensure your efforts are a success. Yes, it might be painful thinking about Black Friday keywords and holiday themed landing pages when the air conditioner is blasting, but it’s important to catch the holiday wave early. Analyzing your … [Read more...] about Christmas in July: Considerations for Holiday Planning
6 Useless PPC Account Audit Techniques
PPC Audits are incredibly useful. At our agency we have Account Mangers audit accounts routinely and they almost always find ways to increase account performance that the lead on the account glossed over. We also perform audits for companies small and large. Unfortunately, as with everything PPC, sometimes these audits are ineffective, or even cause damage. That’s because they … [Read more...] about 6 Useless PPC Account Audit Techniques
Seven Tips For Creating Killer Mobile Landing Pages
Mobile advertising has grown exponentially during the past few years. You can shop, check bank accounts, tweet, play video games and more, all from the comfort of your own smartphone. Thinking back to the first cell phone my father owned, which resembled something like a large brick, it’s hard to believe technology has come so far. For this reason, adapting your website for … [Read more...] about Seven Tips For Creating Killer Mobile Landing Pages
Harvest Keywords & Scale Up with Broad Modified Campaigns and Exact Match Negatives
So if you haven’t already implemented broad match modifier terms into your existing PPC strategy I hope this article will provide some insight and inspiration for taking the plunge. I was recently tasked with reviewing the PPC campaigns in my new role at Ties.com and was both sad and happy with what I found. I was sad to find that there was 1 campaign with 2 ad groups and a … [Read more...] about Harvest Keywords & Scale Up with Broad Modified Campaigns and Exact Match Negatives
UPDATE: Google’s New Ad Rotation Settings are NO LONGER the Devil
Back in May, Google released a new change to their ad rotation settings that set off somewhat of an uproar in the PPC world. That change has been walked back big time, and it's a victory for advertisers. Apologies for the lateness in updating this post. We were too busy celebrating these changes over the past 30 days instead of posting about them. Here are the details of … [Read more...] about UPDATE: Google’s New Ad Rotation Settings are NO LONGER the Devil
