Semgeek posted about the possibility of PPC Ads in Movie Theatres. At first I thought how do you "Pay per Click" in a movie theatre? OK, so they don't mean actual PPC, but the post does have interesting things to say about geo-targeting and marketing in general. Still think you can make thousands of dollars a week working from home for Google? Hate to break it to you, but it's … [Read more...] about PPC News Roundup for Friday 7/10/2009
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Our Greatest Hits for June 2009
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from June. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! If you're not using competitive keyword research tools to learn about your competitors' keywords, you may be missing … [Read more...] about Our Greatest Hits for June 2009
Yahoo’s New Display Advertising – See How It Works
On Monday, Yahoo released their new display advertising for small and large businesses. Yahoo's display advertising program is identical to Google with a few twists. You can target your display ads geographically, demographically, and within specific content network placements. The funny thing about Yahoo's new display advertising is that it's not connected to your Yahoo … [Read more...] about Yahoo’s New Display Advertising – See How It Works
PPC News Roundup for June 16, 2009
Over at Website Magazine Peter Prestino has written an article on five PPC landing page design trends. These are not only trends but they are also best-practices when considering a landing page design. Good stuff. Have you seen the new AdWords bid simulator? It's not widely available yet but you should check your account to see if you qualify! If you do have access, Portent … [Read more...] about PPC News Roundup for June 16, 2009
PPC News Roundup for June 5, 2009
Do you have the latest version of AdWords Editor? They say that version 7.5.1 slices, dices and jubilees! It gets stains out of your carpet, mows the lawn and delivers the pizza! Just kidding. There are some new additions that will be very helpful such as CSV importing and additional keyword opportunity tools. Have you been keeping an eye on your trademark keywords … [Read more...] about PPC News Roundup for June 5, 2009
5 Tips that Can Make Your Life Easier When Using Yahoo Search Marketing
There are more than five things you should know about Yahoo's search marketing platform that can make your life easier. However, I have pulled together a short list that will help you manage your account more efficiently and optimize your account wisely. Unfortunately, a number of these items are a result of shortcomings within Yahoo's platform. Let's face it: their interface … [Read more...] about 5 Tips that Can Make Your Life Easier When Using Yahoo Search Marketing
PPC Blog News Roundup for May 22, 2009
This week, Google announced that they are updating their U.S. trademark policy. Under this new policy the restrictions will be loosened slightly so that more advertisers can display relevant brands within their PPC ads. This update applies only to Google.com within the U.S. and takes effect around June 15th. Gordon Choi has crafted a good introduction to the Google … [Read more...] about PPC Blog News Roundup for May 22, 2009
How To Broaden Your Exposure on the Google Content Network
I've said it before and I'll say it again: the Google Content Network is fickle and it can be tricky. In both the Search and Content Networks, ad position is important. Within the Search Network you have a wider range of ad positions that can generate positive results. However, the Content Network has a smaller window for optimal exposure and performance. On the Google Search … [Read more...] about How To Broaden Your Exposure on the Google Content Network
Geo-Qualifiers In Your Keywords and Ads Can Give Your Local PPC A Boost!
The key to a successful online marketing campaign is to always, always think the way your potential customer thinks. Armed with that perspective, you must build a keyword list to take advantage of these hypothesized search habits. You must test ad creative that speaks to these customers. And you must follow the numbers as you expand and contract your keyword list and adjust … [Read more...] about Geo-Qualifiers In Your Keywords and Ads Can Give Your Local PPC A Boost!
AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It
Recently, we received a question from a reader in regards to Google AdWords' Budget Optimizer. We have not discussed this option here on the blog so I thought I'd give a description of this tool while answering our reader's question. First, let's get the basics out of the way and discuss what Budget Optimizer is, and where you can find this option within the AdWords … [Read more...] about AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It
New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
A few months ago our Adwords reps told us about a new Adwords interface they're testing out and wanted to know if we would like to be a part of the beta. Of course we said yes, and today I'll show you what's different, how it works, and what I think is better or worse compared to the old interface. This is only part 1, so stay tuned next week for Part 2! Be sure to click on … [Read more...] about New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
PPC News Roundup for March 27, 2009
Back! Had a great trip in Denver and Boulder, quite the beautiful area. Although, I did miss a big storm, as that came this week. I had to walk around in sunny, 70 degree weather. Woe is me. Enjoy the roundup this week. Brad Geddes gives us some good advice on how to benchmark your keyword quality scores against your competition. Make sure to note the initial quality score … [Read more...] about PPC News Roundup for March 27, 2009
