John W. Ellis is a Senior Online Marketing Manager with ResortQuest, the largest vacation rental management company in North America. We chose to interview Mr. Ellis because of his expertise in pay-per-click management. John has extensive experience in pay-per-click management, web analytics, online marketing, affiliate marketing, email marketing and more. I find his … [Read more...] about “Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis
Search Results for: conversion rate
4 Most Important Settings to Check in Your Microsoft adCenter Account
This is the third and final post in my series on important settings to check when setting up accounts in the "big three" PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into Microsoft's adCenter. There is a sickness infecting the search marketing community that keeps it from digging deeper into adCenter's house of wares. I … [Read more...] about 4 Most Important Settings to Check in Your Microsoft adCenter Account
PPC News Roundup for July 25, 2007
Microsoft takes another step in challenging Google with their new 'Gatineau Analytics' Package. There's not too much of a difference between the two analytics packages except that MSN will provide demographics data like the gender and age of people who are visiting your site. Gatineau will launch in beta later this summer. Much debate exists about the sophistication for … [Read more...] about PPC News Roundup for July 25, 2007
Why You Shouldn’t Worry About Click Fraud
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud What is the difference between click fraud or invalid clicks? After reading this expose', it is my hope that you will walk away (browse away?) with a better understanding of both and what Google and Yahoo! are doing to protect you from these possible threats. First, let's define click fraud according to … [Read more...] about Why You Shouldn’t Worry About Click Fraud
Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I'll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should reiterate that this list isn't intended to be the end-all-be-all for navigating your YSM account, but an informational resource when setting up an account … [Read more...] about Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Two Paths to Lead Generation: Part Two – Slow & Steady
In my last post we discussed how to churn and burn: generating as many leads/conversions as possible, and sorting them out in the sales process (the chain restaurant theory). Now, we'll review the alternative approach to lead generation which does not focus on quantity, but the quality of highly-targeted, qualified leads in lesser numbers: slow and steady - the high-class night … [Read more...] about Two Paths to Lead Generation: Part Two – Slow & Steady
Two Paths to Lead Generation: Part One – Churn & Burn
In my next two posts we will discuss two distinct approaches to lead generation. In this first post I will touch on how to generate as many leads/conversions as possible, regardless of where they fall in the hierarchy of lead quality (known as "churn and burn"). This approach to lead generation is much like how a chain restaurant operates: everyone is welcome, so please come on … [Read more...] about Two Paths to Lead Generation: Part One – Churn & Burn
The Top 3 Challenges Facing the PPC Industry
Here at PPC Hero, we are always discussing the future of our industry. This ongoing discussion serves to illuminate the future of our livelihood, but it also serves to keep our clients' best interests at heart. To perform the best that we possibly can and to remain competitive, we must always be conscious of what is coming down the line! After reading articles on the … [Read more...] about The Top 3 Challenges Facing the PPC Industry
6 Ways to Increase Your PPC Traffic
Whether your goals are to drive sales, leads or sign-ups, increasing traffic to your site is one action you can take to get closer to your goals. Below I've described six ways I was able to increase traffic for my clients without spending additional money. And in turn, I was able to generate more leads and revenue for my clients. Stop Ad Text Testing, Temporarily - If it's … [Read more...] about 6 Ways to Increase Your PPC Traffic
PPC News Roundup for June 20, 2007
Often the EXACT OPPOSITE of what you predict will occur, says Offermatica.com on Landing Page Best Practices. Free commercial ad server for publishers, what? A clickz.com post mentioned that Exponential announced today a free commercial ad server for publishers, claiming the solution offers functions normally reserved for powerful and costly "industrial strength" platforms. … [Read more...] about PPC News Roundup for June 20, 2007
How to Set Up Your Shopzilla.com Account
Last Friday I posted 7 reasons why retailers should advertise on Shopzilla.com. Today I'd like to go into a little more in detail and show you how to set up your shopzilla.com account. As previously mentioned in my last blog, Shopzilla.com owns Bizrate.com. So you only have to set up your account once in Shopzilla.com in order to have your products posted on both shopping … [Read more...] about How to Set Up Your Shopzilla.com Account
To Optimize, or Not To Optimize
There has been some discussion over at Small Business SEM regarding an offer for an automated campaign optimization from Google. I give can give Matt some feedback on this as we have had a handful of clients optimized by our AdWords representatives. Our official stance on optimizations is this: similar tactics are employed for each optimization (so they are not very … [Read more...] about To Optimize, or Not To Optimize
