Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology
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Revisiting Quora: An Unexpected Success!
A few months ago, I wrote a basic guide on How To Setup A Campaign In Quora Ads. At the time the guide was written, our team was in the early phase of testing the various campaign and targeting options available within the platform. After a few months of testing and collecting data, I want to circle back and detail what targeting is working and what isn’t for our team in … [Read more...] about Revisiting Quora: An Unexpected Success!
Important Google AdWords Updates + CRO 101
We are only 2 weeks away from the PPC Hero Summit - a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of the Summit. Today, we'll talk about 2 more! Important 2018 Google AdWords Updates (12pm-12:20pm) In this session, #PCCChat Founder and Hanapin expert, Matt … [Read more...] about Important Google AdWords Updates + CRO 101
The Case For PPC Creative In Multiple Languages
For many advertisers, business boundaries extend far beyond the borders of their home country. Once leaving the safety of the primary market, it's likely that advertisers will need to explore multilingual account coverage. Many advertisers will attack this expansion opportunity by going one of two routes: Door #1: The "close enough" by running duplicated English campaigns … [Read more...] about The Case For PPC Creative In Multiple Languages
An Argument for Automatic Placements on Google Display
Don't Lose Sleep over Evil Bots Earlier this month, Larry Kim wrote a post “How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network”. In the very first sentence, he asserts: “Believe it or not, click fraud in PPC marketing really does exist.” And while I do agree, click fraud does exist, you will not find me huddled over my desk in a panic trying to save … [Read more...] about An Argument for Automatic Placements on Google Display
Setting Up and Analyzing Universal App Campaigns
Automation continues to be a major conversation in nearly every industry. Digital marketing seems to be at the very forefront of this trend. Account managers have increasingly adopted machine learning based strategies for bidding, targeting, and creative delivery. While the adoption rate continues to increase, some platforms are starting to remove the manual option altogether. … [Read more...] about Setting Up and Analyzing Universal App Campaigns
How To Audit a Low Performing AdWords Account
AdWords accounts are sometimes like children, your job is to take of the account and watch it grow. But also like children, having all of your children healthy at the same time is not always a given. There are going to be times when one of your accounts is underperforming and will need some extra TLC. In this article, I am going to discuss how you keep plugging away when your … [Read more...] about How To Audit a Low Performing AdWords Account
The 2018 PPC Trends That Affect Your Day-to-Day
Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn't grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you see a headline from Google/Bing/Facebook etc. … [Read more...] about The 2018 PPC Trends That Affect Your Day-to-Day
The Ultimate Guide to PPC Marketing
What is PPC? Introduction by Roger Cooney "PPC" - which stands for Pay-Per-Click - is a digital marketing channel whereby an advertiser pays only after their advertisements are clicked, sending either a visit to their website or a piece of data of value. Historically, the term PPC has been used interchangeably with Search Engine Marketing (SEM) and Search Engine … [Read more...] about The Ultimate Guide to PPC Marketing
Projecting Future Trends In Your PPC Account
Projecting an account’s trajectory is a vital skill for every account team. You can’t escape it. It comes up when performance is great and it comes up when performance is poor. Despite the demand for these skills and insights, it can be one of the scarier tasks. The uncertainty of accounting for everything makes it easy to doubt any method. While there is no perfect … [Read more...] about Projecting Future Trends In Your PPC Account
Statistical Significance? Who Needs It? (Hint: YOU Do!)
We talk about testing. A lot. We talk about testing so much, you might think that all you need to do is simply create a test and you’ll be a PPC Hero yourself! Today we’re going to clarify how statistical significance is your key to proper testing and the true gateway towards being a PPC Hero. Statistical significance, in manageable bite-sized terms, is the likelihood that … [Read more...] about Statistical Significance? Who Needs It? (Hint: YOU Do!)
4 Easy Ways to Bring Diverse Thinking to Your Company
First and foremost, I do not want to belittle the true meaning of diversity and the importance of diversity with this article. This article will define diversity in a broad sense speaking more toward industry knowledge, and it is not to takeaway from other meanings of diversity. Assistant Professor of Sociology, Adia Harvey Wingfield explained in an article from The Atlantic … [Read more...] about 4 Easy Ways to Bring Diverse Thinking to Your Company
