Important Google AdWords Updates + CRO 101
February 13, 2018
We are only 2 weeks away from the PPC Hero Summit – a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of the Summit. Today, we’ll talk about 2 more!
In this session, #PCCChat Founder and Hanapin expert, Matt Umbro, and Optmyzr Founder, Frederick Vallaeys, discuss the updates you need to be talking about and working into your current PPC plan.
You’ll hear updates on:
- Dynamic Search Ads
- New Conversion Tracking
- Review Extensions
- Life Event Targeting
- Predefined Reports
- Artificial Intelligence
- Bids and Budgets
- Ad Testing
There’s a lot to cover in a short amount of time! *Also, we’ll take a quick break after this session!
Conversion Rate Optimization (CRO) is still tricky for many marketers. In this session, Hanapin’s CRO experts, Samantha Kerr and Kate Wilcox go through the basics of CRO.
- What CRO is and how its used to improve a user’s experience on your website
- Common tools like analytics, heat maps, and visual recordings
- Why it matters for your marketing plan
- How you can stay more efficient by working with your existing traffic
- Using your paid efforts to leverage knowledge sharing and utilize insights outside of your paid advertising and on your landing pages
- Plus, they’ll go through a few of our own success stories.
The PPC Hero Summit is Wednesday, February 28th from 11am – 2pm EST and features the blog writers from PPC Hero that live, breath, and love PPC.
AND ONE MORE THING!
Don’t forget that we are running a contest to win a free ticket to Hero Conf!! Learn more HERE.
Browse By Category
Guide to Facebook Ad Types
A simple and easy to understand guide on what Facebook ad types are available to use and how to use them.
Common Problems (and Solutions) With URL Tagging and Tracking
Resolving issues for URL tagging in 3rd party PPC campaigns is simple if you know what to look for. The problem is most likely one of three things.
Prepare Yourself for the Future of Audience Based Advertising
Explore how audience targeting plays an important role in the future of audience based advertising.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Display Advertising for Lead Generation: One Approach
Explore how the layered targeting approach can be used in display advertising to increase brand awareness and grow top of funnel conversions.
Why You Should Rethink Your Bing PPC Strategy
Bing has always been an afterthought when it comes to advertising, and maybe it is time to rethink your Bing PPC strategy. Spend less for higher ROAS and RPVs.