In agency life, you most likely manage multiple accounts. So how do you identify which of those accounts need optimizations in a quick and convenient way? Well, lucky for us Bing Ads has added fuller reporting features to the Accounts Summary page. In addition to providing more performance insight across each of the Bing accounts you manage, you’ll also be able to more swiftly … [Read more...] about Bing Reporting Features And The Pep Talk You Need This Week
Search Results for: conversion rate
Why You Can’t Miss Hero Conf (and How to Convince Your Boss)
If you know you wanna go, and simply need the stats to back it up, visit our website now to Justify Your Trip. Still looking for more? Read on for more details about how Hero Conf is impacting the PPC industry. Hero Conf is shaped mostly by 650+ of our awesome and nerdy friends that join us each year. These folks range in title from Account Analyst to Founder and CEO, PPC … [Read more...] about Why You Can’t Miss Hero Conf (and How to Convince Your Boss)
7 Optimizations You Need to Know for Apple Search Ads
Back in October, Apple emerged in a crowded market and has shown promising early results. Apple launched Search Ads as an “efficient and easy way to help people discover your app on the App Store for iPhone and iPad in the U.S. Adweek reported that Apple Search Ads are benchmarking at a $1.00 CPI with a 50% conversion rate and $0.50 cost per tap. Furthermore, Singular, a mobile … [Read more...] about 7 Optimizations You Need to Know for Apple Search Ads
How To Use Adwords Campaign Drafts And Experiments
Using Google’s Campaign Experiments and Drafts is a great way to test something new with a smaller portion of traffic. Then you can view the results side-by-side before implementing the changes in the original campaign settings. When you are creating a new draft, Google will copy all the existing settings of a campaign and give you a test environment to make changes. When you … [Read more...] about How To Use Adwords Campaign Drafts And Experiments
Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?
For even the newest face in the digital marketing world, it comes as no surprise the amount of attention mobile has garnered in the past few years. Ours is a rapidly evolving industry – what was once an unexplored frontier has quickly become a staple. It's not to say mobile advancements have become less frequent or noteworthy over time - on the contrary, shifting to reflect the … [Read more...] about Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?
PPC, KPIs, and the Marketing Funnel
Key performance indicators (KPIs) are essential to our industry. Without them, we’re like a pilot without navigation; we have no idea if what we’re doing is getting us closer to our goal. They’re the barometers of success which show whether or not your client is making money or losing money. KPIs are set based on your client’s primary goal (revenue, leads, etc.). However, not … [Read more...] about PPC, KPIs, and the Marketing Funnel
Bidding In A Mobile Centric 2017
In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile and desktop advertising over the past few years. Both … [Read more...] about Bidding In A Mobile Centric 2017
How to Take Your Retargeting To The Next Level
You’ve probably heard the old adage, “If at first you don’t succeed, try again.” Well, that’s certainly true in marketing. If your customers didn’t convert the first time they visited your site, then something about your messaging obviously didn’t work for them the first time around. Fortunately, there’s a remarketing ad for that. But here's the thing, customers come … [Read more...] about How to Take Your Retargeting To The Next Level
Analytics as the Foundation for Successful Landing Page Optimizations
For those of you following along at home, you'll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations? Why Analytics? Utilizing your analytics platform will lay the groundwork for your landing page optimizations. Rather than making … [Read more...] about Analytics as the Foundation for Successful Landing Page Optimizations
Our All-PPC Schedule for LA is Now Live! Save $400 Now»
You can now get the info you need to register before our 25% off Early Bird pricing expires on 1/31. We're adding new sessions daily to our schedule for Hero Conf Los Angeles, and it includes updates that hard-working PPC-ers just can't miss. Hero Conf is just around the corner, April 18-20 at the JW Marriott Los Angeles LA Live. And we're proud to present an agenda of more … [Read more...] about Our All-PPC Schedule for LA is Now Live! Save $400 Now»
Be Smart In 2017: Use Seasonal Budgeting
What's your 2017 budget? That's the question everyone was trying to figure out in the marketing world over the past 2-3 months. Many got the answer and split the budget up evenly across 12 months and went forward with the year. Others segmented the year into quarters and budgeted on a quarterly basis. Some segmented the budget down to the month. The goal of this post is to get … [Read more...] about Be Smart In 2017: Use Seasonal Budgeting
6 Components of A Successful CRO Program
Last month we discussed the importance of conversion rate optimization (CRO). Having a CRO program is vital to making the right optimizations for the right users. Today we will dive into what our CRO program looks like at Hanapin Marketing. Our program contains the following: As you can see from our graphic above, all of these analyses feed into our key takeaways. … [Read more...] about 6 Components of A Successful CRO Program
