7 Optimizations You Need to Know for Apple Search Ads

Back in October, Apple emerged in a crowded market and has shown promising early results. Apple launched Search Ads as an “efficient and easy way to help people discover your app on the App Store for iPhone and iPad in the U.S. Adweek reported that Apple Search Ads are benchmarking at a $1.00 CPI with a 50% conversion rate and $0.50 cost per tap. Furthermore, Singular, a mobile analytics company, told Adweek in December that cost-per-installs for “Apple Search Ads average $1.31 versus $8.63 for search engines like Google and Bing. Social platform app-install ads cost an average of $5.84, and display ads cost $2.99 per CPI.”

 

Even with Apple Search Ads showing such promising results, we’re still going to share seven tips that could improve your campaign performance. Below are our key takeaways we learned over the last three months, picked up from running app install campaigns across other networks, and a few tips our Apple reps shared with us.

 

This whitepaper will discuss vital PPC Trends such as:

  • Building the best Ad Group and Keyword structure
  • Utilizing Search Match
  • Knowing and using your audience demographics

 

 

Get the guide

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.