When it comes to advertising, the goal is always to be in the right place, at the right time, in front of the right person. Being PPC specialists, we know that isn’t always the case and that’s why we measure click-through rate, conversion rate, and any data that we can get our hands on to simply determine the effectiveness of our advertising. That is also why we look to have … [Read more...] about Reach The Right Users With Gmail Ads
Search Results for: conversion rate
Google To Release New Shopping And Travel Features
Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience The first Shopping update relates to SERPs, … [Read more...] about Google To Release New Shopping And Travel Features
Are Your Expanded Text Ads Lit?
Dear reader, here is a confession: I am too old to be using slang and I am especially too elderly to be trying so hard to incorporate colloquialisms into a post about Expanded Text Ads. But when Google announced earlier this year they would be ditching the right side ads and would be extending the character lengths for headlines and descriptions, I was ready to make my ads … [Read more...] about Are Your Expanded Text Ads Lit?
The Art Of Paid Search Promotional Copy
Most businesses have a love/hate relationship with promotions. Often a promotion implies that you as the seller are offering some good or service at a more convenient rate for the buyer, even if it causes you a dip in profit. Whether it’s a discount on the cost of your product, perhaps a free trial, or simply a package deal on your usual offer, promos mean 2 things: … [Read more...] about The Art Of Paid Search Promotional Copy
How Dynamic Keyword Insertion Helped Increase Impression Share By 36%
Ad creative is the talk of the PPC town. Especially with the release of Expanded Text Ads in AdWords and Bing, it just goes to show you that ads are one of, if not “the”, most important areas to make an impact on your PPC performance. One oldie but goodie type of ad creative that has stood the test of time for improving ad to keyword relevancy is Dynamic Keyword Insertion … [Read more...] about How Dynamic Keyword Insertion Helped Increase Impression Share By 36%
Behold The Hidden Feature Of Custom Labels
Some weeks ago, Kirk Williams wrote an article about custom labels and how to not use them, or better said, discussing the incremental value of using custom labels for structuring your campaigns. He compared to structuring via your originating product type and brand structure. I totally agree on his points, especially if you are running in complex account structures that … [Read more...] about Behold The Hidden Feature Of Custom Labels
Don’t Be Afraid To Create Your Own Metrics To Judge Success
Return on ad spend (ROAS), cost per lead (CPL), and click-through rate (CTR) are some of the go-to metrics for clients in order to gauge paid search success. I'm sure there are more you can think of, but the majority of the statistics used to gauge success are already listed in the AdWords platform for you to visualize. What I am here to tell you is that there are other metrics … [Read more...] about Don’t Be Afraid To Create Your Own Metrics To Judge Success
Summertime Sadness – How To Adjust For Seasonality In PPC
As we approach the summer months, many businesses are either ramping up or pulling back on PPC and other marketing efforts. It is crucial that as the agency, we fully understand seasonality and the underlying business cycles that drive these decisions. This insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts. Today, we’ll go … [Read more...] about Summertime Sadness – How To Adjust For Seasonality In PPC
How To Measure Sitelink Extensions Performance
There is no question that including extensions with your ads can boost performance. Including ad extensions can help you provide more relevant information for the searcher and improve your ad performance. Plus as my coworker, Diane Anselmo, always says; “Extensions give you additional real estate with your ad and best of all... it is free (at least pre-click)!” Today, I want … [Read more...] about How To Measure Sitelink Extensions Performance
Why RLSA Efforts Should Have Their Own Campaigns
With Customer Match beginning to explode in the RLSA world, advertisers are getting excited about Search Network retargeting capabilities. And rightfully so, as we've seen fantastic performance with the email list targeting now available in Google Adwords. We've used email lists in a multitude of ways. We've also seen great performance from regular remarketing lists on the … [Read more...] about Why RLSA Efforts Should Have Their Own Campaigns
Top 3 CRO Test Ideas For E-Commerce Clients
Conversion Rate Optimization (CRO) might seem a bit overwhelming when you’re looking at an entire e-commerce website. Where should you focus your testing efforts and how do you decide what to test first? There are so many opportunities because of the variety of pages to choose from, including the: Homepage Category pages Product pages Shopping cart page Checkout … [Read more...] about Top 3 CRO Test Ideas For E-Commerce Clients
Maximizing Trade Show & Expo Sales with PPC
As the hosts of our own PPC conference Hero Conf, we know how much time and planning goes into organizing events. If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC can help lift your ROI. In this post, I’ll be explaining 4 crucial steps that have lead to success for our clients when building a PPC strategy for promoting ticket sales for … [Read more...] about Maximizing Trade Show & Expo Sales with PPC
