Return on ad spend (ROAS), cost per lead (CPL), and click-through rate (CTR) are some of the go-to metrics for clients in order to gauge paid search success. I'm sure there are more you can think of, but the majority of the statistics used to gauge success are already listed in the AdWords platform for you to visualize. What I am here to tell you is that there are other metrics … [Read more...] about Don’t Be Afraid To Create Your Own Metrics To Judge Success
Search Results for: conversion rate
Summertime Sadness – How To Adjust For Seasonality In PPC
As we approach the summer months, many businesses are either ramping up or pulling back on PPC and other marketing efforts. It is crucial that as the agency, we fully understand seasonality and the underlying business cycles that drive these decisions. This insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts. Today, we’ll go … [Read more...] about Summertime Sadness – How To Adjust For Seasonality In PPC
How To Measure Sitelink Extensions Performance
There is no question that including extensions with your ads can boost performance. Including ad extensions can help you provide more relevant information for the searcher and improve your ad performance. Plus as my coworker, Diane Anselmo, always says; “Extensions give you additional real estate with your ad and best of all... it is free (at least pre-click)!” Today, I want … [Read more...] about How To Measure Sitelink Extensions Performance
Why RLSA Efforts Should Have Their Own Campaigns
With Customer Match beginning to explode in the RLSA world, advertisers are getting excited about Search Network retargeting capabilities. And rightfully so, as we've seen fantastic performance with the email list targeting now available in Google Adwords. We've used email lists in a multitude of ways. We've also seen great performance from regular remarketing lists on the … [Read more...] about Why RLSA Efforts Should Have Their Own Campaigns
Top 3 CRO Test Ideas For E-Commerce Clients
Conversion Rate Optimization (CRO) might seem a bit overwhelming when you’re looking at an entire e-commerce website. Where should you focus your testing efforts and how do you decide what to test first? There are so many opportunities because of the variety of pages to choose from, including the: Homepage Category pages Product pages Shopping cart page Checkout … [Read more...] about Top 3 CRO Test Ideas For E-Commerce Clients
Maximizing Trade Show & Expo Sales with PPC
As the hosts of our own PPC conference Hero Conf, we know how much time and planning goes into organizing events. If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC can help lift your ROI. In this post, I’ll be explaining 4 crucial steps that have lead to success for our clients when building a PPC strategy for promoting ticket sales for … [Read more...] about Maximizing Trade Show & Expo Sales with PPC
The Tale Of 2 Landing Pages: An Ecomm Fable
Testing is an important part of running a successful marketing campaign. Strike that – testing is an integral part of a successful campaign. Assuming anything can lead you to miss entire insights and opportunities for optimization. That’s why you read article after article, watch webinars and speakers, and study up on how to best test your content and targeting. As a lover … [Read more...] about The Tale Of 2 Landing Pages: An Ecomm Fable
Use Customer Feedback To Optimize Your PPC Campaign
Customer feedback gives marketers and business owners the insights to improve their product or service. It also gives PPC strategists the opportunity to improve the performance of their biddable media campaigns. To this end, seller and product ratings are a great way to help you improve your conversion rate and boost your quality scores. This blog post will look at how to … [Read more...] about Use Customer Feedback To Optimize Your PPC Campaign
Hero Conf Experts Share Their Session Takeaways!
Hero Conf Philadelphia is just over a month away, and our experts are ready to share some of what you can expect in their sessions. Don't miss your chance to join these and other world-class speaker, April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia. When Abandoning Best Practices is the Right Thing to Do "We have these best practices in the … [Read more...] about Hero Conf Experts Share Their Session Takeaways!
Why SMBs Should Not Run AdWords Accounts
The headline may seem like click bait, but rest assured, I fully believe this statement. I’m writing this post because for years, AdWords’ marketing has simplified the management process and claimed that businesses of any size can participate. Though this messaging has tailed off as of late, small businesses are still at a severe disadvantage when trying to run AdWords … [Read more...] about Why SMBs Should Not Run AdWords Accounts
These AdWords Scripts Will Help Manage Shopping Ads
Last week I had the pleasure of returning to Portland, Oregon, site of the last US-based Hero Conf. Some of the locals had heard my talk on Shopping Ads and invited me back to cover the same topic at SEMpdx. They told me this would not be an audience of PPC newbies and since I’d already covered the basics of Shopping Ads, I decided to combine this topic with my perennial … [Read more...] about These AdWords Scripts Will Help Manage Shopping Ads
7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
You may have thought that 6 metrics were enough, but here are 7 more Google Analytics you should be using in your CRO strategy. 1. Exit % When we focus on exit rate, we're looking at those who visited multiple pages and on their last page, decided to leave the site. If we're focusing on bounce rate, those visitors arrived at a specific page and left that same page without … [Read more...] about 7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
