On May 5th, Google Adwords had a Livestream event and it should come as no surprise to the digital marketing community that mobile was the single biggest topic on the agenda. Google announced a fresh turn for mobile dedicated ads. These new ads are chiefly aimed at comparison-shopping for cars, hotels and mortgages. Furthermore, these ads are deeply rooted in way users want to … [Read more...] about Analyzing Google’s May 5th Livestream Event Updates
Search Results for: conversion rate
3 Hacks That Will Make You An Analytics Star
I know many account managers get a little flustered when you mention Google Analytics and using it for PPC management. It’s not that they don’t recognize the value, and it’s not even that they don’t know how to use it, it’s just that everyone usually thinks they’re not utilizing it to full potential and they’re going to look like a newb if they have to show how they’re using … [Read more...] about 3 Hacks That Will Make You An Analytics Star
A Newbie’s Jumbled Thoughts On Hero Conf 2015
For the PPCer on Twitter, not much sucks more than staying back at work while all of your PPC friends tweet about the awesomeness they are having at a conference. During last year’s Hero Conf, I participated in this gang of glum and only managed to find a brief glimpse of happiness by tweeting the #HeroConf tag enough to appear embodied on the big screen at the front of the … [Read more...] about A Newbie’s Jumbled Thoughts On Hero Conf 2015
3 Areas To Analyze Before Taking On A New PPC Account
When working on a PPC account, what contributes to the success or failure relies on us as the experts. How you organize the account, the layout of campaigns, keyword research, ad copy writing, and the list goes on and on. What often gets lost in this shuffle is the actual product, the client and how it fits or doesn’t fit in the realm of PPC. Are we setting ourselves up for … [Read more...] about 3 Areas To Analyze Before Taking On A New PPC Account
Webinar: The 11 Biggest A/B Testing Mistakes and How To Avoid Them
More about this Webinar With a variety of easy-to-use tools available, A/B testing is something that every business can and should be doing. However, there's more to A/B testing than just setting up the test. So many companies waste time and money by making simple and easy to avoid mistakes. In the recording, conversion rate expert and guest presenter, Peep Laja, discusses 11 … [Read more...] about Webinar: The 11 Biggest A/B Testing Mistakes and How To Avoid Them
A Study Of Quality Score And Recommendations We Can Act Upon
One of the most popular topics in the PPC community is quality score. As account managers we are always trying to improve this number, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact. For this post I took keyword level data and quality scores from 5 clients. In total I used over 68,000 keywords. The data comes from 1 … [Read more...] about A Study Of Quality Score And Recommendations We Can Act Upon
Introducing a New Performance Metric: Keyword Total Weighted Value
One of the biggest mistakes a paid search professional can make is to operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there. If you’ve got blue paint and you’ve got yellow paint, well then you’ve got green paint too, right? That’s the type of thinking— data resourcefulness— that anyone … [Read more...] about Introducing a New Performance Metric: Keyword Total Weighted Value
My Top 10 Favorite Paid Search Tools
There are lots of tools that assist us in our paid search efforts. Below I have compiled a list of my favorite paid search tools. Each has its own reason for making “my favorite” list. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use. 1) Conversion Optimizer or CPA Bidding For me, conversion optimizer gets on the list, because … [Read more...] about My Top 10 Favorite Paid Search Tools
4 Design Principles You Need To Understand In Conjunction With PPC
Website design can be a personal matter. What you think looks good, may not look good to another. The hope is that your design inspires others and generates a reaction from viewing or interacting with your work. While we still look for that inspiration in Conversion Rate Optimization (CRO), it comes down to the actions of the majority that lead to a more profitable outcome for … [Read more...] about 4 Design Principles You Need To Understand In Conjunction With PPC
Segmenting Top And Poor Product Performers – A Google Shopping Case Study
There are many different ways to structure Google Shopping campaigns. When beginning, I prefer to break out campaigns and/or ad groups by product types. Unless there is a reason otherwise, I’ll generally set bids at the product group level instead of the individual SKU, allowing the data to dictate which products convert better for the more generic queries. For example, a query … [Read more...] about Segmenting Top And Poor Product Performers – A Google Shopping Case Study
3 Easy AdWords Reports You Might Not Be Using
Google AdWords is a veritable sea of data, and to the fledgling PPC professional, sometimes it can seem like you’re treading water. The surface level metrics— clicks, impressions, CPC, CPA— are the lifesavers. All that other stuff can be daunting. But once you begin to know your way around the AdWords interface, there are a lot of very simple, very informative reports you … [Read more...] about 3 Easy AdWords Reports You Might Not Be Using
3 Ways To Decrease CPA Without Tanking Volume
In an industry like PPC, the results of marketing campaigns are right there in front of you and for everyone to see. There’s nowhere to hide in terms of performance, and we are judged on these bottom line numbers. While many of these front-end metrics (CTR, CPC, Avg. Position, etc.) lead to better overall performance on the back-end, CPA (cost per acquisition) and profit, when … [Read more...] about 3 Ways To Decrease CPA Without Tanking Volume
