Bing Ads will officially roll out device targeting changes on March 23rd. This has been a topic of discussion since back in June, and the official breakdown was reported on back in September. Speaking of the breakdown of your capabilities within the new system, here they are: The Good News Bing still allows users to add bid modifiers to tablets. (Unlike … [Read more...] about Reacting To Device Targeting Changes in Bing
Search Results for: conversion rate
Using RLSAs To Stay Live When Budget Is Low
Recently, one of my clients came to me with a fairly common problem. Due to the seasonality of their business, they have certain months during the year with a lower budget allocated to Search and Shopping campaigns. During these months, since they track monthly budget by day, most of their product focused campaigns run out of budget early in the day. Thus, the account then runs … [Read more...] about Using RLSAs To Stay Live When Budget Is Low
My Experience With An Adult PPC Client
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. Today’s post comes to us from Joe Martinez (@MilwaukeePPC), Search Marketing Specialist at Top Floor. At the agency I work for, I … [Read more...] about My Experience With An Adult PPC Client
Finding Ad Copy Significance Levels Through Excel Testing
Ad copy testing is a crucial part of paid search that often gets overlooked. Constantly testing new copy in order to improve performance is very helpful. Excel can be utilized in order to help with ad copy testing. If the test is being ran across multiple ad groups, the best route to take is to utilize the labels function within Adwords. You can select which ads you … [Read more...] about Finding Ad Copy Significance Levels Through Excel Testing
Harness The New Google Call-Only Campaign
The team at Google announced last week that they are rolling out a new campaign type entitled call-only campaigns. The ad type is aimed at mobile devices and work extremely well for advertisers who value a phone call more than a click. These ads can be set up directly from the ads tab in the Google interface. Once you have chosen to create a call-only ad you will … [Read more...] about Harness The New Google Call-Only Campaign
Landing Page Forms: Stop Proposing on Your First Date
You’ve been asked out for coffee by a cute guy at the office and you’re a little nervous on this first date. What is he going to be like outside of work? Will this go anywhere? When you get to the coffee shop, he wastes no time. He grins and introduces himself… then promptly proceeds to get on one knee as he slowly draws a ring out of his pocket! By this time, the other … [Read more...] about Landing Page Forms: Stop Proposing on Your First Date
[New Webinar with Moz!] Testing Your Creative: Simple Changes with Big Effects
Generating and maintaining compelling creative can be a daunting task in PPC, however, it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue. In this webinar hosted by Moz on Thursday, February 26th at 1:30pm EST, Carrie Albright, Senior Account Manager at Hanapin Marketing, will share actionable steps to formalize your ad copy … [Read more...] about [New Webinar with Moz!] Testing Your Creative: Simple Changes with Big Effects
4 Red Flags That PPC is Not Right For Your Business And What To Do About It
I’ve been in PPC for quite some time now. As I get exposed to working with more and more clients, I’ve come to realize that many of their businesses are not a good fit for PPC. I’m not just speaking to the ability to setup an account, create a few campaigns, and quickly begin sending traffic to your website. Many businesses fail to think through whether or not their … [Read more...] about 4 Red Flags That PPC is Not Right For Your Business And What To Do About It
Automate And Manually Change Bids With Excel
You are at an event with old friends, and you (a PPC Specialist) are asked: "what are you doing these days?" You reply: "I do online advertising through search engines such as Google." The response back always seems to be something like, "So, what exactly does that entail". If you do not want to get into all of the details that go into paid search advertising, the … [Read more...] about Automate And Manually Change Bids With Excel
Simplify With The Google Analytics New Display Advertiser Features
Last week, we told you about this sweet new thing in Google Analytics (GA) called “Display Advertiser Features”, which lets you toggle a switch to start collecting remarketing data without the pain associated with placing new codes. If you have Universal Analytics set up, you can tell GA to start collecting data on your site visitors that allow you to use these types of … [Read more...] about Simplify With The Google Analytics New Display Advertiser Features
Volume or Return? – Where to Focus PPC Performance for Your Business
As Hanapin’s Senior Digital Advisor, I have the distinct pleasure of helping new brands partner with our team on a daily basis. One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?” Occasionally we’ll get very specific KPIs from the prospect at this point (i.e. conversion rate, CPA). More often than not, however, … [Read more...] about Volume or Return? – Where to Focus PPC Performance for Your Business
Know The Differences Between Facebook and Google Ads And When You Should Use Each
For a newer article on this topic visit: 5 FAQs For Marketing on Facebook Maybe you’ve traditionally run PPC campaigns with AdWords, and you aren’t sure how Facebook Ads compare. Or maybe you’ve run Facebook Ads in the past, didn’t get good results, and don’t understand how Facebook advertising has changed over the past couple of years. Regardless, it’s helpful to … [Read more...] about Know The Differences Between Facebook and Google Ads And When You Should Use Each
