Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Wherein Adobe unveils an humorous ad, and oblivious marketers are the butt of the joke. [Digital Buzz Blog] Look's like Time Inc's digital advertising … [Read more...] about Morning Clicks: Advertisers are Butt of Jokes from Adobe/HBO, and More.
Search Results for: conversion rate
[Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding what the problem is. In … [Read more...] about [Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
Segmentation By Keyword Match Type: A Case Study
Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind different structure breakouts. We took a look at ad group breakouts by match type and ones without by testing different segment types in two AdWords accounts. … [Read more...] about Segmentation By Keyword Match Type: A Case Study
Take Advantage of AdWords Audiences With RLSA Campaigns
Are you taking advantage of the Audiences tab in AdWords? If not, why not? This tab gives you the option to add audiences (groups of users who have visited your site) to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads (RLSA’s). Your bidding strategy can become increasingly targeted enabling you to move from … [Read more...] about Take Advantage of AdWords Audiences With RLSA Campaigns
4 Steps To Back To School Success
It's time again for series week at PPC Hero! This week's theme is "Back to School." Even though it's only July, school will be starting back up soon. Our authors will be sharing tips and insights for running productive Back To School campaigns while also speaking to how account managers can most effectively discuss strategy with clients. We'll also hit on the education … [Read more...] about 4 Steps To Back To School Success
[Webinar Recording] 10 Ways To Outsmart Your PPC Competition
You're doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It's time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don't know about (yet!). From quality score to ad extentions to conquesting, be ready to be a smarter PPC manager. In the recording below, experts Erin Sagin … [Read more...] about [Webinar Recording] 10 Ways To Outsmart Your PPC Competition
Why You Should Do Dynamic Retargeting on Facebook
You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors land on your website, 70% of them are abandoning their online shopping carts. How do you take advantage of all that great traffic to fast track the path to purchase? If … [Read more...] about Why You Should Do Dynamic Retargeting on Facebook
Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
Over the last few weeks, I have spent quite a bit of time auditing PPC accounts in order to identify opportunities and provide specific recommendations to help keep accounts moving towards their goals. The biggest issue I face when starting an audit is where to begin and what direction to take. There are so many moving parts to a paid search account that it’s easy to get … [Read more...] about Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
4 Negative Tactics To Save Money
We tend to think of our PPC accounts in terms of how we can grow volume. There are always keywords to add, new sites to target with your Display ads, different ad copy to test, etc. However, there are many ways to save money by thinking negatively about your account management. What should you be excluding? What are you targeting that you shouldn’t be? Taking advantage of these … [Read more...] about 4 Negative Tactics To Save Money
7 Tips For AdWords YouTube Campaigns
You’ve successfully pitched YouTube advertising to your client. You have a great video and the AdWords account is linked to the client’s YouTube Channel. It’s time to start advertising! Ranging from settings to optimizations, I’ve put together seven tips to run successful AdWords YouTube campaigns. The first four tips speak to campaign setup while the last three deal with … [Read more...] about 7 Tips For AdWords YouTube Campaigns
5 Ways To Use Google Analytics for CRO That You Haven’t Thought Of – New Whitepaper!
You've got great ads and a great click-through-rate, but you're just not seeing the conversions you want. It's a good time to check out your site and come up with some conversion rate optimization (CRO) ideas. There are a variety of tools available, including some free options to get you started. Google Analytics is a great free tool and is often overlooked or underutilized in … [Read more...] about 5 Ways To Use Google Analytics for CRO That You Haven’t Thought Of – New Whitepaper!
Choose Future Hero Conf Summit Topics!
If you haven't heard yet, Hero Conf is tackling conversion in a brand new event coming up in October of this year. Hero Conf Conversion Summit will be held October 14-15 at the NCAA Hall of Champions in Indianapolis. Along with the deep, actionable education you’ve come to expect from the Hero Conf brand, the Summit will focus specifically on conversion with two tracks, Science … [Read more...] about Choose Future Hero Conf Summit Topics!
