A/B Testing is a constant paid search practice with the process looking like this: Step One: Try something new. Step Two: Let it run for an appropriate length of time. Step Three: Determine the winner. Step Four: Repeat. But what happens when we can’t conclude a test because the campaign does not get enough conversions? Do we conclude tests early without significant data or do … [Read more...] about Ad Testing Scenarios For Low-Converting Campaigns
Search Results for: conversion rate
The 12 Steps for PPC Management
I’ve spent quite a bit of time recently reflecting on how I’ve managed my accounts over the years. As I’ve gone through this process, I have discovered 12 things that lead to better performance and increased efficiency when done consistently. When I deviate from these 12 steps, performance tends to suffer and account (not to mention client relationships) get even more difficult … [Read more...] about The 12 Steps for PPC Management
5 Tips For Better PPC Lead Quality
Lead generation can be a tricky game when it comes to PPC. In eCommerce, someone purchases a product and revenue is immediately generated from that conversion or sale. When focusing on lead gen, the initial conversions can be deceiving because while you may generate 20 leads, maybe only 2 convert into revenue, sale or whatever your final action may be. Below are 5 tips that … [Read more...] about 5 Tips For Better PPC Lead Quality
[New Webinar with Unbounce!] Fail-Safe Ways to Convert Your Leads
In PPC, your job doesn't stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you've wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing page, but maybe you're dealing with a less-than-great website (and there's no option to change it at the moment) or you're running into some road … [Read more...] about [New Webinar with Unbounce!] Fail-Safe Ways to Convert Your Leads
Assessing the Impact of Image Extensions
Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which have produced great click-thru and conversion rates for many advertisers, image extensions allow for three visuals to show at the top of text ads. These ads not only look … [Read more...] about Assessing the Impact of Image Extensions
How To Do Keyword Research for Ecommerce Accounts
Ecommerce accounts are a beast all their own. Many PPC Account Managers deal strictly with one type of account, so if you get thrown an ecommerce account for the first time, you may be a little lost about where to start for keyword research. There are a lot of awesome ecommerce tools out there, like shopping campaigns, dynamic ads, etc. Sometimes, keywords can become a second … [Read more...] about How To Do Keyword Research for Ecommerce Accounts
Introducing the New PPC Hero
It’s a big day. One that’s been a long time coming, and one that’s taken a lot of time, effort, and energy here at the Hanapin offices. But it’s finally here, and we’re proud to finally welcome you to the new PPC Hero. It’s a lot to soak in, but here are the watchwords we followed while creating it: Relevant. Dynamic. Shareable. Meaningful. We hope you find at least a few … [Read more...] about Introducing the New PPC Hero
Suggestions for Herding Multiple PPC Accounts
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. Sam, Carrie, Jake and Eric have already warned you about the Display Network, newly ill-performing keywords, sideways Search Partners and runaway Broad match keywords – excellent advice on all fronts! I thought for my contribution, I’d tackle how you can be sure not to lose track … [Read more...] about Suggestions for Herding Multiple PPC Accounts
Zombie Keywords: Has Your Top Performing Term Officially Died?
This week our blog series is taking a look at the most expensive "set it and forget it" mistakes. Sam has already focused on Display campaign pitfalls and how to avoid them. To add to this, today we'll take a look at cutting back on keywords that have been top performers.... until now. Finding “top performing” keywords can be a magical moment in one’s PPC career. But the old … [Read more...] about Zombie Keywords: Has Your Top Performing Term Officially Died?
The 10 Monthly Tasks Every Account Manager Should Be Doing
As Account Managers, it’s easy to get wrapped up in big projects, campaign buildouts, etc. and forget about smaller tasks that are essential to maintaining account health. Here we’ll go through some basic tasks and a few more advanced ones that you can (and should!) be doing to improve account performance. THE BASICS Search Query Reports It’s worthwhile to take a peek at … [Read more...] about The 10 Monthly Tasks Every Account Manager Should Be Doing
Get an Edge on Competitors With Review Extensions
In an online marketing world where advertisers are constantly competing for impression share, visibility and conversions, how do you get your ad to stand out? For a typical search campaign advertisers have 130 characters to work with to make their ads stand out from competitors – that’s pretty tough when you all sell the same product. Ad extensions are one of my favorite … [Read more...] about Get an Edge on Competitors With Review Extensions
Leave Your Digital Comfort Zone by Rethinking PPC Optimization Formulas
This is a guest post by PPC Hero Ally Filipe Reis. Read more about his experiments with CPC formulas and campaign settings at his Kontagiouz blog. --- Recently, we noticed that we were getting a bunch of campaigns stuck in the "comfort zone." Volume levels were struggling and there was no way to put them on the rise. You know the feeling, right? Anyway, more volume was … [Read more...] about Leave Your Digital Comfort Zone by Rethinking PPC Optimization Formulas
