Since the move to enhanced campaigns last year, Google has provided us with a new way of targeting through bid adjustments. We are now able to move further on from inputting the maximum cost per click at keyword level and are able to specify our bid for specific users who are worth more to us. For example, if we see users in a particular town spending more on our site, we are … [Read more...] about How To Use Google Analytics For Better Bid Adjustments
Search Results for: conversion rate
Now Hiring: Entire Companies, Part Two
We received a fantastic response from my first post, “Now Hiring: Entire Companies.” It generated lots of activity, comments, and most importantly: we’re currently in three active and promising discussions. Since there was so much attention, I figured that a follow-up post was in order- to thank everyone for their interest, and also to answer some FAQ’s. We received a lot of … [Read more...] about Now Hiring: Entire Companies, Part Two
#ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click journey. It's called Conversion Rate Optimization (CRO). Chances are, you've tried it. Did you get the results you were looking for? Did you have a … [Read more...] about #ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]
No CRO? No Problem: WordStream’s Landing Page Grader
There's a universal truth in PPC– if you have a terrible landing page, you're gonna have a bad time. Your ads could be stellar, your keywords laser-focused, and your bids perfectly calibrated against your competition... and none of it will matter if you can't turn your visitors in to customers. So what's the solution? Conversion Rate Optimization. We've written loads of … [Read more...] about No CRO? No Problem: WordStream’s Landing Page Grader
4 Ways You Haven’t Thought to Use Google Analytics for CRO
So you’ve got great ads and a great click through rate, but you’re just not seeing the conversions you want. At this point, you might want to take a look at your site and come up with some conversion rate optimization (CRO) ideas. Sure, there are great tools out there like Crazy Egg, but there are also some free options to get you started. Google Analytics is a free tool and … [Read more...] about 4 Ways You Haven’t Thought to Use Google Analytics for CRO
Now Hiring: Entire Companies
As the agency behind PPC Hero and Hero Conf, Hanapin Marketing is always looking for people. Really, really good people. Our careers page is always full of openings. We’re always having conversations with PPC professionals near and far. To do that, we’ve also built our company into one that people really want to work at. Our initial and on-going training programs are second to … [Read more...] about Now Hiring: Entire Companies
4 Google Analytics Reports Every PPC Manager Should Use
It’s important to utilize Google Analytics when running an AdWords campaign. Google Analytics allows you to understand how the traffic your paid search campaign generates behaves when it reaches your website. This is crucial in improving and understanding conversion rates. Google Analytics provides lots of different reports and tools to help you do this. Below I have listed 4 … [Read more...] about 4 Google Analytics Reports Every PPC Manager Should Use
See the Future of Your Bids With AdWords’ New Bid Simulator Columns
Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only available on a keyword by keyword basis. Google is providing data to show what would happen at plus or minus 50%, plus or minus 300% and at top of page … [Read more...] about See the Future of Your Bids With AdWords’ New Bid Simulator Columns
Non-Converting Cost %: Illuminating Trends in Your Account
I'd like to start off this post with a big hat tip to Kevin Klein, a fellow account manager at Hanapin, for his thoughts, feedback, and assistance. All of which were all essential for bringing this post together. Now back to your regularly scheduled programming. “Taken out of context, I must seem so strange.” – Ani DiFranco Early this month we stressed the importance of … [Read more...] about Non-Converting Cost %: Illuminating Trends in Your Account
Increase Search Term Insight With Bing’s “Zero Clicks” Update
Lately, Bing has been implementing changes to enhance the insights and ease of account management. A couple weeks ago, we let you know about updates to Bing report statistics and metrics. Yesterday, we shared new Bing campaign features that allow you to access information more easily. Today, we are sharing a seemingly minor change in Bing that can have a substantial impact. … [Read more...] about Increase Search Term Insight With Bing’s “Zero Clicks” Update
3 Facebook Reports You Should Be Running
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic* is just that: Underutilized Reports. This week we’ll go over reports we use in AdWords, Bing, Facebook, and Google Analytics that we find to be particularly … [Read more...] about 3 Facebook Reports You Should Be Running
Happy St. Patrick’s Day from PPC Hero!
Today is one of the best days of the year to enjoy the Irish classics, like corned beef and cabbage and a good Irish stout - Guiness anyone? We hope you get to enjoy all these favorites and that you're wearing green today (we don't want you to get pinched!). Above all, we hope you find that big pot of gold in your PPC accounts today. PPC Hero demonstrates below: Here's a … [Read more...] about Happy St. Patrick’s Day from PPC Hero!
