PPC Hero is a great resource for PPC newbs and PPC vets alike. We throw around a lot of lingo and acronyms, as well as methods and strategies that may be uncharted to some you. Day-parting is a perfect example of a common piece of analysis used by PPC Heroes everywhere that requires an extra step in how you evaluate your data. What is day-parting? This refers to the … [Read more...] about 3 Crucial Ways To Look At Day-Parting Data
Search Results for: conversion rate
PLAs and Repeat Clickers – What Should Be Done?
When Google transitioned Google Shopping over to Product Listing ads back in October 17, 2012 (or on June 11th of this year for a lot of countries outside of the US) many advertisers saw a serious lift in performance. We’ve talked about how to setup and optimize PLAs around here a lot since the transition. For eCommerce advertisers, PLAs have been great. We totally love … [Read more...] about PLAs and Repeat Clickers – What Should Be Done?
Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
As we wrap up the first week of the official Enhanced Campaign migration and start to gather all the data we can to optimize our accounts in the brave new world of enhanced campaigns, Google Analytics comes in to save the day with the announcement of enhanced campaign Bid Adjustment Reporting. Google Analytics now allows you to view how your bid multipliers are preforming by … [Read more...] about Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
The One Hour Placement Report
There is an enormous amount of information in a placement report - some may even say an overwhelming amount of information. I’ve known some overzealous individuals who have spent full days on a single placement report, emerging on the other side bleary eyed with an enormous list of sites to exclude and a deep understanding of the weird sites that have opted into the GDN. … [Read more...] about The One Hour Placement Report
Has Modified Broad Match Effectively Killed Phrase Match?
I've been creating a lot of campaigns lately between getting new clients, standard keywords research for existing clients, and existing clients getting new products or running sales on seasonal products. With a tight deadline on these campaign builds, I've found myself wondering why I should even bother with phrase match keywords. See, I build my campaigns by match type. I … [Read more...] about Has Modified Broad Match Effectively Killed Phrase Match?
Eight PPC Tactics That Are Hiding in Plain Sight
No matter where you live, there’s a restaurant nearby that you pass by on a daily basis without going in. At first you pass and you’re curious about it, and then you get less curious, and then finally you don’t even notice it any more. It’s just part of the scenery. The best part, though, is when you finally stop in for whatever reason and the food is delicious. We’ve … [Read more...] about Eight PPC Tactics That Are Hiding in Plain Sight
PPC Hero and Crazy Egg’s Live Landing Page Critique [Webinar]
Join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of different landing pages to give pro-level feedback on what works and what doesn’t. You’ll be able to get some ideas about the strengths and weakness of your site, and some potential areas to test … [Read more...] about PPC Hero and Crazy Egg’s Live Landing Page Critique [Webinar]
Does Remarketing Work, Or Is It Just Annoying?
Remarketing is, hands down, one of the most powerful tools available to us in PPC. So it can be a little surprising when we get asked "Does Remarketing really work, or is it just annoying your potential customers?" That doesn't mean that it's a stupid question though - just one that us long-time account managers might take for granted. So with that in mind, today we're going to … [Read more...] about Does Remarketing Work, Or Is It Just Annoying?
New Keyword-Level Impression Share Data: Hot Tips For Boosting Performance
Google has just announced the release of Search Impression Share data at the keyword level! Our search for tools that allow for the most detailed analysis has reached another mile marker. This will allow us to change our approach to impression share metrics (and the leveraging thereof) Quick glance at what this means, exactly: We are looking at our individual keyword … [Read more...] about New Keyword-Level Impression Share Data: Hot Tips For Boosting Performance
5 Things To Improve AdWords Performance In Under 60 Minutes
Many of us don’t have the time to always be checking our AdWords accounts. I’ve lately talked to many new Clients in White Shark Media who actually dreaded going in and optimizing their AdWords accounts because they felt they had to spend several hours in order to get anywhere. Even though nothing replaces time well spent optimizing an AdWords account, sometimes the best way … [Read more...] about 5 Things To Improve AdWords Performance In Under 60 Minutes
PPC Landing Pages Should Optimize For Customer Awareness
I recently attended Conversion Conference up in Chicago and one of the most interesting takeaways was that we need to get better at tailoring our landing pages to visitors' awareness levels. I don’t mean whether or not they've had their morning coffee, but rather where they lie on a scale of ‘they have no clue about you, your product, pricing or why they might need it’ to ‘they … [Read more...] about PPC Landing Pages Should Optimize For Customer Awareness
6 Quick Metrics For Empowering The CMO
Account Managers don’t always see behind the curtain to the CMO controlling their budget and helping set their goals. But they can arm their contact/boss and the CMO of the client/company with metrics to help them set priorities, budgets and the targets which they will be measured against. One common mistake that account managers make is only focusing on lagging indicators of … [Read more...] about 6 Quick Metrics For Empowering The CMO
