A little while ago I wrote a post about how much I liked the new features that Enhanced Campaigns brought to Sitelinks. Today I'm going to dive into the newly available Sitelink statistics and see if we can learn something about the impact they have on your user behaviour. There are really two things we want to know: Do Sitelinks work and how well? Do people actually … [Read more...] about Case Study: Do People Actually Click Sitelinks?
Search Results for: conversion rate
3 Ways To Grow Your Display Efforts
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. 1.) Display Planner for Contextual Targeting Contextual targeting has come a long way, baby. We now have keyword by … [Read more...] about 3 Ways To Grow Your Display Efforts
4 Keyword Research Tips To Grow Your Account
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. Account expansion can be a tricky business. That's why this week, we're all about teaching you some of the ways you … [Read more...] about 4 Keyword Research Tips To Grow Your Account
Product Listing Ads & PPC Interplay
Today’s Post is from PPC Hero Ally Alexander Dao. Alexander is a Senior Manager at DataPop.com. You can follow him @the_dao_jones. -- In a recent study by Adobe, Product Listing Ads (PLA) accounted for over 14.7%* of total paid search spend in December 2012. To put it in perspective, that is more spend than the entire Yahoo-Bing network (13.5%). The percent of PLA spend … [Read more...] about Product Listing Ads & PPC Interplay
Chasing the Long Tail: How Long Should Your Keywords Be?
A great long tail keyword is one of the prized possessions in PPC. If you've found an awesome keyword that no one else is using, you can make a lot of profit in running unopposed. But there's a question I've always wondered: just how long should you let your keywords get? To help you understand what I'm talking about, this is a common graphical representation of long tail … [Read more...] about Chasing the Long Tail: How Long Should Your Keywords Be?
How To Use Excel Solver To Optimize Your Campaign Budgets
One of the problems I had been having this month came down to the issue of optimally efficient budget allocation. For some of you out there, this won't be something you'll ever have to worry about, but for a couple of my accounts, we have to maintain a rigid budget that we can't go over. With lots of lost impression share out there, one of the easiest ways to let computers rule … [Read more...] about How To Use Excel Solver To Optimize Your Campaign Budgets
Evaluating Your Keywords With The CPL Matrix
Here at the PPC Hero Headquarters, we do a lot of talking about metrics. How to measure, what to measure, how often to measure, and then of course what in the world to do with all that data. Today’s question revolves around how to make bid changes based on your desired CPL. This alludes to the Conversion Threshold Matrix, originated by one Jeffrey Allen. As with most … [Read more...] about Evaluating Your Keywords With The CPL Matrix
Top 10 Lessons from Enhanced Campaigns – New Webinar!
We've heard the message loud and clear: Google's Enhanced Campaigns were a hot topic when they were first announced, they were a hot topic during Hero Conf, and they are sure to be a hot topic now, as we slowly approach a time when migrating your accounts will become mandatory. With that in mind, Hanapin Marketing's Eric Couch and Sam Owen will be going over 10 things they've … [Read more...] about Top 10 Lessons from Enhanced Campaigns – New Webinar!
PPC Gone Viral – Turn A Big News Story Into PPC Success
I believe that every PPC marketer has come across some strange search queries before that either made you laugh or just shake your head in disbelief. Here are just a few of weird search queries that we have shared with you before. I dare say that search marketers come across these types of terms on a daily basis and they definitely need to be addressed for the sake of your … [Read more...] about PPC Gone Viral – Turn A Big News Story Into PPC Success
Identifying The Reasons Why Your Landing Page Doesn’t Convert Very Well
We all know this, but the purpose of the landing page is to create a conversion. Some of the more common conversions are: leads, sales, and calls. The truth cannot be dulled and stands the test of time. I pose an interesting question for you today: "Why does your landing page convert at the rate it does?" Better yet, do you know what percent your landing page converts at? … [Read more...] about Identifying The Reasons Why Your Landing Page Doesn’t Convert Very Well
The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords
Make It Count! How To Avoid Common PPC Ad Testing Mistakes
One of our favourite talking points in the PPC industry when it comes to testing is deciding when we have enough data to judge our results accurately. On the face of it, this should be a fairly straightforward process, albeit with a little bit of maths involved, however it rarely seems to be as simple as it seems. For the past couple of weeks I've been working heavily on … [Read more...] about Make It Count! How To Avoid Common PPC Ad Testing Mistakes
