Here at the PPC Hero Headquarters, we do a lot of talking about metrics. How to measure, what to measure, how often to measure, and then of course what in the world to do with all that data. Today’s question revolves around how to make bid changes based on your desired CPL. This alludes to the Conversion Threshold Matrix, originated by one Jeffrey Allen. As with most … [Read more...] about Evaluating Your Keywords With The CPL Matrix
Search Results for: conversion rate
Top 10 Lessons from Enhanced Campaigns – New Webinar!
We've heard the message loud and clear: Google's Enhanced Campaigns were a hot topic when they were first announced, they were a hot topic during Hero Conf, and they are sure to be a hot topic now, as we slowly approach a time when migrating your accounts will become mandatory. With that in mind, Hanapin Marketing's Eric Couch and Sam Owen will be going over 10 things they've … [Read more...] about Top 10 Lessons from Enhanced Campaigns – New Webinar!
PPC Gone Viral – Turn A Big News Story Into PPC Success
I believe that every PPC marketer has come across some strange search queries before that either made you laugh or just shake your head in disbelief. Here are just a few of weird search queries that we have shared with you before. I dare say that search marketers come across these types of terms on a daily basis and they definitely need to be addressed for the sake of your … [Read more...] about PPC Gone Viral – Turn A Big News Story Into PPC Success
Identifying The Reasons Why Your Landing Page Doesn’t Convert Very Well
We all know this, but the purpose of the landing page is to create a conversion. Some of the more common conversions are: leads, sales, and calls. The truth cannot be dulled and stands the test of time. I pose an interesting question for you today: "Why does your landing page convert at the rate it does?" Better yet, do you know what percent your landing page converts at? … [Read more...] about Identifying The Reasons Why Your Landing Page Doesn’t Convert Very Well
The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords
Make It Count! How To Avoid Common PPC Ad Testing Mistakes
One of our favourite talking points in the PPC industry when it comes to testing is deciding when we have enough data to judge our results accurately. On the face of it, this should be a fairly straightforward process, albeit with a little bit of maths involved, however it rarely seems to be as simple as it seems. For the past couple of weeks I've been working heavily on … [Read more...] about Make It Count! How To Avoid Common PPC Ad Testing Mistakes
Finalist: The Secret PPC Matrix Before the Click
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Raymond Smit is Co-Owner of Nico’s Kitchens in South Africa. Many Adwords users are trapped inside a matrix they don’t yet know exists. They choose keywords, write their ads and pay Google. That’s the blue pill. Playing inside the Adwords interface and being unaware or blind to what is really … [Read more...] about Finalist: The Secret PPC Matrix Before the Click
Finalist: Man vs Machine: Is Automated Bidding Software Right for You?
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jacob Sterrett is the digital marketing specialist for Pioneer Services. In theory automated bidding systems are a great tool. You set your target metric, assign it to your campaigns and sit back and watch it manage your keywords to your set target. I mean what could go wrong? It is supposed to … [Read more...] about Finalist: Man vs Machine: Is Automated Bidding Software Right for You?
Finalist: Labeling Your Search Funnel
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Bruno Giosa is a paid search manager with Eotica in Brazil. Lately there is a lot of talk about search funnels, how do they work, how to incorporate them and how to better use the new columns recently added by Google Adwords to understand how our keywords work along that funnel. It is not an easy … [Read more...] about Finalist: Labeling Your Search Funnel
Migrating to Enhanced Campaigns: A Two-Week Trip Report
Since I made the jump to Enhanced Campaigns, Mobile devices are now my highest-spending, highest-traffic device. I didn't do it out of desire, mind you, but because of necessity. It made sense for several of our accounts to opt in for different reasons. One account has made great use out of the geographic bid modifiers. Another one was facing some minor ad approval issues, … [Read more...] about Migrating to Enhanced Campaigns: A Two-Week Trip Report
The Seven Best PPC Lessons from February 2013
So what it was a short month? Having two fewer calendar days doesn't mean that the staff of PPC Hero didn't come away with life changing lessons and insights. We now present to you the best things that we began implementing in our accounts this month in hopes that it'll make February that much more meaningful for you. Amanda West-Bookwalter This month was all about betas … [Read more...] about The Seven Best PPC Lessons from February 2013
Never Send A Bad PPC Report Again
PPC reports are not tasks. They are not something merely to be completed and sent along in the hopes that the client or boss is getting what he or she wants or even worse, sent hoping that he or she does not read the reports at all. Reports should shed light on activity, give the reader insight into performance and engage the reader so he or she feels compelled to dive along … [Read more...] about Never Send A Bad PPC Report Again
