Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Raymond Smit is Co-Owner of Nico’s Kitchens in South Africa. Many Adwords users are trapped inside a matrix they don’t yet know exists. They choose keywords, write their ads and pay Google. That’s the blue pill. Playing inside the Adwords interface and being unaware or blind to what is really … [Read more...] about Finalist: The Secret PPC Matrix Before the Click
Search Results for: conversion rate
Finalist: Man vs Machine: Is Automated Bidding Software Right for You?
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jacob Sterrett is the digital marketing specialist for Pioneer Services. In theory automated bidding systems are a great tool. You set your target metric, assign it to your campaigns and sit back and watch it manage your keywords to your set target. I mean what could go wrong? It is supposed to … [Read more...] about Finalist: Man vs Machine: Is Automated Bidding Software Right for You?
Finalist: Labeling Your Search Funnel
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Bruno Giosa is a paid search manager with Eotica in Brazil. Lately there is a lot of talk about search funnels, how do they work, how to incorporate them and how to better use the new columns recently added by Google Adwords to understand how our keywords work along that funnel. It is not an easy … [Read more...] about Finalist: Labeling Your Search Funnel
Migrating to Enhanced Campaigns: A Two-Week Trip Report
Since I made the jump to Enhanced Campaigns, Mobile devices are now my highest-spending, highest-traffic device. I didn't do it out of desire, mind you, but because of necessity. It made sense for several of our accounts to opt in for different reasons. One account has made great use out of the geographic bid modifiers. Another one was facing some minor ad approval issues, … [Read more...] about Migrating to Enhanced Campaigns: A Two-Week Trip Report
The Seven Best PPC Lessons from February 2013
So what it was a short month? Having two fewer calendar days doesn't mean that the staff of PPC Hero didn't come away with life changing lessons and insights. We now present to you the best things that we began implementing in our accounts this month in hopes that it'll make February that much more meaningful for you. Amanda West-Bookwalter This month was all about betas … [Read more...] about The Seven Best PPC Lessons from February 2013
Never Send A Bad PPC Report Again
PPC reports are not tasks. They are not something merely to be completed and sent along in the hopes that the client or boss is getting what he or she wants or even worse, sent hoping that he or she does not read the reports at all. Reports should shed light on activity, give the reader insight into performance and engage the reader so he or she feels compelled to dive along … [Read more...] about Never Send A Bad PPC Report Again
Enhanced Campaign Answers: Webinar Recording
We approached this webinar with the idea that Google’s Enhanced Campaigns update to AdWords had a lot of people asking questions, and it didn’t take long for that little hypothesis to prove correct! Watch the recording below to see Jeff Allen & Sam Owen of Hanapin Marketing, Larry Kim of Wordstream and Elizabeth Marsten of Portent answer common questions, including the … [Read more...] about Enhanced Campaign Answers: Webinar Recording
Fact Checking Google: Tablet and Computers Are Not the Same!
As many of you are probably aware by now, Google's new enhanced campaigns are talk of the town in the PPC industry. For those of you who sat in on Google's introductory Webinar last week, you'll remember how they rather brashly asserted that the reason they are allowing you to adjust your bids on mobile but not for tablets is that computers and tablet are 'essentially the same … [Read more...] about Fact Checking Google: Tablet and Computers Are Not the Same!
Enhanced Campaign Silver Linings: Geo Targeting
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Enhanced Campaign Silver Linings: Geo Targeting
Judging your PPC Ads by Analytics Metrics
I thought I’d write a quick blog post as I’ve been working on some ad test results this morning and wanted to share a quick set of techniques for judging winners without conversion data. Most of the time we talk about either click-through rate or conversion rate as the key way we judge our ads. Here at Hanapin we combine the two and use IUC – impressions until conversion – as … [Read more...] about Judging your PPC Ads by Analytics Metrics
2 Display Tactics To Increase Sales Volume For Direct Response
Display is a big, scary ocean of impressions. Like this: For an account that's measured on direct response, and probably ROAS: that's terrifying. How are you going to sail your way through the choppy waters and avoid Cthulhu monsters to find your conversions while maintaining ROAS? Here's three tactics for your Display efforts that will help! 1. Dynamic Display … [Read more...] about 2 Display Tactics To Increase Sales Volume For Direct Response
The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 1
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. -------------------------------------------------- In this three-part series I will outline the routine we use for most of the AdWords accounts we manage in White Shark Media. The first part focuses on the first … [Read more...] about The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 1
