There’s been a lot of talk about site speed in the past year or so and I thought it would be a good time to look into the impact it’s had on some of my accounts. Over the past few weeks I’ve been helping my clients look into their average page load time and see if we can discover any ways to speed things up as part of a general site audit and quality score review. The … [Read more...] about The Importance of Site Speed for PPC
Search Results for: conversion rate
PPC Hero’s Tips to Get You Through the Holiday and Into the New Year!
With the new year approaching, it's the perfect time to reminisce of 2012 and use the things we've learned throughout the holidays & into the new year. With a combined effort from the PPC Hero team we pulled the top 5 tips to get you through the holiday and into the new year. Enjoy these pointers from our PPC Heroes and your holiday season! “I find that it's crucial to … [Read more...] about PPC Hero’s Tips to Get You Through the Holiday and Into the New Year!
The 10 Reports that Made Me Fall in Love with Pivot Tables
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about The 10 Reports that Made Me Fall in Love with Pivot Tables
12 PPC Lessons Learned Over 12 Years
Someone really smart once said that smart people learn from their mistakes and wise people learn from the mistakes of others. I’ve hit the ball out of the park my fair share over the past 12 years but I’ve struck out swinging, too. Here’s some take-aways from those mistakes. 1. It’s getting A LOT harder. CPC’s go up, CTR goes down and conversion rates are getting worse. The … [Read more...] about 12 PPC Lessons Learned Over 12 Years
Strapped For Cash? Here are 13 Optimization Tips For Managing Low-Budget PPC Accounts
I’m sure most of you had thoughts about managing what you would consider being a dream account. You know, a high-spending client that generates tons of sales with CPA inline. Heck, maybe you even access to a full landing page design and backend development team who are awaiting orders. Unfortunately, this just isn’t realistic for those of us who work with smaller accounts that … [Read more...] about Strapped For Cash? Here are 13 Optimization Tips For Managing Low-Budget PPC Accounts
PPC Hero’s Top Time Saving Tips During Your Busy Holiday Season
It’s a busy time of year. There are so many products you want to sell, so many bids that need to be changed, so much ad text you need to refine. We here are PPC Hero have thought that you might be able to benefit from some of our own personal time savers. Spoiler alert: we’re very into templates. Think of it like an early present, but the best kind of present: … [Read more...] about PPC Hero’s Top Time Saving Tips During Your Busy Holiday Season
Why PPC Agencies Should Include Call Tracking in All AdWords Plans
In early 2012, we here at White Shark Media were at a cross roads. We had acknowledged the need for call tracking for quite some time, but the interest to sign up with our call tracking partner wasn’t as high as we wanted it to be. We wanted 90% of all local-based Clients to sign up for dynamic call tracking, which would allow us to optimize AdWords a lot more … [Read more...] about Why PPC Agencies Should Include Call Tracking in All AdWords Plans
Holiday Ad Copy & How to Schedule Holiday Ad Tests
For the final installation in this month’s PPC Hero series on strategizing for the holiday season, we’re going to review the best and most effective ways to optimize ad copy to drive higher CTR’s and conversion rates. There will hopefully be some interesting tips you hadn’t thought of in terms of actual copy changes, but we’ll also take a look at a potential ad testing schedule … [Read more...] about Holiday Ad Copy & How to Schedule Holiday Ad Tests
Stocking Stuffer Keyword Ideas
The holidays are rapidly approaching, starting with the one-two punch of Black Friday and Cyber Monday in a mere two weeks. I hope you’re ready, because every single ecommerce site in the world certainly is. So what can you do with your keywords to help your account keep up with the holiday rush? Have you ever tried to bid on the term “gifts” alone? It’s dumb. Don’t do … [Read more...] about Stocking Stuffer Keyword Ideas
Lead Generation’s Sad Holiday Season Won’t Last Forever
The holidays aren’t a total joy for everyone. The clearest example that always comes to my mind is Tiny Tim and his family sitting around their table and eating a boiled boot or whatever. (This probably depends on which of the roughly 1.6 million adaptations of A Christmas Carol immediately pop into your head.) Ok, so Tiny Tim and the Cratchits have love and a family and all … [Read more...] about Lead Generation’s Sad Holiday Season Won’t Last Forever
Benchmarking PPC in your Industry for the Holiday Season
It’s the most wonderful time of the year… or is it? We sat down in the Hanapin Marketing offices last week to discuss our account projections this holiday season. “Don’t forget to spend heavy going into thanksgiving,” was the cry of PPC Hero’s Jeff Allen. “If you don’t, you’ll likely miss budget targets with the slow few days.” This got me thinking, how many of us are fully … [Read more...] about Benchmarking PPC in your Industry for the Holiday Season
Top PPC Tips For Local Businesses
Here’s the deal – you want PPC to power your business, but you offer a product or service that can only cater to the local community. What options does that leave you? There are really two things I want to focus on – the first is making sure your PPC is as awesome as it can be, and this comes from taking advantage of all the tools and tricks available to you as a local … [Read more...] about Top PPC Tips For Local Businesses
