The Display network is a beast. This is just a fact. An even truer fact is that Display will run away with your budget and CPA if you let it. We had a recent request at PPC Hero for some ideas on how to decrease CPA in the Display network, and I figured…let’s just cover some basics that may be getting missed in a panic, as well as a few in-depth options. And I mean, why not … [Read more...] about 10 Ways to Decrease Your Display Network CPA
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Google Economic Stats — A Comprehensive Analysis by Wordstream
Last week, Google released its "disappointing" Q3 advertising revenues (up 3% from Q2 and up 16% year-on-year.) To shed some light on how Google's advertising revenues reached a whopping $10.8 billion in Q3, our friends at WordStream have undertaken a comprehensive analysis of the performance of Google AdWords during the quarter. WordStream researched over $1 billion dollars … [Read more...] about Google Economic Stats — A Comprehensive Analysis by Wordstream
Facebook Ad As Publicity Stunt?
Red Bull has Felix Baumgartner and his 24-mile high, speed-of-sound sky dive, but Beta Brand has Fauxfu, the first “Vegetarian-Friendly Meat”: Two things I love about this ad: 1) The picture makes use of “non-existent functionality” by showing a play button over a static image. Even though this technically violates Facebook’s ad guidelines, it’s something I’ve … [Read more...] about Facebook Ad As Publicity Stunt?
Using Campaign Trends to Write Better PPC Ads
Campaign type is one of the most important things to keep in mind in your ad testing. Calls to action, benefits, punctuation and so much more should all get tested in your account in one way or another (Kayla has a great list here), but the results of each of these tests will vary wildly even within the same account based off of what type of targeting you’re using. I’ve been … [Read more...] about Using Campaign Trends to Write Better PPC Ads
7 Ways To Keep Your PPC Account Structure Manageable
I came across an account a few months ago so large and unwieldy that the thought of optimizing it made my eyes water. What was so wrong with the account structure you ask? Nothing! By my own admission it was perfectly set up. Campaigns were set up along tight thematic lines, each campaign had a separate mobile and desktop version, and these were both doubled up into both a … [Read more...] about 7 Ways To Keep Your PPC Account Structure Manageable
PPC Myth Busting! Myth 9: Remarketing Images & Display Images Should Follow The Same Best Practices
For my next PPC myth, I’m going to bust the myth that remarketing images should follow the same best practices as regular Display images. People just clump these together. Images ads are image ads, right? Wrong! The difference is in who you’re targeting. For standard Display image ads, you’re targeting people who you’re hoping are interested in your goods or services, but … [Read more...] about PPC Myth Busting! Myth 9: Remarketing Images & Display Images Should Follow The Same Best Practices
PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a total myth. One that I plan on bustin'! When you log in and see ad positions in 4s and 5s or lower, you think “ack! I’m buried on the side or on page 2! No one can even see me!” … [Read more...] about PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
PPC Myth Busting! Myth 7: Tablet Performs Like Desktop
So, we hear people talk about mobile all the time. I mean, ALL THE TIME. But we always hear that tablet can just be left in with desktop. Poor little tablet. He feels so left out. Cheer up, little guy, I'm here to bust this myth!! Of course, I can’t tell you that this is the case for every single account, but in my accounts I’ve seen a difference between desktop and tablet … [Read more...] about PPC Myth Busting! Myth 7: Tablet Performs Like Desktop
Analyze Your Account in Minutes With Excel
This week, we've been focused on giving you all kinds of tips and tricks with Excel to help you build out your accounts. Kayla showed you how to use Excel to estimate new account performance. Sean showed you how you can use Excel to find the best budgets for your campaigns. Dave showed you some quick tips with Excel filters to quickly structure your keyword … [Read more...] about Analyze Your Account in Minutes With Excel
How to Use Excel to Estimate New PPC Account Performance
To start off our September PPC Hero series on how to use Excel for that next level of PPC super performance, I decided to do just that: start from the beginning! Is there a way to determine possible account performance before opening up the floodgates and turning your account on? We got this question via our Twitter account last month and the short answer is yes…and you can do … [Read more...] about How to Use Excel to Estimate New PPC Account Performance
Updated Seller Rating Extensions Reinforces Current Consumer Satisfaction
Nothing stays the same forever, does it? Google made an announcement earlier this week via the Inside AdWords blog regarding their seller rating extensions and how those would start populating moving forward. We’re going to take a look at the update to these extensions and what it means for advertisers. Pencils ready? The Announcement The original seller rating extensions … [Read more...] about Updated Seller Rating Extensions Reinforces Current Consumer Satisfaction
Have Close Variants Increased Your Leads by 55 Percent?
In May of this year Google announced new matching behavior for phrase and exact match keywords. It seemed like a boon for search volume at the time, and now that a few months have passed we can further evaluate the effect of this change on your accounts. This is all assuming that they’re turned on for your campaigns to begin with. Accounts were automatically opted into them, … [Read more...] about Have Close Variants Increased Your Leads by 55 Percent?
