For my next PPC myth, I’m going to bust the myth that remarketing images should follow the same best practices as regular Display images. People just clump these together. Images ads are image ads, right? Wrong! The difference is in who you’re targeting. For standard Display image ads, you’re targeting people who you’re hoping are interested in your goods or services, but … [Read more...] about PPC Myth Busting! Myth 9: Remarketing Images & Display Images Should Follow The Same Best Practices
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PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a total myth. One that I plan on bustin'! When you log in and see ad positions in 4s and 5s or lower, you think “ack! I’m buried on the side or on page 2! No one can even see me!” … [Read more...] about PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
PPC Myth Busting! Myth 7: Tablet Performs Like Desktop
So, we hear people talk about mobile all the time. I mean, ALL THE TIME. But we always hear that tablet can just be left in with desktop. Poor little tablet. He feels so left out. Cheer up, little guy, I'm here to bust this myth!! Of course, I can’t tell you that this is the case for every single account, but in my accounts I’ve seen a difference between desktop and tablet … [Read more...] about PPC Myth Busting! Myth 7: Tablet Performs Like Desktop
Analyze Your Account in Minutes With Excel
This week, we've been focused on giving you all kinds of tips and tricks with Excel to help you build out your accounts. Kayla showed you how to use Excel to estimate new account performance. Sean showed you how you can use Excel to find the best budgets for your campaigns. Dave showed you some quick tips with Excel filters to quickly structure your keyword … [Read more...] about Analyze Your Account in Minutes With Excel
How to Use Excel to Estimate New PPC Account Performance
To start off our September PPC Hero series on how to use Excel for that next level of PPC super performance, I decided to do just that: start from the beginning! Is there a way to determine possible account performance before opening up the floodgates and turning your account on? We got this question via our Twitter account last month and the short answer is yes…and you can do … [Read more...] about How to Use Excel to Estimate New PPC Account Performance
Updated Seller Rating Extensions Reinforces Current Consumer Satisfaction
Nothing stays the same forever, does it? Google made an announcement earlier this week via the Inside AdWords blog regarding their seller rating extensions and how those would start populating moving forward. We’re going to take a look at the update to these extensions and what it means for advertisers. Pencils ready? The Announcement The original seller rating extensions … [Read more...] about Updated Seller Rating Extensions Reinforces Current Consumer Satisfaction
Have Close Variants Increased Your Leads by 55 Percent?
In May of this year Google announced new matching behavior for phrase and exact match keywords. It seemed like a boon for search volume at the time, and now that a few months have passed we can further evaluate the effect of this change on your accounts. This is all assuming that they’re turned on for your campaigns to begin with. Accounts were automatically opted into them, … [Read more...] about Have Close Variants Increased Your Leads by 55 Percent?
PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time
So, this is a HUGE myth, because I hear it all the time and it’s just so unfounded. The biggest thing that busts this myth in adCenter is lower CPCs, which leads to lower costs per acquisitions if the conversion rate is at least the same as Google. I’ve often found, however, that conversion rates can be higher for Bing and Yahoo search properties only than in Google. So, let … [Read more...] about PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time
Hope You Weren’t Planning On Split Testing Your URLs
Here at PPC Hero, we’re always game for a good round of split testing. We split test lunch locations (let me tell you about Potbelly Sandwiches…), hairstyles, ad copy, landing pages, all kinds of things. So when one of our recent meetings led us all to the conclusion to do some more split tests on Display URLs with additional and/or different text after the base URL, we were … [Read more...] about Hope You Weren’t Planning On Split Testing Your URLs
PPC Myth Busting! Myth 1: Analytics is Complicated to Use.
Because I felt completely constrained by my hour time limit for my recent webinar, and because I think there's a lot of people out there that would rather focus on one topic at a time or read an article over listening to a whole webinar, I decided to post a PPC Myth busting series. I'll post a blog article for all 10 PPC myths I busted in my webinar with bonus information for … [Read more...] about PPC Myth Busting! Myth 1: Analytics is Complicated to Use.
Ignoring It Won’t Make It Go Away
The sticking point on a pitch -- you know, the part that might kill the deal or that drives some customers away -- that part doesn’t go away when you ignore it. This is obvious in face to face sales because if you try to ignore it, the customer will bring it up as an “objection.” That’s why sales training specifically addresses “objection handling.” But in PPC copywriting … [Read more...] about Ignoring It Won’t Make It Go Away
6 Quick PPC Insights, Fixes and Tests
PPC accounts can get sideways fast. There also isn’t always the time to dig into the problem at the exact moment that they issue is realized. These are 6 tips that can be used to quickly find a problem or to at least put a good effort forward to improve performance while you are finding the time to dive deeper into the account. 1. Find Trouble Spots with Specific Keywords … [Read more...] about 6 Quick PPC Insights, Fixes and Tests
