We are excited to announce that Mike McMeekin, Senior Manager, Search Optimization & Strategy at Yahoo!, Charles Meyer, Business Development Director at 7Search and Cleofe Betancourt, Business Development Strategist at 7Search will be speaking at Hero Conf! It will be a great experience listening to these professionals speak about paid search in relation to the search … [Read more...] about Updated Agenda – Yahoo! and 7Search to Speak at Hero Conf!
Search Results for: conversion rate
3 Fail-proof Steps to PPC Optimization
Often we are in such a hurry to start optimizing that we dive straight into our accounts, start pulling levers, and leave the office with a wide grin knowing that we did something today we can learn from tomorrow (or next week depending on the account’s size.) Unfortunately that does work sometimes. I say unfortunately because this is a case of winning the battle but … [Read more...] about 3 Fail-proof Steps to PPC Optimization
Interview with Brad Geddes
This week's Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider. Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him speak about retargeting and quality score at Hero Conf. Hero Conf is a paid search conference being held on April 16-17, 2012, in … [Read more...] about Interview with Brad Geddes
Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”
With Valentine's Day just around the corner, we're going to see a lot of boxes of chocolate and love quotes. At Hanapin, we decided to get into the spirit of things by showing our paid search accounts even more love throughout this month! As Forrest Gump's momma figured out, you might get a delicious crunchy pecan or a chocolate-covered salted caramel. Here at PPC Hero, … [Read more...] about Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”
Hero Conf Super Early Bird Discount Ends Tomorrow!
Friday, February 3, is the last day to register for Hero Conf and still receive the Super Early Bird Discount. Day 1 is $450 (discounted by more than 50%), Day 2 is $1200 (discounted by nearly 30%), and both days are $1320 (discounted by nearly 40%). This week we would also like to share an interview with Joanna Lord, the Director of Customer Acquisition & Engagement at … [Read more...] about Hero Conf Super Early Bird Discount Ends Tomorrow!
Interview with Matthew Umbro, Founder of PPC Chat
We had the pleasure of an interview with Matthew Umbro, the founder of PPC Chat and Senior PPC Specialist at Exclusive Concepts. Matthew will be speaking at Hero Conf, April 16-17, 2012, in Indianapolis, IN. We are looking forward to hearing Matthew present "Proving the Value of PPC through Conversion Tracking," as well as share his knowledge on the Account Structure panel. … [Read more...] about Interview with Matthew Umbro, Founder of PPC Chat
Easier with Editor: AdWords Campaign Experiments
With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers to determine testing parameters and apply them to a given campaign’s elements in order to optimize performance in a controlled and … [Read more...] about Easier with Editor: AdWords Campaign Experiments
Information Architecture For Your PPC Account – By Hero Conf Speaker Shawn Livengood
This week we had the pleasure of hearing from Shawn Livengood, Online Marketing Manager at BuildASign.com and author of the blog PPC Without Pity. Shawn will be speaking about Account Structure at Hero Conf (April 16-17, 2012, Indianapolis, IN). In the following article, Shawn discusses how his degree in Information Architecture has helped him in PPC Management. Remember if … [Read more...] about Information Architecture For Your PPC Account – By Hero Conf Speaker Shawn Livengood
The Importance of Negative Keywords
I’m going to apologize right off the bat for this tired cliché, but not all keywords are created equal. There are, in fact, tons of keywords you don’t want anywhere near your campaigns, driving ‘bad’ traffic to your website. In order to raise your overall quality score and prevent this ‘bad’ traffic, you’re going to add some negative keywords at some point. “How can traffic … [Read more...] about The Importance of Negative Keywords
Ad Testing Made Easy: The Set Up
Welcome to the second part of our series on Ad Testing Made Easy. Your mission, if you choose to accept it, is to better your account by implementing proper ad testing. Today we will discuss how to set up proper ad testing in both Bing and Google. Ethan Hunt didn’t become a super spy over night, did he? No, he did not. So keep in mind that it takes some time and effort to … [Read more...] about Ad Testing Made Easy: The Set Up
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
Impossible PPC Feats of Strength #1
Reducing CPL and spend at the same time is easy. Keep the best performing keywords running and start pausing the lower performers until you’ve eliminated enough projected spend. Increasing spend while not having to worry about CPL is easy, and fun. Add keywords, increase bids, pause ads with lower CTR, etc. But if you can increase spend AND reduce CPL you’re in the elite … [Read more...] about Impossible PPC Feats of Strength #1
